Unruly - Technology | Unruly Media

Our Leading-edge Technology Delivers Best-in-Class Results for Your Brand

Unruly is the leading global technology platform for social video distribution and analytics. We’ve been developing our own technology and growing our in-house agile engineering team since 2006.

A fifth of our employees work in R&D, using Agile XP practices to continuously test and develop highly robust and scalable products. Unruly has won over 15 awards for its technology and innovation. Through our technology and media partners, our potential reach is 978MM monthly unique visitors - a worldwide reach of 64% (Comscore, Media Metrix, January 2013) and more than Facebook, Twitter or YouTube, that’s why we can deliver engaged audiences at speed and scale.

Unruly Viral Video Chart

We built and launched the Unruly Viral Video Chart in 2006. Ranking videos by number of shares rather than views, the chart quickly established itself as the definitive source for video sharing data around the globe. Will.I.Am described Unruly’s Viral Video Chart as “the billboard hot 100 of the Internet generation”.

Top brands use the unique data set to benchmark the social success of their own video campaigns and creative mavens and media partners use the data to spot video content trends. The Viral Video Chart also powers the social analysis taking place in Unruly's Social Video Lab. Since launch, the Unruly Viral Video Chart has tracked 329 billion video streams and houses the largest historical data set of sharing behaviour on the social web.

Unruly MEME™

Unruly MEME™ (Media Engagement and Measurement Engine) is our own cloud-hosted platform for social video distribution & tracking, which powers your entire campaign. You can use Unruly MEME to get instant information on the ROI of your paid and earned media.

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Dynamic Content Optimization

Unruly has launched the world’s first dynamic creative optimisation for social video advertising. Known as Cupid, it automatically marries the best-performing video content with a brand’s campaign goals, matchmaking content with the target audience of the brand. While dynamic creative optimisation has been a staple in standard display advertising, it hasn't been as broadly applied to video or social video until now!

Unruly’s proprietary technology programatically selects which video ad from your campaign to display to your target audience. The algorithmic selection is based on real-time viewer behaviour and your campaign KPIs, including shareability, dwell time and interactions with the content.

Unruly ShareRank™

Unruly ShareRank™, is a proprietary algorithm which allows advertisers to accurately predict the ‘shareability’ of a video, before it is even launched.

It allows advertisers to maximize the impact of their content marketing strategy by calculating the amount of earned media video an ad is likely to attract across the social web.

Unruly Analytics™

When did you last check your video share of voice?