Unruly is the leading global technology platform for social video distribution and analytics. We’ve been developing our own technology and growing our in-house agile engineering team since 2006.
We built and launched the Unruly Viral Video Chart in 2006. Ranking videos by number of shares rather than views, the chart quickly established itself as the definitive source for video sharing data around the globe. Will.I.Am described Unruly’s Viral Video Chart as “the billboard hot 100 of the Internet generation”.
Top brands use the unique data set to benchmark the social success of their own video campaigns and creative mavens and media partners use the data to spot video content trends. The Viral Video Chart also powers the social analysis taking place in Unruly's Social Video Lab. Since launch, the Unruly Viral Video Chart has tracked 329 billion video streams and houses the largest historical data set of sharing behaviour on the social web.
Unruly MEME™ (Media Engagement and Measurement Engine) is our own cloud-hosted platform for social video distribution & tracking, which powers your entire campaign. You can use Unruly MEME to get instant information on the ROI of your paid and earned media.
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Unruly has launched the world’s first dynamic creative optimisation for social video advertising. Known as Cupid, it automatically marries the best-performing video content with a brand’s campaign goals, matchmaking content with the target audience of the brand. While dynamic creative optimisation has been a staple in standard display advertising, it hasn't been as broadly applied to video or social video until now!
Unruly’s proprietary technology programatically selects which video ad from your campaign to display to your target audience. The algorithmic selection is based on real-time viewer behaviour and your campaign KPIs, including shareability, dwell time and interactions with the content.
Unruly ShareRank™, is a proprietary algorithm which allows advertisers to accurately predict the ‘shareability’ of a video, before it is even launched.
When did you last check your video share of voice?
Do you wish you knew how your video content stacks up against the competition? How about if you could track how many shares, comments and views your video content has attracted across Facebook, Twitter and blogs? Do you want to benchmark your findings against any competitors within seconds and get an instant overview of how your share of voice is trending over time?
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