Unruly ShareRank™

 

Unruly ShareRank™, is a proprietary algorithm which allows advertisers to accurately predict the ‘shareability’ of a video, before it is even launched.

It allows advertisers to maximize the impact of their content marketing strategy by calculating the amount of earned media video an ad is likely to attract across the social web. Unruly ShareRank identifies which parts of the video elicit viewer responses - and hence sharing behaviours- so brands can:
 
  • Improve the shareability of existing content
  • Plan distribution strategy to maximise sharing and account for earned media
  • Plan their content strategy to make future content more shareable
Unruly ShareRank
 

The algorithm derives from:

Technology: The Unruly Viral Video Chart uses proprietary social tracking technology, which has been collating video sharing data since 2006 and now stores data from 430 billion video views
Academic research: Collaboration with leading academics, particularly Dr Karen Nelson-Field, of the Ehrenberg-Bass Institute for Marketing Science, on the key variables which drive video sharing
Consumer data: Analysis of thousands of consumer panel responses, measuring their emotional and social reactions and motivations to video content.  
 
 
 
 
 
Unruly is the global leader in social video marketing and the home of social video insight. Predict shareability, engage your audience and prove social ROI with Unruly's award-winning technology. Copyright © 2014 Unruly Group Limited All Rights Reserved