It may be the 4th down with one yard to go in one of the biggest online ad sharing events of the year, but you still have time to win the Online Game this Super Bowl. Unruly’s Super Bowl Playbook will help extend the ROI of your Big Game – or guerrilla – spot, and help you be crowned Super Bowl MVP.
What do dancing ponies, funky chickens and Wednesday-loving camels all have in common?
It may sound like the start of the strangest joke in the world, but they have all played their part in probably the most exciting chapter in the history of social video advertising. Ok, that may sound like a bold statement (it is!). But there is no doubt that 2013 has been a watershed year for brands using social video.
The Unruly Video Sharing Awards (#VSAs) is the first event of its kind to honor the year’s most shared social video stars.
Powered by the Unruly Viral Video Chart, the awards are based on sharing data aggregated from across the social web*.
The #VSAs not only rewards brands and agencies for their branded content, but also gives out awards to other categories, such as the Most Shared Music Video, the Most Shared Movie Trailer and the Most Shared Meme-Jack Ad.
The 2013 winners were announced on Twitter at 11am EST on December 10. To see who picked up a coveted Golden Cat, download the results below.
Did you know that Apple iPhone ads account for only 9.4% of smartphone video shares? Or that Sony's PS4 console has a clear lead over Microsoft's Xbox One with its videos generating 90% of the shares between the two. Find out all this and more in our consumer tech white paper which looks at the key product battles in the smartphone, tablet, game console, video games and web browsers markets.
Twitter's latest social video app, Vine, has exploded on to the scene, attracting adoption rates that have engulfed the mobile video landscape. As users and brands alike flock to the new platform, Unruly decided to deep dive into the data feed and draw out some meaningful insights for brands looking to delve into the latest social video trend.
Unruly's Vine Guide For Brands offers key insights and tips for brands looking to leverage highly shareable, real-time video content as part of their marketing strategies.