Case Studies


MTV: Chanelle Sex Tape

  • Over 1 million views in first 2 weeks
  • Average view time 47.1 seconds
  • 3.8% clickthrough rate
  • 35 paid placements / 1431 organic posts
  • Media coverage: The Sun, The Star, Heat, Metro...

Climate Group: Energy Wasting Day

  • Over 400,000 views in first month
  • Increased traffic to Together.com over 500%
  • Media coverage: Treehugger, Metro, Brand Republic...
  • On course to become one of the most successful environmental virals of all time

Pot Noodle: Tipping Pot

  • 1.9m views in first month, with over 50,000 YouTube views on first day
  • Exceeded the original Guiness film it spoofed with 190,000 views in the first week
  • Made the top 40 most viewed videos globally on YouTube
  • Media coverage: Sky News, The Telegraph, The Times, The Independent...

Durex: Sandwich


  • 100,000 views in first 7 days
  • 378,000 views on YouTube
  • Subtitled into French by user community

Disneyland, Paris: Hot Dog

  • View target exceeded within 3 days
  • 35,000 views per day peak
  • 81.3% views in target regions
  • 146 comments on News Of The World

Nike: Supersonic

  • 126 UK sites carried clip
  • View target exceeded within 7 days
  • 42,000 views per day peak
  • 84.0% UK views

MSN Live Messenger: Free Your Buddy

  • 194 European sites carried clip
  • View target exceeded within 3 days
  • 73,000 views per day peak
  • 366,740 views in first month

Virgin Trains: Sex Party

  • 452,000 views in first three weeks
  • National press coverage
  • Traction with UK green community

Bacardi: Bass Bins

  • 813,000 views in first two weeks
  • Great traction in UK music communities, incl. RoomThirteen, TheStoolPigeon
  • 90% of views in target regions