PR NEWSWIRE: Unruly Media to Catalyse Viral Advertising in France

LONDON, March 25 /PRNewswire/ -- Unruly Media, the UK's leading exponent of viral video marketing, announced today the opening of Unruly France, to be based in Paris and headed up by newly-appointed French MD, Dorota Smaggia.

Unruly Media are no strangers to French campaigns and were instrumental in seeding the spectacularly successful Evian Roller Babies campaign, created by BETC EuroRSCG, Paris. This campaign entered the record books as the most viewed online advertisement ever, and was a globally feted viral campaign in 2009.

Scott Button, CEO of Unruly Media, believes that viral advertising is poised for exponential growth in France this year: "So much strong work came out of France in 2009 and the social media landscape is so vibrant that France was the obvious next market for us. With 4 years' campaign data behind us and strong relationships in the French blogosphere, we expect to catalyse the French viral advertising market in 2010."

Dorota Smaggia, newly-appointed French MD, also believes that this is the perfect time for Unruly to be offering social advertising services to a French market. "Recent metrics reveal that online video consumption surged 141% in France over 2009. There's a huge opportunity for brands wanting to create video content and engage consumers in meaningful conversations."

Unruly Media is launching its French Operations with global campaigns for Europe's largest brewer, Heineken, telecoms thought leader, Orange Vallee, and specialist mobile provider, Webtel.mobi.

About Unruly Media: Unruly Media has bought, earned, and audited over a billion user-intended views across more than six hundred video campaigns since 2006. Our international team of strategists can execute viral seeding, digital outreach, social video advertising, conversational marketing, buzz monitoring and social media analysis across 41 countries in Europe, North America and Asia.

About Dorota Smaggia: Dorota Smaggia has 20+ years experience in content distribution via traditional and new media channels, worldwide. She has worked at Skyrock and DMX exploring new activity sectors ahead of time: pay TV and music channels, cable TV, mobile and online content.

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