Eyeka & Unruly Partner To Launch Always-On Social Content Solution For ROI-Driven Marketers

01.01.1970 by Louise Tullin
Partnership helps advertisers keep up with demand to create and distribute content 365 days a year

March 18, 2014 - Advertisers will now be able to produce, distribute and measure end-to-end social campaigns across the web thanks to a new global partnership between marketing technology platform Unruly and eYeka, the leading crowdsourcing community.

Marketers are struggling to deliver the high volume of branded social content that social channels demand. According to the 2013 Chief Marketer Social Media Survey, 37% of marketers feel that creating social media content is too time-consuming, while 13% don’t know what content to create and 29% feel that there is never enough fresh content.

The new partnership between video specialists Unruly and crowdsourcing platform eYeka will help ROI-driven marketers keep up with the ever-increasing demand to create and distribute content.

·    High quality, scalable and cost-effective content production through crowdsourcing: Traditional content production solutions were designed to produce a great piece of creative work every six months at high cost. Crowdsourcing content with eYeka’s creative community typically delivers 20 pieces of brand-inspired, story-rich, genuine content, with an upper range in the hundreds, at a much more affordable price. This allows a brand to sustain the conversation for the full year, especially to supplement hero campaigns;

·  The ability to predict which content has the most potential to get shared: Unruly ShareRank™ is a proprietary algorithm that allows advertisers to accurately predict the ‘shareability’ of a video, before it’s even launched. This allows advertisers to maximize the impact of their content marketing strategy by calculating the amount of earned media a video is likely to attract across the social web;

·  A comprehensive paid distribution strategy, with real-time tracking: Unruly Activate™ is a cloud-hosted platform for social video distribution and tracking which reaches one billion consumers worldwide and powers your entire campaign. You can also use Unruly Analytics to get instant information on the ROI of your paid and earned media.

François Pétavy, CEO of eYeka, said: “Social content is not advertising. The narrative, format, tone of voice and role of the brand needs to be completely rethought to work in an environment driven by conversations, engagement and the ability to skip your message at will. The freshness and variety of participants involved in crowdsourcing provides many such ‘digital-native’ flavours that can resonate in different local markets and are especially relevant for social activation to keep the brand ‘always-on’. 

“This approach makes the economics of social content fly as most costs involved into crowdsourcing are fixed costs.”

Phil Townend, MD for Unruly APAC, said: “Even when brands have awesome content, they can’t afford to post and pray – there’s too much competition for viewer attention, not just from other brands but from friends and family in the newsfeed. This is why a scientific, data-driven approach to content creation and distribution is a must-have for brands who want repeatable, scalable success with social video.

“Together with eYeka, we can help brands create and distribute content throughout the year. From creating sugar cube Vine and Instagram teasers, to producing hero campaigns, we’ll help brands maximise their ROI.”

UNRULY, UNRULY VIRAL VIDEO CHART, UNRULY ACTIVATE, UNRULY SHARERANK, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.

About Unruly

Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates.

Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, activate the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.

The Unruly Viral Video Chart has tracked 424 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.85 billion video views across 3,500+ social video campaigns for over 450 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas.

We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.

Founded in 2006, Unruly has 12 offices and employs over 140 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space.

The company has won over 18 awards, including ‘Best Content Distribution Service’ at the Braves Awards; ‘Digital Innovator of the Year’ at the Sunday Times Hiscox Tech Track 100; ‘International Management Team of the Year’ at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly is also a Tech City Future Fifty company.

 


 

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Campaign Asia: Unruly brings its approach to viral video to Asia

17.03.2014 by Claire Roberts
ASIA-PACIFIC - Video platform Unruly has opened its Asia headquarters in Singapore and plans to expand operations to Japan, Australia and South Korea

17 March 2014, by Byravee Iyer. Read the full article in Campaign Asia here

At present, Unruly has 12 offices including London, New York, San Francisco, Hamburg and Paris. Phil Townend, the company's Europe, Middle East and Africa MD, will relocate to Singapore to lead the regional rollout.

"At the moment, it's a matter of getting our APAC HQ up and running," Townend said. "Then you'll see a series of announcements coming thick and fast."

Unruly started working with brands in Asia in 2008. The video-technology company has already run more than 100 campaigns in Australia and has some experience with South Korean and Japanese advertisers.

Demand for its full suite of services, including social-content strategy, benchmarking, analytics and distribution, has grown tremendously, Townend said. "Certainly, with 40 per cent of internet users situated in Asia-Pacific and video ad spend projected to grow 37.5 per cent, there is a massive opportunity for social media to grow exponentially in the region."

Brands are also demanding Unruly's content marketing products, such as the Unruly Viral Video Chart, which tracks sharing on short-form video platforms like Vine and Instagram.

Indeed, Asians are among the top sharers of branded content. According to Unruly's campaign statistics, average share rates for branded videos in Asia stood at 2.44 per cent, compared to the global average of 1.31 per cent.'

Townend also cited research from media agency Havas that shows APAC registers higher brand engagement, with 53 per cent of respondents saying brands improve quality of life, compared with 29 per cent in the US and 28 per cent in Europe. Asian consumers are also six times more attached to brands than their counterparts in Western countries.

Townend said the company has scope to do well in the region. "There are smaller video distribution companies in the region, but none with the global reach and big data tech that powers a 360 approach to social video marketing."

Unruly secures much of its revenue from its core product, Unruly Activate, a paid media platform. Brands and agencies pay Unruly on a cost per view basis for every in-target, user-intended view delivered, whether that's on a niche blog or a mobile application. Its other product, Unruly Analytics, is a subscription-based social analytics dashboard that allows advertisers to identify trending content and see what's worked for their competitors. Unruly ShareRank, a predictive algorithm, developed in collaboration with research institutions, that helps predict a "viral" hit, can be had as a subscription or as a one-off piece of research.

Townend believes Unruly helps advertisers make a rapid evolution from random viral success or failure to predictable, measurable and repeatable social-video programmes. "If I am an advertiser and I can shortcut my way to being the most shared and talked about brand on the web, then this is something I'll gladly pay for as it reduces failure and wastage in both the production and delivery phases," he said.

Unruly has delivered, tracked and audited 3.85 billion video views across 3,500 social-video campaigns for more than 450 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and Adidas. Its biggest video hits are the Dove Beauty Sketches and Evian's record-breaking Roller Babies campaign. Unruly was also responsible for T-Mobile's Royal Wedding Spoof and Old Spice's The Man your Man Could Smell Like.

In Southeast Asia, Unruly has worked with Samsung, Unilever P&G, Heineken, Hyundai, Toyota and Telstra. Its campaign for the Samsung Galaxy Note 2 achieved 17.3 million views and 423,262 shares.

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Video Technology Platform Unruly Opens Asian HQ In Singapore

01.01.1970 by David Waterhouse
Aggressive expansion planned in the region to give advertisers in the world’s fastest growing ad market full access to latest in social video technology

17 March, 2014 —  Unruly, the global platform for social video marketing, today stepped up its expansion into Asia-Pacific by announcing it is to open a regional HQ in Singapore.

Unruly, which works with 60% of Interbrand’s Top 100 Best Global Brands to help predict the virality of their ads and get their videos shared and viewed online, is expanding its operations in Asia to provide senior marketers and agencies in the territory with greater access to the latest in social video distribution, predictive technology and cloud-based social analytics.

The move marks the video tech platform’s continuing investment and aggressive acceleration into the Asian market, where video ad spend is projected to grow at a rate of 37.5% CAGR year on year (source: PwC). Unruly’s social video products have been established in the region since 2008, delivering over 150 video campaigns to date for brands such as Samsung, Unilever, P&G, Hyundai and LG remotely from its offices in Europe and North America.

The new Asian HQ, which officially opens on April 7, means that more agencies and brand marketers in Asia-Pacific will have access to Unruly’s engaged audience of more than a billion consumers worldwide (source: ComScore) via its distribution platform.  

Unruly is planning to follow up the Singapore launch with further expansion in key Asia Pacific markets over the next 12 months.

“Singapore is a hub for the creative industry, offering a wealth of talented people, world-class infrastructure and access to rapidly growing markets,” explained Scott Button, founder and CEO at Unruly. “It’s the cornerstone of our rapid expansion plan in Asia.”

The social video marketing company already has 12 offices around the world, including London, New York, San Francisco, Hamburg and Paris. Unruly’s EMEA MD Phil Townend, a former Director of Digital Marketing at Virgin Media, will be relocating from London to Singapore to lead the regional roll-out in his new role as Unruly APAC MD.

“In order to put our customers first and to be able to offer both global and localised regional campaigns, we want to reach further and faster than anyone else – both in terms of media relationships and client services,” said Townend, who before joining Unruly was the Commercial Director of European video technology firm InSkin Media. 

“Many large brands are headquartered in Asia and it’s a massive growth market for many advertisers. I’m delighted to be given the opportunity to help brands take advantage of the exclusive reach and engagement which social video offers.

“Forty per cent of internet users are situated in Asia-Pacific and video is the fastest growing ad format worldwide (source: ComScore). This means there is a massive opportunity for social video to grow exponentially in the region. And Asians are avid social video consumers. Average share rates for branded videos across the world are 1.31%, but across Asia it’s 2.44% (Source: Unruly).”

Unruly’s key products across the full range of mobile, tablet and other second screen devices include:

  • Unruly ShareRank™: Unruly ShareRank™ is a ground-breaking product, developed in collaboration with research institutions and leading academics to meet the seemingly impossible desire to predict a ‘viral’ hit. The algorithm is now being trained specifically for  South-East Asian audiences to measure and predict consumers’ emotional responses to branded video content;
  • Unruly Activate™: Launched in 2007, Unruly Activate™ is the most powerful and established social video distribution and tracking technology platform in the industry. Built specifically for social video marketing and designed to activate the Open Web, it has delivered, tracked and audited 3.58 billion video views across 3,500 social video campaigns, reaching an audience of more than a billion connected consumers;
  • Unruly Analytics™: With 6 billion customizable data points tracking 2,500 brands and counting, our cloud-hosted social analytics dashboard Unruly Analytics helps advertisers identify trending content and see what’s worked for their competitors.

UNRULY, UNRULY VIRAL VIDEO CHART, UNRULY ACTIVATE, UNRULY SHARERANK, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.

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About Unruly

Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates.

Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly ShareRank, activate the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.

The Unruly Viral Video Chart has tracked 424 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.85 billion video views across 3,500+ social video campaigns for over 450 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas.

We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.

Founded in 2006, Unruly has 12 offices and employs over 140 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space.

The company has won over 18 awards, including 'Best Content Distribution Service' at the Braves Awards; 'Digital Innovator of the Year' at the Sunday Times Hiscox Tech Track 100; 'International Management Team of the Year' at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly is also a Tech City Future Fifty company.

To find out more, visit www.unrulymedia.com.

To find out more about Phil Townend, click here.

Press Contact

David Waterhouse, Head of Content, Unruly

Tel: 020 7199 5871/ 07967 663647

Email: david.waterhouse@unrulymedia.com

 

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Bloomberg TV: Advertisers Use Super Bowl as Campaign Spark

04.02.2014 by Eddie Tomalin

Sarah Wood, co-founder and chief operating officer at Unruly, examines how advertisers use the Super Bowl as part of their media strategy on Bloomberg Television’s “The Pulse.”


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Budweiser’s “Puppy Love” Ad Wins Super Bowl XLVIII

03.02.2014 by David Waterhouse
Cute Beer Commercial Not Only Attracts Most Online Shares But Also Generates Most TV Coverage Across World, Says New Research

Budweiser’s “Puppy Love” was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage.

The ad has so far generated 1.31 million shares, according to data supplied by Unruly’s Viral Video Chart, making it the sixth most shared Super Bowl ad of all time (so far).

It crowned an incredible Super Bowl for the Anheuser–Busch InBev brand, which has now overtaken Volkswagen as the most shared online Super Bowl brand of all time** after also grabbing second spot with its ad “A Heroes’ Welcome”. Bud Light’s prankvert “Ian Up For Whatever” finished fifth. Axe’s “Make Love Not War” and Jaguar’s “British Villains’ Rendez-Vous” finished third and fifth respectively.

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Super Bowl 2013 Ads Attract Twice As Many Shares As Previous Year

16.01.2014 by David Waterhouse
New Data From Marketing Tech Platform Unruly Also Shows 60% Of Most Successful Campaigns Launched Before Super Bowl Sunday

January 16, 2014 — Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year.

That’s according to new data* released today by marketing technology platform Unruly, which found the number of video shares has grown 30 times in the last three years.

The top 10 most shared ads from Super Bowl 2013 generated a total of 10.2 million shares across Facebook, Twitter and the blogosphere - an 89% increase from 2012 (5.4 million), and a substantial uplift from the 355,325 shares the top 10 commercials managed in 2010.

Other stats included in Unruly’s infographic, ‘Super Bowl: 10 Facts Every Brand Should Know’, are:

  • The most shares (3.3 million) from Super Bowl 2013 were recorded on Super Bowl Monday (February 4) - twice as many as the next biggest day, February 5 (1.6m shares) and nine times bigger than the number of shares recorded on Super Bowl Sunday;
  • The average length of the top 10 Super Bowl ads more than doubled (112%) from 2010-2013, from 42 seconds to 89 seconds;
  • The average share rate (the % of viewers who also shared the ads) of Super Bowl ads nearly doubled between 2012 and 2013. In 2012, it took 57 views to generate one share, in 2013, it took 31 views;
  • 3 of the top 10 most shared Super Bowl ads of all time are movie trailers - (Fast 5; Fast and Furious 6 and Star Trek Into Darkness);
  • 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday;
  • 7 of the top 20 most shared ads from Super Bowl 2013 were supported by teasers;
  • The most shared ad of all time is a Super Bowl ad - VW’s “The Force” (5.2 million shares). The second is Budweiser’s “9/11 Tribute” from 2002, which trends every September, while third is Budweiser 2013 ad, “Brotherhood”.

Unruly’s U.S president Richard Kosinski said: “The Super Bowl is no longer just about creating a compelling :30 TV spot that will be the talked about at the office on Monday morning. With more than 500,000 shares of branded video every 24 hours [source: Unruly Viral Video Chart], the Super Bowl offers advertisers a unique opportunity to efficiently extend the reach of their Super Bowl investment and generate excitement leading up to Super Bowl Sunday and beyond.

“However, a lot of brands need to raise their game if they want to come away with a winner by making content that created a powerful connection with its online audience. Budweiser did just that in 2013. ‘Brotherhood’ really touched a nerve among its audience, who made it the third most shared Super Bowl ad of all time within just five days.”

Unruly has also created a playbook, offering insight and tips on how brands can make their content more contagious - even with just over two weeks to go.

Kosinski added: “Our playbook and stats should be the first stop for any brand looking to make the most of the incredible opportunity the Super Bowl provides.

“It helps answer questions like when you should launch your ad online, how long you should make your ad, whether you should include a teaser campaign and what kind of content is most likely to be shared online.”

You can download Unruly’s Playbook by clicking here.

Unruly COO and co-founder Sarah Wood added: “It’s going to be a really exciting year. Super Bowl brands are keeping their cards close to their chest. Last year we saw a lot of advertisers releasing teasers ads to their Big Game spots in the days and weeks leading up to Super Bowl Sunday. This year we are seeing a lot fewer, so expect some big surprises on the day.”

*Methodology

Unruly’s 2014 Super Bowl Playbook and infographic ‘Super Bowl: 10 Facts Every Brand Should Know’ are based on data from the Unruly Viral Video Chart™ and Unruly Analytics™, which ranks videos by the number of shares they attract across Twitter, Facebook and the blogosphere as opposed to the number of views.

As such, it’s a true measure of a brand’s viral success, ranking branded content by the volume of active pass-on rather than the more passive metric of video consumption (views).

Stats were compiled on January 8, 2014.

UNRULY, UNRULY VIRAL VIDEO CHART, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.

###

About Unruly

Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates.

Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, activate the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.

The Unruly Viral Video Chart has tracked 424 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.85 billion video views across 3,500+ social video campaigns for over 450 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas.

We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.

Founded in 2006, Unruly has 12 offices and employs over 140 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space.

The company has won over 18 awards, including 'Best Content Distribution Service' at the Braves Awards; 'Digital Innovator of the Year' at the Sunday Times Hiscox Tech Track 100; 'International Management Team of the Year' at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly is also a Tech City Future Fifty company.

To find out more, visit www.unrulymedia.com.

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Samsung Is The Most Shared Social Video Brand Of 2013, Says Unruly

10.12.2013 by David Waterhouse
Pepsi Also Replaces Coke In Top 10 Brands Of The Year As Marketing Technology Platform Launches Inaugural Unruly Video Sharing Awards

LONDON, NEW YORK, PARIS, BERLIN, STOCKHOLM December 10, 2013 — Samsung is the most successful social video brand of 2013. The technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly — the award-winning platform for social video advertising.

Thanks to the global success of such campaigns as “S4: Sound & Shot”, Samsung attracted 7.3 million shares* - 2.3 million more than insurance company GEICO in second spot and a 201.20% increase from the previous year, when they finished eighth.

In third spot is Dove, the Unilever brand which attracted 4.52 million shares in 2013 (source: Unruly Viral Video Chart*) thanks to its record-breaking campaign “Real Beauty Sketches”, the most shared ad of the year and the most viewed online video ad campaign of all time.

 

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Tech City UK Names Unruly In Second Wave Of High Potential Growth-Stage Companies To Join Future Fifty Fast-Track

06.12.2013 by David Waterhouse

Disclosure: Original release distributed by the Future Fifty 

LONDON, Friday 6 December 2013: Tech City UK has named the second wave of 25 companies to join the Future Fifty programme which matches high potential growth-stage businesses with bespoke public and private sector support to fast-track their growth, create jobs and deliver significant economic impact to the UK.

Among the second instalment are innovative technology businesses transforming sectors ranging from ecommerce to medicine and media, including household brands such as PhotoBox, Matches Fashion and Chemist Direct. Following another round of judging by a 17-strong independent advisory panel they now join the initial 25 companies on to the programme that were announced in October.

The announcement coincides with the publication of a new report which highlights the rapid growth of Tech City from a local initiative created three years ago to establishing itself as the digital capital of Europe[1]. Independently produced figures from the report highlight how London tech companies are contributing to economic growth, inward investment and high value jobs across the country.

The Future Fifty are leading a movement that is seeing increasing numbers of technology scale-ups primed to take advantage of recent innovations such as the High Growth Segment and the scrapping of stamp duty on AIM shares, making UK listings more attractive for growing tech businesses.

Joanna Shields, CEO of Tech City UK and Ambassador for Digital Industries said: “UK Government policies and programmes have already resulted in a record number of new technology companies being started. The companies on the Future Fifty programme prove that we have moved beyond a few digital start-ups to nurturing world-class high growth businesses across many sectors – all of which have one thing in common: they are digital at their core and they are powering ahead to generate long term sustainable growth and jobs in the UK.

“With this tremendous package of support from the public and private sector built around their individual needs, the programme aims to help them continue to scale rapidly and lay the foundations for their next major liquidity event.”

Xavier Rolet, Chief Executive of London Stock Exchange Group said: “I am delighted to support Tech City UK’s third anniversary today. The UK can proudly boast a number of innovative, high-growth companies that are helping to drive the economy forward, and the latest round of companies in Tech City UK’s Future Fifty are testament to this. Initiatives championed by LSEG, such as the inclusion of AIM shares in ISAs, are helping simplify access to capital markets, so that Future Fifty companies and others can continue to grow and provide jobs.”

The second group of high-growth companies to successfully join the Future Fifty programme are:

1.       ACHICA, a leading online members-only store for luxury lifestyle products at discounted prices.

2.       ao.com, the UK's leading online retailer of major domestic appliances.

3.       Chemist Direct, the UK's leading online healthcare business providing a wide range of health and beauty products and services.

4.       Datasift, the leading global social data platform enabling companies to aggregate, filter and extract valuable insights from multiple social media and other online sources which on Tuesday announced a $42m investment round led by Insight Venture Partners.

5.       eCommera, a leading provider of big data and commerce platforms enabling retailers to manage and optimise their multi-channel commerce activities.

6.       eToro, the global social investment network enabling users to see, follow and automatically copy the investments of other users in the network.

7.       Funding Circle, the world’s leading online marketplace directly connecting investors looking to lend to small businesses.

8.       Global Personals, a leading digital online gaming and dating company, including brands such as JustSingles.com, WhiteLabelDating.com and SmoochBingo.co.uk.

9.       Graze, revolutionising the healthy snacking industry by leveraging its online platform and proprietary technology.

10.   Masternaut, a leading provider of SaaS based vehicle tracking and workforce management solutions.

11.   MATCHESFASHION.COM, the unique omni-channel luxury fashion retailer servicing the global market with over 400 of the best international labels across womenswear and menswear.

12.   MedicAnimal, an online retailer of food, medicines and accessories for animals.

13.   MODE, an innovative finance company using technology to enable instant nano credits for pre-paid mobile users in emerging markets.

14.   MOO.COM, a leading provider of online platform and tools for businesses wanting to create high quality print products.

15.   MyOptique, a leading online retailer for prescription glasses (Glasses Direct), sunglasses (SunglassesShop) and contact lenses (LensOn), revolutionising Europe's £20bn optical industry.

16.   Naked Wines, a customer-funded wine business which invests in independent winemakers from around the world, in return for exclusive wines at wholesale prices - which it passes back to its customers.

17.   Nomad Digital, the leading global provider of wireless solutions to the transportation sector.

18.   Notonthehighstreet.com, an online marketplace bringing together 4,000 creative small businesses offering more than 100,000 unique, original products to customers globally.

19.   PhotoBox, Europe’s leading digital consumer service for personalised products and gifts through its PhotoBox, Moonpig.com, StickyGram and PaperShaker brands.

20.   SecretSales.com, the UK's most loved discounted designer brands online retailer.

21.   Shazam, the world's leading media engagement company enabling over 400 million users in over 200 countries to discover, explore, buy, and share music, TV shows and branded content.

22.   Small World Financial Services, Europe's largest and most trusted payments services provider offering a secure, fast and inexpensive way to send and receive money across the globe.

23.   SwiftKey, provider of award-winning keyboard app powering multiple smartphone and tablets through its world-class language prediction technology

24.   Unruly, a leading marketing technology platform which works with top global brands and their agencies, transforming branded videos into viral hits.

25.   WorldStores, the UK's leading online home and garden retailer.

Sarah Wood, COO and co-founder of Unruly, said: “Having hosted the launch of the Future Fifty programme at Unruly HQ earlier on in the year, we're absolutely delighted to be included in the Future Fifty. The range of available support is breath taking - from communications and brand building through corporate finance and visa support. It's a great initiative for rapidly-growing companies within the Tech City community and the perfect platform to help us continue our expansion into key territories.”

Holly Tucker MBE, Co-founder and CEO of notonthehighstreet.com said:  "We're delighted notonthehighstreet.com has been selected as one of the Future Fifty by Tech City UK. The business has seen phenomenal growth since its launch in 2006, doubling turnover year after year, and we look forward to maximising the future growth opportunities presented by being part of the Future Fifty programme."

Kevin Cornils, CEO of MyOptique said: "We are very honoured to be included among this list of amazing companies in the Future Fifty. It’s also very exciting to see the Government, through its support of Tech City UK and technology businesses like ours, pitch in to help us grow so that we can better serve our customers and continue to create jobs here in the UK. This kind of support is going to be invaluable as the MyOptique Group look to revolutionise the optical retail market."

The Future Fifty programme was launched in April to accelerate the success of high-growth tech businesses. It connects the dots on all the government has to offer. The UK government has some of the best and far-reaching support for entrepreneurs in the world; the programme provides a single point of contact across Government as well as range of private sector delivery partners, matching companies with publicly funded schemes and incentives relevant to their stage of growth and specific needs.

The first 25 companies to join the programme were announced in October. Of these, five have just returned from the Prime Minister’s trade mission to China.

For the full line up of Future Fifty companies visit www.FutureFifty.com.

For further information and to receive a copy of the Tech City report, contact the Tech City UK press team: 020 7367 6001 / pressoffice@techcityuk.com

Note to Editors:

About Tech City UK

Tech City UK supports the existing tech cluster in London by helping the businesses based there to scale and grow, bringing international companies and investors to Tech City and supporting companies based in London to expand overseas. We support entrepreneurs with practical advice and guidance on everything from location to contacts, talent development and mentoring.  We also help companies make international connections, with tailored advice and guidance on exports and through the links we have with UK Trade & Investment (and their 94 consulates and offices around the globe). The organisation also represents the views of the business and tech community to Government, feeding in to and helping shape national policy that promotes enterprise and growth.www.techcityuk.com

About the Future Fifty

The Future Fifty was launched in April by the Chancellor George Osborne and Joanna Shields, UK Ambassador for Digital Industries and CEO of Tech City UK. The programme connects high-growth companies with expertise and tailored support to enable them to scale rapidly and lay the foundations for their next major liquidity event. www.futurefifty.com


[1] Last year, compelling research into 50,000 startups from the Startup Genome and Telefónica Digital indicated that London is by far the largest startup ecosystem in Europe.

 

 

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Branded Video Sharing Almost 50 Times Higher In 2013 Than In 2006

04.12.2013 by David Waterhouse
Interactive infographic ‘The Unruly Viral Spiral’ shows the explosion in shares and changing social video advertising trends

December 4, 2013 — The sharing of video ads has increased almost 50x over the last eight years. That’s according to marketing technology platform Unruly, which today launches an interactive infographic that visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers are using social video to amplify their brand.

‘The Unruly Viral Spiral’ charts the 3 most shared ads across the social web from every year since 2006 and also tracks their number of all-time shares since launch. Ads from brands such as Pepsi, Volkswagen and Nike all feature.

According to the data, the top 3 ads in 2013 – Dove’s “Real Beauty Sketches”, GEICO’s “Hump Day” and Evian’s “Baby&Me” – have so far attracted 11.6 million shares - 47.5 times more than the top 3 ads managed in 2006 (244,395 shares combined).

Other key video sharing stats* include:

  • During 2006, the 3rd biggest ad of the year was Dove “Evolution”, which achieved 60,954 shares during the year of its launch, compared to 4.24m for "Real Beauty Sketches";
  • Sharing of the top 3 branded videos has grown seven-fold from 2010 - the year of the game-changing Old Spice ad - to 2013 (11.6m vs. 1.6m, +613.8%);
  • 40% (8/20) of the top 20 ads of all-time were released in 2013;
  • The top 10 ads in 2013 generated 28.8 million shares between  them - a year-on-year increase of 52.1% from 2012* (19 million) - a signal that consumers’ video consumption habits are continuing to evolve rapidly;
  • The Unruly Viral Video Chart is now tracking 500,000 shares of branded content every 24 hours;
  • The most shared ad of all time is still Volkswagen’s 2011 Super Bowl ad, “The Force”; in second place second is TNT Benelux’s 2012 hit “Dramatic Surprise”, while Dove’s 2013 ad “Real Beauty Sketches” is third;
  • The brand that has racked up the most shares since 2006 is DC Shoes, thanks to its hugely successful Gymkhana series, with 10.73million shares** across four videos. Volkswagen is second with 7.76million shares, while Evian is third with 6.45million shares;
  • FMCG/CPG is the most shared product category, making up 23% of the most shared ads of all time**. In second place is Entertainment, with 18% of shares;
  • The average length of the top 3 videos has increased from 35 seconds in 2006 to one minute 36 seconds in 2013 – an increase of 177.88%.

Unruly COO and co-founder Sarah Wood said: “We’ve been tracking the most shared videos at Unruly – UGC and branded – since we launched the Unruly Viral Video Chart back in 2006. Over that time, we’ve seen an explosion in both the number of videos brands are making and the volume of videos people are sharing.

“From a marketing perspective, why are shares more meaningful than views? Because shares are a global currency and a gold standard in the social economy; a share is a genuine measure of deep engagement, an act of advocacy and a driver of significant earned media.

“Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. What we choose to share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.”

Wood added: “As well as demonstrating the exponential growth of the medium, The Unruly Viral Spiral aims to provide a micro history of the medium and a ‘greatest hits’ for people to enjoy and share.”

In the spirit of 2013 - the year of so-called ‘prankvertising’ – The Viral Spiral also stakes its claim as the Internet’s first ‘infoprank’ – an infographic with surprises along the way.

To view The Unruly Viral Spiral or to embed the infographic on your website, click here.

Methodology

The Unruly Viral Spiral has been compiled using third party Facebook and Twitter APIs and Unruly's proprietary blog-scanning technology to track real-time sharing of the most popular branded videos each year, from 2006-2013.

The most shared branded videos were ranked at the end of the year of their release, with the exception of 2013, when the data will stop tracking shares at midnight GMT on December 31, 2013. Shares continue to be counted in subsequent years across all the videos included in The Unruly Viral Spiral, and can be seen in the ‘All-Time Shares’ filter.

Some videos have a longer lifespan than others; this means that videos from previous years may no longer be the most shared videos from the year of their release.

Data sources: Unruly Analytics™ and the Unruly Viral Video Chart™.

* Data as of November 18, 2013. Does not include Invisible Children’s “Kony2012” because the video is a documentary

** Based on the top 100 most shared ads of all time on November 18, 2013 - source: Unruly Viral Video Chart.

 

Unruly Viral Sharing Awards

Join Unruly for the inaugural Unruly Video Sharing Awards – the #VSAs - a live Twitter event taking place on 10 December at 11am EST/8 am PST. Powered by the Unruly
Viral Video Chart, these data-driven awards will honor the most shared videos and brands of 2013.  

To view the finalists, click here.

UNRULY, UNRULY VIRAL VIDEO CHART, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.

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About Unruly

Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates.

Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience across the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 2.7 million customizable data points.

The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.

Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including 'Best Content Distribution Service' at the Braves Awards; 'Digital Innovator of the Year' at the Sunday Times Hiscox Tech Track 100; 'International Management Team of the Year' at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA.

To find out more visit www.unrulymedia.com.

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London Stock Exchange Names Unruly In '1000 Companies To Inspire Britain'

29.11.2013 by Eddie Tomalin
Disclosure: This release appeared on the London Stock Exchange website on November 29, 2013
  • Landmark research identifies some of the fastest-growing and most dynamic small and medium sized businesses (SMEs) in the UK
  • Unique focus on broad metrics beyond short-term revenue and profit growth
  • Launch event held with CEOs from around Britain at London Stock Exchange

London Stock Exchange is delighted to announce it has today launched a landmark research report ‘1000 Companies to Inspire Britain’.

The report is a celebration of some of the fastest-growing and most dynamic small and medium sized enterprises (SMEs) in the UK. As well as identifying 1,000 companies, the publication examines in detail the opportunities and challenges facing SMEs and looks at the sectors and trends that will shape the future of the UK economy.

The research paints a vibrant picture of the British economy, as well as dispelling certain myths: manufacturing, for example, accounts for almost a fifth of the companies within the index. The UK’s technology is in very good health, with 105 tech businesses making the list of 1,000. Over 100 sectors in total are represented; from architecture and automotive, to venture capital and wine, with companies from across every region of the UK.

Greater London accounts for 267 companies out of the 1,000, with the remainder spread evenly across the country. South East England and North West England are separated by just 18 companies with a number of regional hubs being highlighted in the report.

Xavier Rolet, Chief Executive, London Stock Exchange Group said: “The UK has some of the most inspiring growth businesses in the world. Our report showcases some of these fast-growing and dynamic companies; the type of companies we believe will help fuel the long-term growth of the UK economy. Working with the Government and the wider financial community, we need to foster an ecosystem that promotes the right type of funding for businesses at each stage of their journey, so that together, we can drive our own prosperity.”

The report was compiled and audited by Growth Intelligence, a UK software company specialising in monitoring the real-time data footprint of UK companies. To be considered for inclusion in the report, companies had to meet a range of criteria. These included being UK based, having a turnover of between £6-250 million in the last 12 months and a minimum of three years in operation. Companies had to demonstrate not only a positive growth in revenue over the last four years, but also an increase in employee numbers, workspace, contract wins or patent filings.

Household names that made the 1,000 companies include:

• Mulberry 
• Aardman Animations
• Jack Wills
• Addison Lee
• Hunter Boots
• Cath Kidston
• Naked Wines
• Mind Candy (producers of Moshi Monsters)
• Moonpig
• Metro Bank
• Boohoo.com
• Brewdog

A full searchable database of all of the companies can be found online at www.1000companies.com

The report in numbers:

Regional
• 267 companies from Greater London 
• 110 companies from the North West
• 128 companies from the South East
• 85 companies from Yorkshire & The Humber
• 64 Scottish companies included

Sector
• Over 100 sectors represented
• Manufacturing accounts for nearly one fifth of the list (193)
• 26 Construction and Real Estate companies from North West England
• 33 West Midlands companies in the Engineering Defence & Aerospace sector
• 12 arts and fashion companies from Greater London

The report was supported by Capita Asset Services, Cenkos Securities, HSBC, Octopus Investments, and Workspace.

Dan Howlett, Head of Corporate Banking UK, HSBC:
"We are proud to be sponsoring this timely new research from London Stock Exchange, which highlights the key role of our most enterprising and fastest-expanding MME's. The research showcases the talent and innovation of the too often 'forgotten army' who are leading the economic revival and inspiring the next generation of business entrepreneurs."

Jim Durkin, Chief Executive Officer, Cenkos Securities plc:
 “Small and mid-sized companies are vitally important to the UK economy. SMEs account for over half of UK private sector employment and turnover. Aggregate bank lending figures mask the turbulence that companies have felt and the more fundamental truth that equity finance is often the most appropriate structure to finance growth. It is permanent capital that takes a long view.”

Justin Cooper, Chief Executive of Shareholder solutions, Capita Asset Services: 
“When we heard about the ‘1000 Companies To Inspire Britain’ project we were immediately keen to get involved as much of our work is supporting small and medium sized businesses as they grow. A sure sign that the British economy is recovering can be seen in the number of new IPOs particularly on AIM, highlighting both the success of these companies and investors’ renewed confidence in them.”

Jamie Hopkins, Chief Executive Officer of Workspace Group:
“The report’s conclusions, combined with our own first-hand knowledge, suggest that it is time to identify and celebrate a grouping of new and growing companies (or NGCs) that share the same characteristics and energy and are pulling away from the broad SME pack.

These companies and their dynamic leaders are having a significant impact on the UK’s employment creation and economic growth.  By shining a light on them we hope to provide stimulation for policymakers to bring a specific focus to bear on these high growth companies.”

Guy Myles, Co-founder and Managing Director of Octopus Investments: 
“Entrepreneurs and their talent for innovation are at the heart of our economic prosperity. So not only should we feel inspired by the companies featured in this report, but we should also celebrate the many thousands of fledgling businesses playing a critical role in driving growth in their communities and the broader UK economy.

“The UK is currently experiencing a surge in entrepreneurship and it’s vital that we do everything we can to support the next generation of businesses and foster a thriving enterprise ecosystem. At Octopus we believe that giving retail investors a way to share in the growth potential of smaller companies is an important part of achieving this, and it enables us to play a meaningful role in financing and championing UK smaller companies.”

 

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