While the world’s athletes limber up for London 2012, the Olympic sponsors have already been going head-to-head in a race for social video gold.
The Olympic infographic - created by Unruly, the home of social video insight - follows the front-runners on their dash for online glory.
The interactive infographic tracks the number of shares each sponsor’s content receives acrossTwitter, Facebook and the blogosphere, using data from Unruly’s Viral Video Chart. The eight brands with the most shares will then race for gold.
The more shares a sponsor earns across all their online ads, the faster their runner will move along the track, taking them nearer to the finish line and closer to becoming an advertising champion.
However, if your brand doesn't appear on the podium right now, do not fear, Unruly's Social Video Lab has the winning formula to help your brand get on the track to social video success. The infographic will update twice a day until the closing ceremony on August 12.
Some strong contenders have already appeared, with early pacesetters P&G, BMW and Adidas getting quickly away from the starting blocks.
But as the build-up to the Olympics continues, we expect more content to be released by the official sponsors, making the race even more exciting.
Keep checking the infographic every day for the most up-to-date commentary on the race for Olympic advertising glory. Book a visit to Unruly's Social Video Lab to find the winning formula for your brand here.
Be sure to check out the Mediacom Official Olympic Sponsor Chart live on Unruly's Viral Video Chart here for all the latest social video sharing action.
Olympic Related Unruly Articles:
Brands Race For Gold In Unruly's Olympics Infographic
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Here Are 5 Golden Summer Olympics Moments To Get You More Excited For London 2012
London 2012: Advertisers Need To Think Outside The Box by Phil Townend
Olympics Chart: The Action Impacts The Ads
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