Publisher Profiles


We work with over 2,500 blogs, cult sites and entertainment destinations. Here's a small sample.

Viral Video Chart

Viral Video Chart


If you want to talk to the cool hunters, the taste makers, and reach every blogger and journalist who knows their Drumming Gorilla from their Dramatic Chipmunk, then Viral Video Chart is the place to do it. Of course, we would say that, as this site is our own media baby! But don't take our word for it - see what other people have to say.

As well as deliverng over 1 million page impressions to 250,000 unique users every month, content from the Viral Video Chart is syndicated to media partners including The Guardian, Metro, thelondonpaper, Sky.com and Current TV.

The Spoiler

The Spoiler


The Spoiler is a sports gossip site that looks at the increasing 'celebrification' of sports stars and all that global fame and vast wealth brings. The Spoiler was founded by men’s magazine pioneers Andy Clerkson and Ed Needham, and has quickly built an opinion-rich community of informed, passionate, slightly over-sensitive football fanatics.

"The first thing we liked about Unruly Media's system is that we could use it. It is so intuitive. The videos can add value as long as the editors have simple controls to place and rotate them on the sites – which they do. The multiple size formats allows us to use the content in different positions on our sites, keeping the sites fresh." - Andy Clerkson, CEO, Grand Parade

Popbitch

Popbitch


There is probably no other pop culture or online brand which is so widely read, copied, plagiarised, noticed and loved.

Popbitch has 375,000 weekly subscribers. Many of its readers are very important. Some are morons. So advertisers can be confident they will always find the right audience for a video. Popbitch readers are aged 18-45, but the biggest group is 25-35. Readers are pop culture obsessives, early-adopters and opinion formers often with high disposable income. 85% live in the UK, mostly in cities. Anywhere you find an office with a computer, you won't be far from a Popbitch reader.

"We are addicted!" - Andy Clerkson, CEO, Grand Parade

The Daily Mash

The Daily Mash


The Daily Mash is the UK's most popular online satirical newspaper with 300,000 visits and 1.2 million page views a month. With its ferocious wit and lightning-speed response to the day's events, it attracts a highly intelligent and affluent audience. Around 65% of its readers earn over £30,000 a year and 72% have at least one university degree.

Spoof video campaigns such as the BBC's Flying Penguins are particularly popular with The Daily Mash audience.

"We like the Unruly Network because it's easy to use, it provides a bit of extra fun entertainment for our audience while earning a good return for the site." - Paul Stokes, Editor, The Daily Mash

Gamers Hell

GamersHell


GamersHell is a premiere online gaming magazine catering to content based on all gaming platforms. It offers gamers a unique website that users visit daily to get the latest in gaming news, media, downloads, and reviews.

GamersHell offers unparalleled user reach for a gaming destination and is ranked a top 1500 site globally by Alexa. Its audience skews older, more educated, and more affluent than the average gaming site. The view rates on relevant Unruly campaigns are often very high - 18.7% in the case of 'Resident Evil: Extinction' campaign and 14.7% for Sega Superstars Tennis.

"We're a media-targeted site and Unruly offers media-targeted advertisements. It's an excellent fit." - Francesco Ambrosetti, GamersHell

TV Throng

TV Throng


TV Throng is a fast-growing, popular entertainment destination for UK soap-junkies and TV addicts.

MTV campaigns often strike a chord with Throng's audience. The spoof sex tape for FurTV had a 74.7% view rate and an eCPM of $34.22. The Bedroom Diaries trailer had a view rate of 15.9% and an eCPM of $21.80.

"As advertisers look for new ways to interact online Unruly Media have created an intelligent solution that provides advertisers and publishers an incredible and mutually beneficial solution. From an advertising perspective, the CPV model is incredibly cost effective and because of the format, users are more likely to interact with it. Just compare the view rate (click through) with any banner campaign and the differences are enormous. From a publisher's perspective, the video content adds value to your site and provides a much greater return than any other online advertising program like AdSense or ValueClick. Unruly Media are at the leading edge of online advertising and we wouldn't be without them!" - Regan Cunliffe, CEO, Throng Media

1000Goals

1000Goals


1000Goals.com offers its football-crazy audience a massive collection of wallpapers, videos, animations, avatars and pictures from the English Premiership, Champions League and International Tournaments, as well as lively forums, and round-the-clock news updates.

1000Goals.com is a pre-eminent destination for football fans who enjoy watching soccer videos online and the audience is extremely receptive to relevant Unruly videos.

"Unruly Media has tripled the website revenue on 1000Goals.com. We earn 3x more with 2 videos on the site than we did with 6 AdSense units and Unruly videos keep people on our site rather than driving them away like AdSense. We're really proud to be running ads from top brands like Microsoft, MTV, SEGA on our site. Unruly rules :)" - Luca Moscatelo, Webmaster, 1000Goals.com

Unreality TV

Unreality TV


Unreality TV is the UK's biggest Reality TV blog. It offers daily analysis of the best in reality TV news and gossip, as well as original content and interviews with reality TV stars. The site has a great community vibe, with a very active audience, ranging from journalists and producers to fans and students who read more than 3000 new and archived articles.

Campaigns related to reality TV shows are particularly popular with the UnrealityTV audience. The FurTV trailer for MTV, featuring BB's Chanelle Hayes, achieved a view rate of 55.7% on UnrealityTV and an eCPM of $12.33.

"Unruly videos work extremely well for us because we can choose the videos that are best suited to our audience and run video content that genuinely entertains our readers." - Lisa McGarry, Editor, Unreality TV

StoolPigeon

The Stool Pigeon


Launched in January 2005, The Stool Pigeon is an independent music newspaper, bringing passion, originality and humour back into the UK music press.

The Stool Pigeon has a fanatical and fast-growing audience of music superfans and opinion-formers, largely made up of 18-34 urbanites. Hard to reach and even harder to impress, these readers come to The Stool Pigeon for its honest take on the music industry and its massive treasure-trove of refreshingly non-sycophantic interviews, news and reviews.

"Unruly Media’s viral advertising is a great way to add that little bit of extra content to The Stool Pigeon website. Updated on a regular basis these ads are a sure fire way to keep high volume traffic clicking through which in turns generates a nice side income." - The Stool Pigeon

DJMick

DJMick


DJMick brings its audience the best in celebrity pictures from around the globe. It offers a huge resource of images from various celebrities including actors, actresses, athletes, models, singers and bands, TV Stars, WWE divas and wrestlers.

"Unruly videos have been a win-win for DJMick - not only have they provided an additional revenue stream using a different concept from standard banner and text ads, they are also providing the site visitors' unique, fresh, interactive content. Highly recommended." - Michael McKay, DJMick

Online Football Manager

Online Football Manager


Online Football Manager is played by (primarily male) football fans of all ages across the globe. Simple to learn but hard to master, Online Football Manager is a thriving community of would-be football managers, all aspiring to take their favourite real-life football team to the top.

Online Football Manager currently has a global Alexa ranking of 8,853 and a UK ranking of 2,100. It is offered in multiple languages aside from English, including Turkish, Portuguese, Spanish, Romanian and Serbian, and has exceptional user-reach across old and new European territories.

"Unruly Media videos perform extremely well on our site. Because we provide a description of each video, viewers know exactly what they're going to be watching, and only play the videos they have a genuine interest in." - Ricardo Beeloo, Online Football Manager

Rmusic

Retna Music


Rmusic blog is is a forum for live music junkies and photographers, and anyone else who is passionate about live music and keen to have their say. It's produced by acclaimed live music photographers Retna Pictures and features gig reviews, news, opinions, facts, gossip and gripes with an ever watchful eye on current trends in music from the experts at Retna.

The Rmusic blog attracts a mix of committed music fans, live performers and photographers. Creativity is everything to this crowd. Skewed towards the16-24 age group, Rmusic readers have an excellent eye for what's new and fresh and a high disposable income.

"We have continuous stream of hits every day and with the help of Unruly Media we have seen it increase. Their excellent choice of video campaigns always delights and intrigues our readers, and feedback has been positive. They provide a fast, efficient and friendly service. Rmusic and Unruly Media - a match made in heaven!" - Anthony McAndrew, Music Executive, Retna Pictures