News

Entries in uk (48)

Friday
Dec312010

REUTERS: It's Complicated

Cultural commentators discuss whether the real-world impact of online sharing might be the most meaningful technology issue as we enter 2011.

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Wednesday
Nov172010

CAMPAIGN: Victorian Taste-tester Tackles Fentimans Soft Drinks

Fentimans, the botanical soft-drinks brand, is launching its first online campaign, created by independent creative agency, Sell! Sell!

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Friday
Oct222010

BRAND REPUBLIC: First Direct Launches Spoof Viral Films

First Direct has launched a series of viral videos depicting First Direct Buddies, a team of specially-trained employees who are on call to help out customers in need of assistance, whatever their needs.

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Wednesday
Jun092010

CONTAGIOUS MAGAZINE: Most Contagious Viral Chart

We've secretly been working away with London-based Unruly Media over the last couple of months to create the Most Contagious Viral Chart, a place to go check out all the best branded videos working their way round the Facebook walls and Twitter streams beneath your very noses.

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Wednesday
Apr282010

REUTERS: The YouTube Battle for Number 10

Britain is renowned for its innovative advertising campaigns, but attempts by UK political parties to replicate digital strategies which were so successful during Barack Obama's presidential campaign have largely failed to ignite enthusiasm.

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Monday
Mar222010

NMA: Stella Artois Launches Cannes Film Festival Social Media Campaign

Stella Artois has launched a social media campaign to promote its sponsorship of the 2010 Cannes Film Festival.

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Monday
Feb222010

THE GUARDIAN: Old Rules Don't Apply

Far from being just another version of TV, online video advertising is a whole new ball game, and campaigns have just one aim in mind – to create active consumer engagement. The race is on for the best ideas

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Thursday
Feb042010

BRAND-E.BIZ: Getting the Viral to do the Job

Viral veracity. Recently, we took a look at some of the branded virals that had appeared on the ad landscape in 2009, including those that really shook up the sector.

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Friday
Jan292010

WIRED UK: London's Silicon Roundabout

Keep your Silicon Valley -- this is London's Silicon Roundabout. Named and first mapped out in July 2008 by Matt Biddulph (then CTO of Dopplr, now at Nokia), it comprised 15 startups.

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Monday
Nov162009

BRAND REPUBLIC: Evian Roller Babies Make Guinness Book of Records 

Evian's 'Roller-skating Babies' viral ad, created by BETC Euro RSCG, has been recognised by the Guinness Book of Records as the most viewed online advertisement to date.

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