IAB: 12 Content Triggers That Will Make Your Branded Video A Hit On The Social Web

Online video sharing has exploded.

Fuelled by the rise of Twitter and Facebook, video shares across the social web have grown exponentially. Back in September 2008, when Unruly launched theViral Video Chart, the number of shares across Facebook, Twitter and the blogosphere stood at 27,183.

However, by September 2011, that figure had risen sharply to 3,502,849,134.

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