In January 2012, Unruly Announced A $25 Million Series A Round, Backed By The Following Investor Syndicate


Amadeus Capital Partners, Amadeus Capital Partners Limited,


Amadeus Capital Partners is one of Europe’s leading technology venture capital firms, with £500m under management. Since its inception in 1997, the firm has backed nearly 70 companies in industries that include communications and networking hardware and software, cleantech, medtech, computer hardware and software, media, and e-commerce. Major businesses built by the firm include CSR plc (LSE:CSR), the leading producer of single chip bluetooth radios for short range connections, Solexa Ltd, the developer of next generation genetic analysis systems, merged into Illumina, Inc. (ILMN) to create the world-leader in gene-sequencing technology and Transmode, a networking solutions business that had an over-subscribed IPO on NASDAQ OMX Stockholm in May 2011. For more information, please visit

Van den Ende & Deitmers, Van den Ende & Deitmers Venture Capital Partners,

Van den Ende & Deitmers

Van den Ende & Deitmers is the venture capital firm of Endemol founder Joop van den Ende and former Endemol board member Hubert Deitmers. The firm invests in European crossmedia enterprises that have the potential to grow internationally. Its focus is on Content, Platforms, E-commerce and related ICT services. Since the firm was established in 2006, it has invested in a variety of companies, including casual gaming platform Spil Games (number 1 worldwide), television producer Eyeworks (top 5 independent producer worldwide), online market research agency Metrixlab (top 5 worldwide) and online video advertising company Smartclip (number 1 in Europe, now part of Adconion). In recent months, it invested in Improve Digital, Pictura and Quadia. Social network Hyves (number 1 in The Netherlands), contact centre Unamic/HCN (top 3 in Europe), online photoalbum producer Albumprinter (top 3 in Europe) and ICT hard- & software webshop CentralPoint (no 1 in The Netherlands) were successfully sold recently. For more information, visit

Business Growth Fund, BGF,


Business Growth Fund has been established to help Britain’s fast growing smaller and medium sized businesses. Growth potential is the key criteria. BGF will invest between £2m and £10m per business in return for a minimum 10 per cent equity stake and a seat on the board for a BGF director. It will provide long-term equity investment for those growing companies that today do not have access to this source of capital. As such BGF hopes to be a catalyst for growth among smaller UK companies.

BGF is an independent company with capital of up to £2.5 billion, backed by five of the UK’s main banking groups – Barclays, HSBC, Lloyds, RBS, and Standard Chartered. BGF is managed completely autonomously with an independent management team. For more information, visit

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