The US alcohol industry alone is worth $400 billion. However, like any industry, the sector faces its challenges. These include having to ensure its marketing is socially responsible and meets LDA requirements, while facing increasing compliance needs from governments around the world.
Twitter's latest social video app, Vine, has exploded on to the scene, attracting adoption rates that have engulfed the mobile video landscape. As users and brands alike flock to the new platform, Unruly decided to deep dive into the data feed and draw out some meaningful insights for brands looking to delve into the latest social video trend. Unruly's Vine Guide For Brands offers key insights and tips for brands looking to leverage highly shareable, real-time video content as part of their marketing strategies.
The Unruly Social Video Report Q1 2013 is the first of a new series of quarterly reports which looks at current trends in social video advertising.
How can brands use social video to target their audiences? What makes social video advertising different to pre-roll? How can it complement TV advertising? How can I track campaign performance?
All these questions and more are answered in this comprehensive FAQ that introduces the basics of social video advertising to the first time advertiser or explains the benefits of cross-platform campaigns to the global brand.
It has been a momentous year for social video advertising. The last 12 months have seen the hottest trend in digital advertising reach heights usually reserved for Austrian space-jumpers. But how has social video advertising changed in 2012? Well, using data collected by the Unruly Viral Video Chart, here are some of the significant trends:
Thanks to the power of social video both official Super Bowl sponsors and brands looking to piggyback on the game’s massive consumer profile with a “guerilla” effort have a unique opportunity to connect with their audience and boost their ROI.
However, with some notable exceptions, advertisers have yet to embrace the opportunity which social video advertising presents to bolster and prolong their in-game TV advertising.
Unruly’s Super Bowl Social Video Playbook hopes to change all that. Our industry-leading data resources and research from our Social Video Lab have yielded critical, actionable insights for brands to follow.