SVL

  • Unruly ShareRank
  • Super Bowl Playbook
  • auto research, whitepaper,
 
 
 
Coca Cola, Coke, Coke Bottle, Heat Mapping, Tracking, Video Tracking
 

Unruly Social Video Lab...

...the only one of its kind in the world - helps brands and agencies to increase the ROI of their social video ad campaigns based on customised and exclusive insight.

Our suite of research products and technologies help advertisers to understand the science of social in order to activate the power of this relatively new form of digital marketing.

The Lab gives you access to the deepest analytics in the industry. Our in-house team of researchers and data scientists presents you with the insight you need to make your marketing decisions.

Download the lab brochure
Social Video Lab, Unruly's Lab, Unruly's Social Video Lab, State-of-the-art lab
 

FTSE 100 and Fortune 500 brands use our customised services which can help you to:

  • Improve the ROI of your social video campaigns
  • Understand why people share or don’t share videos
  • Road test your content
  • Predict the social success of your campaigns before launch
  • Get an edge over your competitors
  • Amplify your brand
Book a lab tour
 

Unruly ShareRank™

Unruly ShareRank™, is a proprietary algorithm which allows advertisers to accurately predict the ‘shareability’ of a video, before it is even launched.

It allows advertisers to maximize the impact of their content marketing strategy by calculating the amount of earned media video an ad is likely to attract across the social web. Unruly ShareRank identifies which parts of the video elicit viewer responses - and hence sharing behaviours- so brands can:
  • Improve the shareability of existing content
  • Plan distribution strategy to maximise sharing and account for earned media
  • Plan their content strategy to make future content more shareable
The algorithm derives from:
 
Technology: The Unruly Viral Video Chart uses proprietary social tracking technology, which has been collating video sharing data since 2006 and now stores data from over 329 billion video streams
Academic research: Collaboration with leading academics, particularly Dr Karen Nelson-Field, of the Ehrenberg-Bass Institute for Marketing Science, on the key variables which drive video sharing
Consumer data: Analysis of thousands of consumer panel responses, measuring their emotional and social reactions and motivations to video content.  
 
Find out more by downloading the Unruly ShareRank overview now.  
 
UNRULY, UNRULY SHARERANK and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.
 
Download the Unruly ShareRank Overview
 
 
 
 
 
Unruly is the global leader in social video advertising and the home of social video insight. Copyright © 2013 Unruly Group Limited All Rights Reserved. Unruly serves Fortune 100 brands and their agencies with social video advertising campaigns, exclusive proprietary data, consumer insight and technology. UNRULY, UNRULY MEDIA and associated names, marks, logos and designs are trademarks and/or registered trademarks owned by Unruly Group Limited in the United Kingdom, United States and elsewhere. Other trademarks are owned by their respective owners.