Unruly White Papers

Alcohol Whitepaper 2013

The US alcohol industry alone is worth $400 billion. However, like any industry, the sector faces its challenges. These include having to ensure its marketing is socially responsible and meets LDA requirements, while facing increasing compliance needs from governments around the world.

However, alcohol brands have the opportunity to experiment with their marketing, creating eye-catching packaging, leveraging sponsorship deals and creating content for the social web and promoting it with relatively new ad formats like social video marketing. But who is leading the social video race in this sector? And do the performance of beer ads compare against spirits ads?

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Vine Guide For Brands

Twitter's latest social video app, Vine, has exploded on to the scene, attracting adoption rates that have engulfed the mobile video landscape. As users and brands alike flock to the new platform, Unruly decided to deep dive into the data feed and draw out some meaningful insights for brands looking to delve into the latest social video trend. Unruly's Vine Guide For Brands offers key insights and tips for brands looking to leverage highly shareable, real-time video content as part of their marketing strategies.

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Unruly Social Video Report Q1 2013

The Unruly Social Video Report Q1 2013 is the first of a new series of quarterly reports which looks at current trends in social video advertising.

Using data supplied by Unruly Analytics, it identifies the various verticals, brands and video campaigns making waves across the social web.

In Q1 2013, it was Entertainment and CPG/FMCG which stole the show after a lacklustre performance from the Autos sector at the Super Bowl.

Download Full Social Video Report Q1

What Is Social Video, Social Video, Resource Paper, Social Video Advertising

What Is Social Video Advertising - An Unruly FAQ

How can brands use social video to target their audiences? What makes social video advertising different to pre-roll? How can it complement TV advertising? How can I track campaign performance?

All these questions and more are answered in this comprehensive FAQ that introduces the basics of social video advertising to the first time advertiser or explains the benefits of cross-platform campaigns to the global brand.

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The State of Automobile Marketing in Social Video

Did you know that four automotive manufacturers account for three quarters (73.1%) of all autos video shares? And that the average tenure of a CMO in the automotive industry is 25 months, half that of the average CMO. How can marketers create a content marketing strategy based on storytelling in order to reach new and existing customers?

With the world’s automotive market set to grow by 2.9% in 2013, read this industry report to find out how you can reach Global consumers at speed and scale. Improve your brand awareness, advocacy, earned media and sales today.

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Super Bowl XLVII – A Social Video Advertising Playbook

Thanks to the power of social video both official Super Bowl sponsors and brands looking to piggyback on the game’s massive consumer profile with a “guerilla” effort have a unique opportunity to connect with their audience and boost their ROI.

However, with some notable exceptions, advertisers have yet to embrace the opportunity which social video advertising presents to bolster and prolong their in-game TV advertising.

Unruly’s Super Bowl Social Video Playbook hopes to change all that. Our industry-leading data resources and research from our Social Video Lab have yielded critical, actionable insights for brands to follow.