Unruly Team | Unruly Media

Scott Button

Scott has twelve years' experience in digital marketing and software services. Before founding Unruly Media in 2006, he was CEO of Connextra, a venture-backed UK ad serving and online analytics firm, which he led to trade sale in 2005. He holds an MA from Cambridge and a BPhil from Oxford, both in philosophy, and previously did short spells in the House of Commons and at McKinsey & Co. He is Sagittarius and over 1cm tall.

Matt Cooke

Founder & CTO LinkedIn Twitter

Matt leads Unruly Media’s development team and is one of the UK’s most experienced practitioners of eXtreme Programming (XP). Before co-founding Unruly Media he held senior positions at Connextra, one of the longest-running XP projects in the world, and Krescendo. He holds a BSc in Computer Science from Canterbury.

Sarah Wood

Co-Founder & COO LinkedIn Twitter

Sarah Wood is co-founder and COO of marketing technology company, Unruly, where she ensures that the company delivers the most awesome social video campaigns on the planet. Sarah has been voted UK Female Entrepreneur of the Year by the Growing Business Awards, one of 15 Women to Watch in Tech by Inc. and one of 10 London-Based Entrepreneurs to Watch by Forbes. Sarah teaches the Screen Media and Cultures MPhil at the University of Cambridge and has been a member of Social Media Week’s Global Advisory Board since 2011.

When she’s not at Unruly HQ, Sarah spends way too much time on the Unruly Viral Video Chart, watching clips of kittehs* with her kids.

"Kittehs is l33t speak for kittens. It's a deliberate, playful misspelling used extensively by the LOLcats meme, much as "teh" was used instead of "the" in the early noughties"

Phil Townend

Managing Director, EMEA LinkedIn

Phil Townend is EMEA MD of Unruly Media. Before joining Unruly, Phil was the Commercial Director of European video technology firm InSkin Media, responsible for taking them from start-up to profitability. Previously, he was Director of Digital Advertising at Virgin Media and was part of the team which launched Virginmedia.com into the UK market. He has held senior roles within ntl/Telewest and Virgin, and started his career as a broadcast planner buyer at TMD Carat.

Deana Murfitt

Chief People Officer LinkedIn Twitter

Deana has specialised in People since the early days of the original dotcom boom, working with fast-growth digital & technology organisations such as Last.fm, eBay, Huddle and lastminute.com both in-house and via her own consultancy company. Fun is: lifehacking, reading picture books with the children, & Woman’s Hour.

Lucy Greggains

Chief Financial Officer LinkedIn

Lucy joined Unruly in April 2012 and has over twelve years of experience in finance roles in the media industry, in both UK and US public and private companies including BSkyB plc, Emap plc and most recently Shine Group. She qualified as a chartered accountant in 1996. Lucy has been involved in a number of M&A transactions and both debt and equity raises, and enjoys bringing together structured world of finance with creative industries. In a parallel universe, Lucy would spend her time as a travel photographer.

Laura Gaffney

Senior Vice President of Business Development, US LinkedIn

Laura Gaffney is Senior Vice President of Business Development at Unruly. Responsible for the global media team, her role involves developing the media strategy, identifying and securing new publisher partnerships, and building effective media plans for leading brands. Previously, Laura led business development efforts at NetShelter Technology Media’s publisher network where she built the largest technology media property on the web and created a new business unit that grew triple-fold under her leadership. Prior to that, she was responsible for securing strategic partnerships at Vibrant Media and previously held senior sales roles at CMP Media. She launched her media career as associate publisher for an international trade publication. When she’s not building businesses, she spends time running on Bay Area trails, competing in local races and successfully finished her first half marathon in 2012. However, her real inspiration comes from watching her daughters flex their muscles playing water polo games and flying across the pool at swim meets.

Mike Kelly

Non-Exec Director Linked In

Mike Kelly joined Unruly as Non-Exec Director in August 2012. A veteran media executive, advertising industry leader and an expert on digital and cross platform media and advertising, Mike previously served as CEO and President of The Weather Channel Companies, a $4 Billion multiplatform media company. From 2000-2007 Kelly was the President of AOL Media Networks, President of Global Marketing at Time Warner and was co-founder and CEO of American Town Network (ATN), an interactive media company that creates local social networks in thousands of towns. Mike is also an officer of the American Advertising Federation, and has served on the board and Executive Committee of The Advertising Council. He is also a founder of The Kelly Gang, a 501c3 organization that benefits grass roots charities.

Martin Draegar, Managing Director Unruly Germany

Martin Draeger has been passionate about the internet from an early age. He studied engineering at university and undertook work experience in the digital marketing team at what is today known as BBDO Interactive One.

In 2002, when the social web was just taking off, he founded DSG – Dialog Solutions Group – an agency which focused on the development, distribution and measurement of viral videos. Under his direction, the DSG team developed campaigns for clients such as Obi, AEG, Philips, T-Online and Olympus.

For the past 9 years, Martin has been fascinated by the distribution of digital content across the social web, and in spring 2010, the evolution of the internet towards a sharing economy inspired him and his team to launch the social media platform "Shareifyoulike". The team has delivered over 300 campaigns to date and Martin has been the driving force behind the rapidly-growing business.

In May 2013, Shareifyoulike was acquired by Unruly, a video technology company and the leading global platform for social video marketing. Martin is now Unruly’s Managing Director of Germany.

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