Scott Button

Founder & CEO LinkedIn Twitter

Scott has twelve years' experience in digital marketing and software services. Before founding Unruly in 2006, he was CEO of Connextra, a venture-backed UK ad serving and online analytics firm, which he led to trade sale in 2005. He holds an MA from Cambridge and a BPhil from Oxford, both in philosophy, and previously did short spells in the House of Commons and at McKinsey & Co. He is Sagittarius and over 1cm tall.

Matthew Cooke, Matt Cooke, Unruly CTO, Unruly Founder, Unruly Co-Founder,

Matt Cooke

Founder & CTO LinkedIn Twitter

Matt leads Unruly's development team and is one of the UK’s most experienced practitioners of eXtreme Programming (XP). Before co-founding Unruly he held senior positions at Connextra, one of the longest-running XP projects in the world, and Krescendo. He holds a BSc in Computer Science from Canterbury.

Sarah Wood, Unruly COO, Unruly Founder, Unruly Co-Founder, Unruly's COO,

Sarah Wood

Co-Founder & COO LinkedIn Twitter

Sarah Wood is Co-founder and COO of marketing technology company, Unruly, where she ensures that the company delivers the most awesome social video campaigns on the planet.

Sarah has been voted UK Female Entrepreneur of the Year by the Growing Business Awards, one of 15 Women to Watch in Tech by Inc., one of 10 London-Based Entrepreneurs to Watch by Forbes, Digital Woman of the Year by RED Magazine, and a Rising Star in Computer Weekly’s Most Influential Women in UK IT.

Sarah is an Associate Lecturer at the University of Cambridge, where she teaches an MPhil course in “Mash-Ups, Memes and LOLitics: Online Video Culture and the Screen Media Revolution”. She has been a member of Social Media Week’s Global Advisory Board since 2011 and is part of the Gazelle Group of Entrepreneurs, helping to foster a new generation of entrepreneurs.

When she’s not working, Sarah spends way too much time on the Unruly Viral Video Chart, watching clips of kittens with her kids.


Phil Townend, Unruly EMEA MD, Unruly's MD,

Phil Townend

Managing Director, APAC LinkedIn

Phil Townend is APAC MD of Unruly. Before joining Unruly, Phil was the Commercial Director of European video technology firm InSkin Media, responsible for taking them from start-up to profitability. Previously, he was Director of Digital Advertising at Virgin Media and was part of the team which launched into the UK market. He has held senior roles within ntl/Telewest and Virgin, and started his career as a broadcast planner buyer at TMD Carat.


Glen Duncan

Global Operations Director Linkedin
Glen joined Unruly in 2011 and has over ten years of operational experience in digital media.  He has successfully built and run domestic and international delivery teams at Virgin Media and the Financial Times respectively, having got his first taste of operational logistics working in commercial support at The Guardian way back in 2003.  
If he's not spending time thinking about the next process or structural changes to support revenue, you'll find him moonlighting as a wannabe athlete and DJ.
Deana Murfitt, Unruly's CPO, Unruly CPO,

Deana Murfitt

Chief People Officer LinkedIn Twitter

Deana has specialised in People since the early days of the original dotcom boom, working with fast-growth digital & technology organisations such as, eBay, Huddle and both in-house and via her own consultancy company. Fun is: lifehacking, reading picture books with the children, & Woman’s Hour.

Lucy Greggains, Unruly CFO

Lucy Greggains

Chief Financial Officer LinkedIn

Lucy joined Unruly in April 2012 and has over twelve years of experience in finance roles in the media industry, in both UK and US public and private companies including BSkyB plc, Emap plc and most recently Shine Group. She qualified as a chartered accountant in 1996. Lucy has been involved in a number of M&A transactions and both debt and equity raises, and enjoys bringing together structured world of finance with creative industries. In a parallel universe, Lucy would spend her time as a travel photographer.


Richard Kosinski

President LinkedIn

Richard is a seasoned senior executive, having worked in the media industry for more than 25 years. He has held a variety of senior management positions at companies including Yahoo! Quantcast, The Wall Street Journal/Dow Jones and Forbes. His achievements range from launching new divisions at Yahoo! to achieving eight-fold growth in digital technology

Richard has a B.A. in Economics from the University of Arizona, and completed a management education program in product development at the Harvard Business School.

Mike Kelly, Chairman

Mike Kelly

Chairman Linked In

Mike Kelly joined Unruly as Chairman in August 2012. A veteran media executive, advertising industry leader and an expert on digital and cross platform media and advertising, Mike previously served as CEO and President of The Weather Channel Companies, a $4 Billion multiplatform media company. From 2000-2007 Kelly was the President of AOL Media Networks, President of Global Marketing at Time Warner and was co-founder and CEO of American Town Network (ATN), an interactive media company that creates local social networks in thousands of towns. Mike is also an officer of the American Advertising Federation, and has served on the board and Executive Committee of The Advertising Council. He is also a founder of The Kelly Gang, a 501c3 organization that benefits grass roots charities.


Oliver Smith

Managing Director, EMEA Linkedin

Oliver has more than a decade’s experience in digital media, with a particular focus on video creation and distribution. Before joining Unruly, he held various senior commercial roles at PERFORM, one of the UK’s biggest digital success stories. He is currently focused on helping Unruly's brand partners to win big with social video across EMEA

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