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December 4, 2013 — The sharing of video ads has increased almost 50x over the last eight years. That’s according to marketing technology platform Unruly, which today launches an interactive infographic that visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers are using social video to amplify their brand.
‘The Unruly Viral Spiral’ charts the 3 most shared ads across the social web from every year since 2006 and also tracks their number of all-time shares since launch. Ads from brands such as Pepsi, Volkswagen and Nike all feature.
According to the data, the top 3 ads in 2013 – Dove’s “Real Beauty Sketches”, GEICO’s “Hump Day” and Evian’s “Baby&Me” – have so far attracted 11.6 million shares - 47.5 times more than the top 3 ads managed in 2006 (244,395 shares combined).
Other key video sharing stats* include:
Unruly COO and co-founder Sarah Wood said: “We’ve been tracking the most shared videos at Unruly – UGC and branded – since we launched the Unruly Viral Video Chart back in 2006. Over that time, we’ve seen an explosion in both the number of videos brands are making and the volume of videos people are sharing.
“From a marketing perspective, why are shares more meaningful than views? Because shares are a global currency and a gold standard in the social economy; a share is a genuine measure of deep engagement, an act of advocacy and a driver of significant earned media.
“Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. What we choose to share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.”
Wood added: “As well as demonstrating the exponential growth of the medium, The Unruly Viral Spiral aims to provide a micro history of the medium and a ‘greatest hits’ for people to enjoy and share.”
In the spirit of 2013 - the year of so-called ‘prankvertising’ – The Viral Spiral also stakes its claim as the Internet’s first ‘infoprank’ – an infographic with surprises along the way.
To view The Unruly Viral Spiral or to embed the infographic on your website, click here.
The Unruly Viral Spiral has been compiled using third party Facebook and Twitter APIs and Unruly's proprietary blog-scanning technology to track real-time sharing of the most popular branded videos each year, from 2006-2013.
The most shared branded videos were ranked at the end of the year of their release, with the exception of 2013, when the data will stop tracking shares at midnight GMT on December 31, 2013. Shares continue to be counted in subsequent years across all the videos included in The Unruly Viral Spiral, and can be seen in the ‘All-Time Shares’ filter.
Some videos have a longer lifespan than others; this means that videos from previous years may no longer be the most shared videos from the year of their release.
Data sources: Unruly Analytics™ and the Unruly Viral Video Chart™.
* Data as of November 18, 2013. Does not include Invisible Children’s “Kony2012” because the video is a documentary
** Based on the top 100 most shared ads of all time on November 18, 2013 - source: Unruly Viral Video Chart.
Unruly Viral Sharing Awards
Join Unruly for the inaugural Unruly Video Sharing Awards – the #VSAs - a live Twitter event taking place on 10 December at 11am EST/8 am PST. Powered by the UnrulyViral Video Chart, these data-driven awards will honor the most shared videos and brands of 2013.
To view the finalists, click here.
UNRULY, UNRULY VIRAL VIDEO CHART, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.
Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates.
Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience across the Open Web with Unruly Activate and prove social ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including 'Best Content Distribution Service' at the Braves Awards; 'Digital Innovator of the Year' at the Sunday Times Hiscox Tech Track 100; 'International Management Team of the Year' at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA.
To find out more visit www.unrulymedia.com.
London Stock Exchange is delighted to announce it has today launched a landmark research report ‘1000 Companies to Inspire Britain’.
The report is a celebration of some of the fastest-growing and most dynamic small and medium sized enterprises (SMEs) in the UK. As well as identifying 1,000 companies, the publication examines in detail the opportunities and challenges facing SMEs and looks at the sectors and trends that will shape the future of the UK economy.
The research paints a vibrant picture of the British economy, as well as dispelling certain myths: manufacturing, for example, accounts for almost a fifth of the companies within the index. The UK’s technology is in very good health, with 105 tech businesses making the list of 1,000. Over 100 sectors in total are represented; from architecture and automotive, to venture capital and wine, with companies from across every region of the UK.
Greater London accounts for 267 companies out of the 1,000, with the remainder spread evenly across the country. South East England and North West England are separated by just 18 companies with a number of regional hubs being highlighted in the report.
Xavier Rolet, Chief Executive, London Stock Exchange Group said: “The UK has some of the most inspiring growth businesses in the world. Our report showcases some of these fast-growing and dynamic companies; the type of companies we believe will help fuel the long-term growth of the UK economy. Working with the Government and the wider financial community, we need to foster an ecosystem that promotes the right type of funding for businesses at each stage of their journey, so that together, we can drive our own prosperity.”
The report was compiled and audited by Growth Intelligence, a UK software company specialising in monitoring the real-time data footprint of UK companies. To be considered for inclusion in the report, companies had to meet a range of criteria. These included being UK based, having a turnover of between £6-250 million in the last 12 months and a minimum of three years in operation. Companies had to demonstrate not only a positive growth in revenue over the last four years, but also an increase in employee numbers, workspace, contract wins or patent filings.
Household names that made the 1,000 companies include:
• Mulberry • Aardman Animations• Jack Wills• Addison Lee• Hunter Boots• Cath Kidston• Naked Wines• Mind Candy (producers of Moshi Monsters)• Moonpig• Metro Bank• Boohoo.com• Brewdog
A full searchable database of all of the companies can be found online at www.1000companies.com
The report in numbers:
Regional• 267 companies from Greater London • 110 companies from the North West• 128 companies from the South East• 85 companies from Yorkshire & The Humber• 64 Scottish companies included
Sector• Over 100 sectors represented• Manufacturing accounts for nearly one fifth of the list (193)• 26 Construction and Real Estate companies from North West England• 33 West Midlands companies in the Engineering Defence & Aerospace sector• 12 arts and fashion companies from Greater London
The report was supported by Capita Asset Services, Cenkos Securities, HSBC, Octopus Investments, and Workspace.
Dan Howlett, Head of Corporate Banking UK, HSBC:"We are proud to be sponsoring this timely new research from London Stock Exchange, which highlights the key role of our most enterprising and fastest-expanding MME's. The research showcases the talent and innovation of the too often 'forgotten army' who are leading the economic revival and inspiring the next generation of business entrepreneurs."
Jim Durkin, Chief Executive Officer, Cenkos Securities plc: “Small and mid-sized companies are vitally important to the UK economy. SMEs account for over half of UK private sector employment and turnover. Aggregate bank lending figures mask the turbulence that companies have felt and the more fundamental truth that equity finance is often the most appropriate structure to finance growth. It is permanent capital that takes a long view.”
Justin Cooper, Chief Executive of Shareholder solutions, Capita Asset Services: “When we heard about the ‘1000 Companies To Inspire Britain’ project we were immediately keen to get involved as much of our work is supporting small and medium sized businesses as they grow. A sure sign that the British economy is recovering can be seen in the number of new IPOs particularly on AIM, highlighting both the success of these companies and investors’ renewed confidence in them.”
Jamie Hopkins, Chief Executive Officer of Workspace Group:“The report’s conclusions, combined with our own first-hand knowledge, suggest that it is time to identify and celebrate a grouping of new and growing companies (or NGCs) that share the same characteristics and energy and are pulling away from the broad SME pack.
These companies and their dynamic leaders are having a significant impact on the UK’s employment creation and economic growth. By shining a light on them we hope to provide stimulation for policymakers to bring a specific focus to bear on these high growth companies.”
Guy Myles, Co-founder and Managing Director of Octopus Investments: “Entrepreneurs and their talent for innovation are at the heart of our economic prosperity. So not only should we feel inspired by the companies featured in this report, but we should also celebrate the many thousands of fledgling businesses playing a critical role in driving growth in their communities and the broader UK economy.
“The UK is currently experiencing a surge in entrepreneurship and it’s vital that we do everything we can to support the next generation of businesses and foster a thriving enterprise ecosystem. At Octopus we believe that giving retail investors a way to share in the growth potential of smaller companies is an important part of achieving this, and it enables us to play a meaningful role in financing and championing UK smaller companies.”
Disclosure: This release appeared on the IPA website on November 26, 2013
Unruly has taken the top accolade in the IPA’s Online Media Owner autumn 2013 Survey (25th November), with 82.4% of respondents agreeing that their overall experience of dealing with them is good.
Unruly Media are the only company to receive a score of above 80% in the ‘Grand Prix’ category in the Autumn Survey, and have gone up 7.8 percentage points and eight positions since their debut appearance in the spring 2013 survey. Exponential and Inskin Media came in second (79.2%) and third positions (78.9%). In this same category, AOL lead the online pure plays sector with a score of 78.7% and A & NY lead the cross over media sector with a score of 77.9%.
View the full survey here.
Other key findings:
• Yahoo and Microsoft are both showing very strong and broad levels of improvements in service levels. Yahoo is the most improved media owner in the ‘Grand Prix’ category, having increased their score by 17.5 percentage points, and Microsoft is a close second having increased their score by 16.5 percentage points.
• Microsoft has also improved by 10 percentage points or more across an additional 6 categories and leads 3 of these (communication of relevant new opportunities, agency/media owner partnership and constructive contact), while Yahoo has improved by 10 percentage points across an additional 5 categories.
• Say leads in 2 categories (understanding of own products and ease of contact) as do Exponential (Mid and post-campaign support) and Glam Media (innovative creative solutions and communication of direct contact with clients).
• In addition to the overall “Grand Prix” Unruly Media also leads the understanding of client strategies and objectives category.
• There are significant levels of improvement by the Crossover Media Owners covered by the survey, particularly Sky Digital Media who have made an improvement of 10 percentage points or more in relation to 6 categories.
• Telegraph.co.uk continues to lead the exploitation of cross-media opportunities category having scored top in this area for the seventh consecutive survey.
Says Nigel Gwilliam, IPA Consultant Head of Digital: “We are delighted with the importance online media owners place on this survey. Standards of service are rising, so survey performance is more and more competitive. As well as congratulating those performing best, we are particularly pleased with businesses that reacted to poorer historical results, achieving significant levels of improvement.”
The winners of the 2013 Media Owner Awards (MOA) were announced on Tuesday night (19th November 2013). From a shortlist of 58, 16 awards and 13 commendations were presented. Eight awards were submission-based and an additional eight awards were based on the results of the IPA’s Online Media Owner Survey (a combination of spring, autumn and year-on-year results). Full details: www.ipamoa.co.uk
The Survey is designed to highlight the levels of service media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a voice for the industry and raising the digital standard in general.
Research was carried out in September 2013, with digital planners, strategists and buyers in media agencies as well as digital specialists being invited to take part. 359 survey responses were received. Best overall service attributes are based on research carried out in September 2013, most improved is based on period-on-period change (comparing to the previous spring 2013 survey).
November 21, 2013 — A three-minute video from Dove that aims to show women they are more beautiful than they think is the most shared ad of 2013.
'Dove Beauty Sketches', created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart —an annual ranking of the year’s most socially-shared video ads of the year—released today by Unruly.
The ad, which was also distributed by Unruly, has attracted 4.24 million shares across Facebook, Twitter and the blogosphere since its launch in April, putting it just ahead of GEICO’s 'Hump Day' commercial (4.03 million) in second spot. It’s also the most viewed online video ad of all time, as reported by the Unruly Viral Video Chart, which has been tracking the most shared videos on the web since 2006.
Other ads to appear in the top 20 include Evian’s 'Baby&Me', the follow-up to its record-breaking 2009 hit 'Roller Babies', Kmart’s 'Ship My Pants' commercial and a prank played on coffee shop drinkers to promote the remake of 70s horror classic Carrie.
“Shares are the currency of social success and for leading brand marketers discovering how to create and distribute highly shareable content repeatedly and at scale is now at the top of their wish list,” said Richard Kosinski, US president, Unruly. “Marketers are challenging the value of a view and instead are focusing on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases. Dove Real Beauty Sketches is a great example, as the ad that not only elicits strong emotions from consumers, but also gives its viewers a strong reason to share it within their social networks.”
In second spot is a commercial by insurance firm GEICO, which celebrates the middle of the working week - 'Hump Day'. This ad has trended every Wednesday since its launch in May, which does not follow the normal ad sharing trends, in which a quarter of the total shares happen within the first three days of launch. About 67% of the 4.03 million shares it has attracted have occurred on a Wednesday.
“The top 20 list shows how brands, big and small, local and global, can make a big impact using social video across the web,” continued Kosinski. “With the right content and the right distribution strategy, advertisers have the ability to engage consumers at speed and scale.”
Over the last 12 months, one trend that has emerged is brands are now embracing the role of content creator. In 2013, brands did not have the large events to inspire content as they had in 2012, such as the Olympics, so they have created their own dramas, experimenting with a wide range of emotional triggers, including hilarity, shock and fear, all demonstrated in the top 20 ads.
To find out more about the social video trends of 2013, click here.
Unruly’s rankings are based on the number of shares across Twitter, Facebook and the blogosphere as opposed to the number of views. As such, it is a measure of the ad’s virality, ranking ads by the volume of active pass-on rather than the passive metric of video consumption. The top 20 does not include movie or TV trailers.
Data was collected from January 1, 2013 to November 18, 2013. Data points were collected using Unruly Analytics™ and the Unruly Viral Video Chart™.
UNRULY, UNRULY ANALYTICS, UNRULY VIRAL VIDEO CHART and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.
Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
To find out more, visit www.unrulymedia.com.
NEW YORK, LONDON, HAMBURG, PARIS, STOCKHOLM, 21. November 2013 – Ein dreiminütiges Video der Marke Dove, das Frauen zeigen soll, dass sie schöner sind als sie glauben, ist das am häufigsten geteilte Social Video in 2013.
„Dove Beauty Sketches“ wurde von der Agentur Ogilvy Mather für die Unilever Körperpflegemarke kreiert und führt weltweit die Liste der Top 20 Social Video Ads an. Die von Unruly veröffentlichte Übersicht listet jährlich die erfolgreichsten Video Ads des Social Webs auf.
Der Dove Spot, der mit Unterstützung von Unruly verbreitet wurde, konnte seit seinem
Launch im April insgesamt 4,24 Millionen Shares auf Facebook, Twitter und in der Bloggersphäre erreichen. Damit liegt er noch vor GEICOs „Hump Day“ Video, das mit 4,03.
Millionen Shares den zweiten Platz belegt. Dieses Video ist mittlerweile das meistgesehene Werbevideo im Web, das belegt das Unruly Viral Video Chart, welches seit 2006 Social Videos im Web trackt.
In die Top 20 schafften es auch Evians „Baby and me“, das damit an seinen großen Erfolg „Roller Babies“ aus 2009 anknüpfen kann, „Grand Theft Auto V“ und Volvo Trucks „The Epic Split“.
Ian Forrester, der für die Marktforschung bei Unruly verantwortlich ist, sagt: „Das Besondere an diesem Spot ist zu welchem Zeitpunkt Shares generiert werden. Normalerweise wird ein Viertel der Shares schon innerhalb der ersten drei Tage nach dem Launch erreicht.
GEICOs Hump Day Spot aber wird seit dem Launch im Mai jeden Mittwoch wieder geteilt. 67 Prozent der 4,03 Millionen Shares, die der Spot insgesamt erzielt hat, erfolgten an einem Mittwoch. Über die Assoziation des Videos mit einem Wochentag genießt das Video einen außergewöhnlich großen Erfolg.“
Martin Dräger ergänzt: „Die Top 20 zeigen, dass sowohl große als auch kleine Marken, auf lokaler wie auf internationaler Ebene eine unglaublich hohe Verbreitung im Social Web erzielen können. Wenn Inhalt und Verbreitungsstrategie stimmen, können Werbungtreibende viele User in sehr kurzer Zeit erreichen. In den letzten zwölf Monaten haben immer mehr Marken ihre Rolle als Inhalteanbieter gefunden. 2013 gab es allerdings nicht die guten Gelegenheiten, die sich 2012 beispielsweise mit den Olympischen Spielen geboten haben. Marken haben entdeckt, ihre eigenen Stories zu kreieren, die mit einer Vielzahl an unterschiedlichen emotionalen Reizen wie Heiterkeit, Schock und Angst experimentierten.“
Um mehr über die Social Video Trends 2013 zu erfahren klicken Sie bitte hier.
* Methodik: Rankings von Unruly basieren auf der Anzahl der Sharings auf Twitter, Facebook und in der Bloggersphäre, gegenübergestellt der Anzahl der Views. Der Maßstab zur Viralität eines Spots, wird definiert entsprechend dem Volumen der aktiven Weitergabe anstatt nur der passiven Metrik des Videokonsums. Die Top 20 beinhalten keine Film oder TV Trailer. Daten wurden im Zeitraum vom 1. Januar 2013 bis zum 18. November 2013 gesammelt. Die Datenpunkte wurden mithilfe von Unruly Analytics™ und dem Unruly Viral Video Chart™ gesammelt.
UNRULY, UNRULY SHARERANK, UNRULY ANALYTICS, die und verbundene Marken sind eingetragene Marken der Unruly Gruppe. Andere Marken sind das Eigentum der jeweiligen Besitzer.
Unruly ist die weltweit führende Plattform für Social Video Marketing und arbeitet mit Top-Marken und ihren Agenturen zusammen. Unruly prognostiziert die emotionale Wirkung von Videos und sorgt dafür, dass diese durch Paid, Owned und Earned Media gesehen, getrackt und geteilt werden. Das Unternehmen nutzt seine proprietäre Technologie und verwandelt Zielgruppen in ein involviertes Publikum und ein involviertes Publikum in Fürsprecher einer Marke. Die von Unruly angebotene End-to-End Lösung entschlüsselt den Code des Social Video Sharings. Marken können Shareability mit dem Unruly Social Video Lab vorhersagen, ihr Publikum über Unruly Activate beteiligen und mit Unruly Analytics, das in Echtzeit Vergleichszahlen aus 2,7 Millionen anpassbaren Datenpunkten zu Wettbewerbern liefern kann, ihren ROI für Social Video-Aktivitäten bestimmen. Das Unruly Viral Video Chart hat seit seinem Launch im Jahr 2006 über 329 Milliarden Video Views erfasst. Mit einem Publikum von über einer Milliarde Usern über alle Devices hinweg hat Unruly über 2,8 Milliarden Video Views zu 3.000+ Social Video-Kampagnen für mehr als 400 Marken erfolgreich ausgeliefert. Zu diesen Marken gehören unter anderem Coca-Cola, T-Mobile, Volkswagen, Microsoft, Warner Brothers und adidas. Unruly hat mit 60% der von Interbrand gelisteten Top 100 Best Global Brands zusammengearbeitet. Das Unternehmen wurde 2006 gegründet und beschäftigt mehr als 130 Mitarbeiter an 12 Standorten weltweit. Im Januar 2012 verkündete Unruly ein Series A-Investment in Höhe von 25 Mio. USD – das höchste Investment, das jemals in ein privates Unternehmen im Bereich Social Video getätigt wurde. Das Unternehmen hat mehr als 15 Preise gewonnen, darunter Best Content Distribution Service” bei den Braves Awards; “Digital Innovator of the Year” der Sunday Times Hiscox Tech Track 100 und den 14. Platz bei den Deloitte Technology Fast 500 EMEA 2012.
Für weitere Informationen besuchen Sie www.unrulymedia.de.
Martin Dräger, Geschäftsführer von Unruly Deutschland, erläutert den Erfolg eines Social Videos: „Markenverantwortliche hinterfragen den Wert eines Views immer öfter und versuchen mit neuen Inhalten und mit ausgeklügelten Auslieferungsstrategien, eine intensivere Auseinandersetzung der Zielgruppe mit ihrer Marke zu erreichen. Die Kampagnenziele verschieben sich vom einfachen View hin zum Share, zur Datenerfassung, zur Verbesserung des Markenimages oder hin zu Online Käufen.“
„Shares sind die Währung, die für den Erfolg im Sozialen Netz steht. Für Werbetreibende die damit erfolgreich sein wollen, ist es wichtig zu wissen, wie oft wiederholt Inhalte kreiert und verbreitet werden können, die eine möglichst große Wahrscheinlichkeit haben geteilt zu werden“, sagt Dräger weiter und fügt hinzu: „Der Erfolg des Videos Dove Real Beauty Sketches ist darauf zurückzuführen, dass das Video nicht nur starke Emotionen bei den Usern hervorruft, sondern auch der Wunsch geweckt wird, das Video mit ihrem sozialen Netzwerk zu teilen.“
Auf dem zweiten Platz liegt ein Spot einer US-amerikanischen Versicherungsgesellschaft, der die Mitte der Woche, den sogenannten „Höcker Tag“ (Hump Day) hochleben lässt.
October 15, 2013 – Online video viewers are almost three times more likely to click through to a brand’s website from their smartphone or tablet than their laptop or desktop computer.
That’s according to new data from marketing technology company Unruly, which found that video engagement rates on mobile devices have soared over the last 12 months.
Research from the global leaders in social video marketing found that the average click-through-rate on smartphones and tablets has more than tripled over the last year. The company also found mobile interaction rates have more than doubled over the same time period. Engagement rates on desktops also increased during the year, but not at the same rate as mobile.
Using data collected from the social video platform’s 3,000+ branded campaigns, the company measured performance of both mobile and desktop campaigns against a variety of metrics, including plays, CTRs, interaction rates and replay rates.
The key findings include:
With video consumption and engagement increasing rapidly across mobile devices, it’s not surprising that advertisers have followed consumers. According to the IAB’s Internet Advertising Revenue Report, advertising revenue in the US from digital video reached $1.3B in the first half of this year - a 24 percent increase from last year. The report, compiled by Price Waterhouse Cooper (PwC), also found mobile ad revenues jumped 145% to more than $3 billion in the first half of the year from the same period a year ago.
“Everyone knows that mobile video consumption is exploding. What we’re seeing in 2013 is an increase in brands requesting mobile-only social video campaigns, with short-form video formats which are native to mobile, such as Vine and Instagram, helping to drive this growth,” said Matt Cooke, co-founder and CTO at Unruly.
Unruly’s findings not only point to the outstanding performance of mobile, they are evidence of the success of video as an effective ad format. According to a recent report from MediaMind*, banner ad CTRs in 2012 averaged just 0.1%.
Cooke added: “Because it’s emotionally powerful and so easy to share, video is the most engaging format in the marketer’s tool box, with the potential to ignite and amplify conversations at speed and scale. In 2011, we were first to market with a social video product for mobile and we’ve found the format to be extremely effective, especially as we’ve built out the enriched functionality and calls to action in the mobile player.”
UNRULY, UNRULY SHARERANK, UNRULY VIRAL VIDEO CHART, UNRULY SOCIAL VIDEO LAB and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.
Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visit www.unrulymedia.com.
* DG MediaMind, (2013). Viewability: A New Lens for Engagement (Global Benchmark Report). Retrieved from http://www.mediamind.com/sites/default/files/2012_Global_Benchmarks_Report_DG.pdf
October 11, 2013 - Scott Button, CEO of video technology company Unruly, will be speaking at the NOAH Conference in London next month.
Button, who co-founded the company back in 2006, will talk about how Unruly has grown from Shoreditch start-up to global leader in social video marketing at the event held at Old Billingsgate Market on November 13-14.
His presentation is scheduled to begin at 5:55pm on November 13.
Since its launch in London in 2009, the NOAH Conference has become the preeminent European event for Internet entrepreneurs, executives and investors to share insight into the latest proven concepts, network with senior executives and establish lasting business relationships.
If you would like to join us for the event and see Scott Button on stage, please use the code ‘NOAH13-Unruly’ when registering for the event (tickets priced at £650 + VAT).
If you are a professional investor, banker, lawyer, member of the press or work for a PR or HR firm, please request your personal registration code by email to firstname.lastname@example.org and mention Unruly Media. About Unruly
Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media.
We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas.
We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.
About the NOAH ConferenceThe NOAH Conference is a specialised business-focused conference, presenting Europe's leading private and public Internet companies to over 2,000 c-level Internet executives from over 25 countries. The event has over 80 industry leaders debating the state of European Internet in keynotes, interviews, panels, company presentations and interactive audience Q&A. This year’s conference theme is: “How Big Can It Get”, which will aim to assess the potential size of certain market segments as well as specific company opportunities. Confirmed speakers this year include: Klaus Hommels, Oliver Samwer, Martin Enderle (Scout24), Oleg Tscheltzoff (Fotolia), Rolv Erik Ryssdal (Schibsted), Errol Damelin (Wonga), Jean-Baptiste Rudelle (Criteo), Carl Shepherd (homeaway), Stan Laurent (Photobox), Tobias Ragge (Hotel Reservation Systems), Uri Levine (Waze), Jens Begemann (Wooga), Rubin Ritter (Zalando).
London, 08 October 2013: The Weather Company International Inc. today announced the launch of its first high-quality, online video platform: Weather Films. Developed to appeal to today’s time-strapped audience, Weather Films are short episodes available to watch and share on smartphones, tablets, Web and the extensive Weather Channel suite of apps. The content offers illuminating stories led by inspiring eco-heroes, courageous environmentalists and brave survivors and raises awareness of key climate, conservation and human issues.
Each short film is beautifully produced in HD format, including stunning imagery, adventure, heroism and powerful storylines, all with weather at its core. The first series to premiere is ‘Brink’, in which six eco-heroes fight to save species and habitats before they become extinct. From the ice flows of Newfoundland where each year 300,000 baby seals are slaughtered to beautiful Baja, Mexico where sea turtles are illegally smuggled, the team of warriors involved are not afraid to take the fight for survival to the front lines.
Weather Films will continue with narratives covering a spectrum of stories, from explorers battling the planet’s most extreme weather conditions to inspiring athletes.
Patrick Vogt, president of The Weather Company International, said, “Science and great story-telling make up our core at The Weather Company. Combined with the fantastic industry growth trend of video and the evolution of consumer viewing behaviour, this has resulted in the creation of Weather Films. Weather Films is a prime example of rich content in a more engaging and immediate medium and a brilliant portrayal of our interaction with the forces of weather and the environment.”
The Weather Company has partnered with Telegraph Media Group (TMG) to play Weather Films on Telegraph TV.
Weather Films will also be distributed with video marketing platform Unruly and will soon be rolled out internationally, with a variety of local language sites to go live across the globe.
Brink is now available to watch at uk.weather.com/weather-films on web and via m.uk.weather.com/weather-films/mobile for mobile screens.
NEW YORK, RIO, LONDON — 26 September, 2013 — Video technology company Unruly has launched a new tool to help advertisers predict how many shares their videos are likely to attract within Brazil, before they are launched.
First launched in January 2013, Unruly ShareRank™ has been used by global brands to predict the viral potential of their video content repeatedly and at scale. In the run-up to next year’s World Cup, the leading global platform for social video marketing has now launched a new version trained specifically for Brazilian audiences.
Rio 2014 is a huge opportunity for brands hoping to make it big in Brazil, which was recently dubbed by The Wall Street Journal as the "social media capital of the universe". Average share rates for branded videos across the world are 1.31%, but in Brazil it’s 4.41%. Average video interaction rates in Brazil are also 14.58%, more than twice that of the global average (6.73%)*.
Advertisers using the predictive tool will gain insight into the psychological, social and creative triggers that affect the success of their video content and, more importantly, they’ll know the word-of-mouth potential of their video before they spend anything on media. The algorithm has already been trained for the UK and U.S. markets to meet high advertiser demand.
Unruly co-founder and COO, Sarah Wood, said: “What we have found using the algorithm is that the kind of video content that works in the UK or the US will not necessarily resonate as strongly among Brazilian audiences. For example, humor is a hugely important emotion in the UK and U.S., however, in Brazil it’s significantly less important, with viewers instead more likely to share a video that leaves them exhilarated.”
These findings are backed up by Dr Karen Nelson-Field, of the Ehrenberg-Bass Institute of Marketing Science, in her new book, ‘Viral Marketing: The Science of Sharing’. Nelson-Field, who collaborated with Unruly on the Unruly ShareRank algorithm, said: “For brands to make contagious content they need to focus less on creative appeal and more on emotional appeal. Exhilaration is one particular emotion that the vast majority of advertisers tend to ignore. However, videos that evoke feelings of exhilaration tend to be shared more than any other high arousal positive emotion.”
Wood added: “What we see in Brazil is an audience that has a real appetite not only for watching videos, but sharing videos. However, to make the most of this opportunity, it’s important that advertisers have a product that can help them adapt their content and distribution strategies across different markets and territories.”
Unruly ShareRank has been developed over the last two years at the Unruly Social Video Lab™ by Unruly’s team of statisticians, who have mapped 100+ variables into the algorithm to predict social video success. These include:
Unruly CTO and co-founder, Matt Cooke, added: “We are currently tracking over 50,000 shares of branded videos each day. We have mapped this data to viewer responses to train the Unruly ShareRank algorithm, which is the only product on the market to predict the shareability of a video based on seven years’ worth of video sharing data. Scrutinizing view numbers is not enough – in a digital world, brands need to understand why consumers are engaging with their content.”
With Nielsen finding that 92% of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase than a low recommendation”, Unruly ShareRank is a vital indicator of sales as well as word-of-mouth potential.
For more information about Unruly ShareRank, please visit: www.unrulymedia.com/unruly-sharerank, or email email@example.com.
Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics, where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. We’ve worked with 60% of Interbrand’s Top 100 Best Global Brand and our mission is to deliver the most awesome social video advertising campaigns on the planet.
David Waterhouse, Head of Content, UnrulyTel: 020 7199 5871/ 07967 663647Email: firstname.lastname@example.org