Our Leading-edge Technology Delivers Best-in-Class Results for Your Brand

Unruly is the leading global technology platform for social video marketing. We’ve been developing our own technology and growing our in-house agile engineering team since 2006. Our programmatic video platform reaches and engages the half of the global internet population who are watching and sharing videos outside of YouTube. 

  • A fifth of our employees work in R&D, using Agile XP practices to continuously test and develop highly robust and scalable products across desktop, mobile and tablet devices; 
  • Unruly has won over 26 awards for its technology and innovation;
  • Through our technology and media partners, our potential reach is 1.17 billion monthly unique visitors - a worldwide reach of 72% (Comscore, February 2014) and more than Facebook, Twitter or YouTube, that’s why we can deliver engaged audiences at speed and scale;
  • Unruly’s data-driven product set activates the Open Web. We join the dots on multiple platforms and devices to help brands reach an increasingly fragmented audience, split across websites, social networks, games and apps.
 
 
 

Unruly Viral Video Chart™

We built and launched the Unruly Viral Video Chart in 2006. Ranking videos by number of shares rather than views, the chart quickly established itself as the definitive source for video sharing data around the globe. Will.I.Am described Unruly’s Viral Video Chart as “the billboard hot 100 of the Internet generation”.
 
The Unruly Viral Video Chart has tracked 430 billion video views since 2006 and tracks 24 millions shares a day. It is the largest historical data set of video sharing behaviour on the social web. It tracks trending videos in real time using proprietary Unruly blog-scanning methodology, Facebook’s APIs and the Twitter fire hose.
  • Top brands use the unique data set to benchmark the social success of their own video campaigns and creative mavens and media partners use the data to spot video content trends; 
  • The Unruly Viral Video Chart also powers our end-to-end product set
 
 

Unruly ShareRank™

In a  world where consumers are banner blind and ad-avoidance is the new norm, Unruly ShareRank™ is a proprietary algorithm which allows advertisers to accurately predict and improve the ‘shareability’ of their content, before it is launched. 
 
It allows advertisers to maximize the impact of their content marketing strategy by calculating the amount of earned media video an ad is likely to attract across the social web before a single dollar is spent.  Using data from over 430 billion video streams, this is the only solution on the market to help you pinpoint, optimize and invest in the content which consumers want to watch and share. 
 
 

Unruly Activate™

Unruly Activate is cloud-hosted platform for social video distribution & tracking, which allows advertisers to engage 1.17 billion people across the Open Web (comScore Feb 2014). 
 
Brands use Unruly Activate to: 
  • Make their videos ubiquitous, discoverable and shareable on day one of launch 
  • Maximize the viral peak using in-feed, in-post and in-page placements  
  • Engage and optimize super-sharers to broaden sharing and slow viral burn-out 
  • Activate campaigns across mobile, tablet and desktop environments 
 
 

Dynamic Content Optimization

Unruly has launched the world’s first dynamic creative optimisation for social video advertising. Known as Cupid, this algorithm automatically marries the best-performing video content with a brand’s campaign goals, programatically selecting which video ad from your campaign to display to your target audience. The algorithmic selection is based on real-time viewer behaviour and your campaign KPIs, including shareability, dwell time and interactions with the content.
 

 

 

 
 

Unruly Analytics™

When did you last check your video share of voice?
Do you wish you knew how your video content stacks up against the competition? How about if you could track how many shares, comments and views your video content has attracted across Facebook, Twitter and blogs? Do you want to get an overview of the ROI of your social video in real-time? We track over 2,000 brands and 6 billion customizable data points in our cloud-based social discovery platform which measures your social video success regardless of who distributed the campaign. 
 

Unruly Short-Form Video Products

With mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with short-form mobile video platforms. Short-form content is exploding, with 9 tweets per second containing a Vine link and brands accounting for 40% of the most shared videos on Instagram. With Unruly, brands can:
  • Evaluate Vine and Instagram videos for shareability and effectiveness using Unruly’s ShareRank algorithm;  
  • Distribute content to a global audience of over 1.17 billion users in their native environments across the Open Web;
  • Benchmark the social footprint of their short-form videos against their competitive set using our real-time analytics platform.

 

 
 
Unruly ShareRank™
 

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Unruly is the global leader in social video marketing and the home of social video insight. Predict shareability, engage your audience and prove social ROI with Unruly's award-winning technology. Copyright © 2014 Unruly Group Limited All Rights Reserved