Unruly’s Viral Spiral visualizes the exponential growth of social video sharing over the past 8 years. It identifies the most shared ads from 2006-2013 and tracks the number of social video shares across mobile, tablet and desktop devices.
It charts the extent to which many advertisers are using social video to amplify their brand. Congratulations to Dove, GEICO and Evian for making it onto this year’s Viral Spiral. In the spirit of the "prankvert", one of the key trends of 2013, we’ve included a few surprises along the way.
Tech brands are heading into battle in the run-up to the holiday season, when consumers part with their cash and spend big on the latest gadgets and games. So which brands are leading the social video marketing race and which advertisers urgently need to upgrade their digital marketing strategies? How does consumer tech stack up against other verticals? We reveal all here.
Did you know that three-quarters of the top 20 online video ads from Super Bowl 2012 were launched before the big game? Or that just under half of the video shares (across Facebook, Twitter and the blogsphere) from last year’s Super Bowl occurred after March 1, 2012?
This infographic gives advertisers a formula to predict what kind of content is proven to get shared online and advises when to launch their videos in the lead-up to Super Sunday. The stats derive from proprietary tech driven by the Unruly Viral Video Chart which measures video shares across Facebook, Twitter and the Blogsphere.
You can also download Unruly's 2013 Super Bowl Playbook here.
Click here to launch the 2012 Olympics Brand Tracker
Athletes were not the only ones gunning for gold during the London Olympics. Brands also went head to head during London 2012. But which advertisers won the battle online? Which online video ads from the official London 2012 Olympic sponsors generated the most social media buzz?
Unruly's Brand Tracker infographic pitted the official sponsors against each other in a race for advertising glory. Using the Unruly’s Viral Video Chart – the most comprehensive online video database ever created - it tracked the total number of shares across Facebook, Twitter and the blogosphere for each brand.
Unruly’s 2012 Election Tracker is the definitive tool for measuring video sharing activity across the social web during the 2012 Presidential race.
The interactive infographic tracks the number of shares each candidate’s video content receives across Twitter, Facebook and the blogosphere, using exclusive data from Unruly’s Viral Video Chart.
The numbers represent all sharing behavior for videos released by the official Obama and Romney campaigns, as well as the 12 Super-PACs that are most active in this year’s election. It also shows the most shared videos over the last seven days for both parties.