Unruly has activated award-winning social video content across the Open Web since 2006. Recent examples of co-production include the Renault Va-Va-Voom campaign which topped the Unruly Viral Video Chartand resulted in a 19.6% increase in video share of voice for the brand. Unruly partners with native platform experts to help create short-form content that supports your longer-form video strategy. We match your brand with relevant content creators, based on your audience, industry and campaign KPIs.
Unruly ShareRank™ has been developed in collaboration with research institutions and leading academics to meet the seemingly impossible desire to “predict viral success”. Now, advertisers can use Unruly ShareRank™ totest the ‘shareability’ of their Vines and Instagram videos pre-launch and gain insight into how emotional responses and social motivations differ from longer-format content.
Launched in 2007, Unruly’s proprietary Media Engagement & Measurement Engine (Unruly MEME™) is the most powerful and mature social video distribution and tracking technology platform in the industry - built specifically for social video marketing. Advertisers can now activate their content across the Open Web by accessing Unruly’s audience of 1 billion global unique users. So brands can extend their reach and amplify awareness outside of Vine and Instagram’s native environments.
Brands can now optimize their short-form campaign performance by using Unruly’s Dynamic Creative Optimization technology to automatically display the best-performing video by campaign KPI. The algorithmic selection is based on real-time viewer behaviour, optimized for your campaign KPIs, including shares, interactions and dwell times.
Brands can now track the social success of their short-form creatives and benchmark share of voice against other video creatives and competitive brands using the real-time Unruly Analytics dashboard. The cloud-based social analytics platform is already tracking over 2,000 brands and measures a brand’s social video success regardless of who distributed the campaign.