PRESS RELEASE: Unruly And Mashable Partner In Global Ads Chart

Global social video platform, Unruly Media, today announces they are partnering with Mashable to compile and distribute a global ads chart.

The ‘Mashable Global Ads Chart’ , hosted on ViralVideoChart.com, ranks branded content based on the number of times a video has been shared on Facebook, Twitter and the blogosphere.

It means readers of Mashable.com - the top source for news in social and digital media, technology and web culture - can regularly catch up with the hottest branded videos online.

The chart breaks down the number of shares by platform, which means brands and agencies can see exactly where on the social web their content is gaining traction.

Unruly Media's COO Sarah Wood said: "Mashable is right at the forefront of the social and digital community and the ‘Mashable Global Ads Chart’ recognises in real time the very best in branded social videos. Because the ads are ranked by shares rather than views, the chart delivers genuine insight into which videos are taking the social web by storm.

"The Viral Video Chart tracks up to 18 million video shares every day. Over the last 12 months we have seen a 130% increase in the sharing of branded video content [source: Viral Video Chart], which shows how brands are harnessing the emotional power of video to build long-term relationships with consumers.

"With the explosion in video sharing it’s more important than ever before for brands to track the success of their content on the social web."

For more information, contact David Waterhouse on marketing@unrulymedia.com or call 020 7199 5871.