Publisher Programme Policies
Publishers participating in the Unruly Media Programme are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable video serving to your site and/or disable your Unruly Media account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the Unruly Media Programme.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.
Invalid Views. Views of Unruly videos must result from genuine user interest. Any method that artificially generates views of your Unruly videos is strictly prohibited. These prohibited methods include but are not limited to repeated manual views, using robots, automated view generating tools, third-party services that generate view such as paid-to-view, paid-to-surf or any deceptive software. Failure to comply with this policy may lead to your account being disabled.
Prohibited Content. Publishers in the Unruly Media Programme may only place Unruly Media videos on sites that adhere to our content guidelines. Sites displaying Unruly Media videos may not include, without limitation, the following types of prohibited content ("Prohibited Content")
- Violent content, racial intolerance or advocacy against any individual, group or organisation
- Pornography, adult or mature content
- Hacking/cracking content
- Illicit drugs and drug paraphernalia
- Excessive profanity
- Facilitation or promotion of illegal file sharing
- Sales or promotion of weapons or ammunition (e.g. firearms, fighting knives, stun guns)
- Sales or promotion of tobacco or tobacco-related products
- Sales or promotion of prescription drugs
- Sales or promotion of products that are replicas or imitations of designer goods
- Sales or distribution of term papers or student essays
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
Copyrighted Material. Website publishers may not display Unruly videos on web pages with content protected by copyright law unless they have the necessary legal rights to display that content.
Site and Video Behaviour.
- Sites showing Unruly videos should be easy for users to navigate and should not contain excessive pop-ups.
- Sites showing Unruly videos may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences or initiate downloads.
- Unruly Media code may not be altered, nor may standard video behaviour be manipulated in any way that is not explicitly permitted by Unruly Media.
- Any Unruly Media code must be pasted directly into web pages without modification. Unruly Media participants are not allowed to alter any portion of the code or change the behaviour, targeting or delivery of videos.
- A site or third party cannot display our videos as a result of the actions of any software application such as a toolbar.
- No Unruly Media code may be integrated into a software application.
- Web pages containing Unruly Media code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation.
Video Placement. Unruly Media offers a number of video formats. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:
- Up to three video units may be displayed on each page.
- No Unruly Media video may be displayed in a pop-up, pop-under or in an email.
- Elements on a page must not obscure any portion of the videos.
- No Unruly Media video may be placed on any non-content-based pages.



