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Some things are just so bad, they're actually good. How else do you explain the mind-boggling popularity of shows like X-Factor, Made in Chelsea or WWE Wrestling?
Well, this back-to-school ad certainly falls into that category. Created to promote East Hills, a shopping centre in Missouri, it features dead-eyed vendors promoting their wares with all the enthusiasm and vigour of a wet chip.
Terrible singing, a toe-curlingly bad soundtrack, halfhearted acting and bad outfits - this is local advertising perfection.
Backpacks? Haircut? You betcha!
An American tries to understand the word 'relegation', the Manning brothers rap and Cheerios teaches us how to 'dad'. Yep, it's just another week in AdLand!
So which ads have caught fire on the web over the last seven days? Here are our five picks.
As every proficient texter knows, there’s a complex etiquette that goes into determining how many ‘x’s' one puts at the end of a message. One? A little cold. Three? A little keen. Two? Goldilocks territory. Let’s not even consider zero kisses.
Subtracting the social awkwardness from the texted ‘x’, AT&T’s latest texting-and-driving PSA proposes a new system for ensuring complete concentration. As pop star Demi Lovato (whose name sounds like a trendy new coffee drink) explains, texting ‘#X’ is intended to put the brakes on conversation during driving.
While I was initially confused why the hashtag was necessary, it does make it clear that the user is mindful of road safety and not just overly text-affectionate.
Vine is hotter than the sun right now. However, with a wave of short-form content engulfing the Open Web, it's not always easy to find the pearls in the ocean.
If you're looking for quality inspiration, though, look no further. Unruly rounds up the best 6 branded Vines every week.
In this week's post we learn how to pack our gym bag, watch some dancing lamb chops and enjoy an amazing Frisbee free throw.
So cancel all your plans for the next 36 seconds and enjoy!
In this football-related Vine, adidas honours World Cup star James Rodriguez's debut for Real Madrid CF. With moves like that, it's fair warning for the competition never to tangle with him.
Apple helps you read the minds of swamps and heavy metal star Bret Michaels serenades a Nissan. Yep, it's just another week in AdLand!
The recent spate of Apple iPhone adverts haven’t been shy about their product’s capacity to turn its user into an Inspector Gadget-style ubermensch. Following hot on the heels of the brand’s sports-centric “Strength”, their latest “Dreams” snorts at impossibility even further.
Here follows a list of everything “Dreams” proposes the iPhone 5s can do: measure wind speed, translate vital medical advice, guide pilots, guide firemen, aid in horse-whispering and read the mind of a swamp. I’m not exactly sure about that last one, but I’m fairly sure that’s what was happening.
You’ll probably be so chuffed with your new-found skills that you’ll want to paint a mural to commemorate your purchase. And don’t worry, apparently there’s an app for that too.
History was made on the Unruly Viral Video Chart this month. After three-and-a-half years as the most shared ad of all time, Volkswagen’s ad ‘The Force’ was finally overtaken by Activia’s musical collaboration with Colombian pop princess Shakira.
The three-and-a-half minute video - called ‘La La La (Brazil 2014)’ and released in partnership with the World Food Programme - took the number one spot from VW’s 2011 Super Bowl commercial on July 30 after picking up a staggering 1,135,625 shares last month. ‘The Force’ has held the top spot since February 2011.
Driving the success of the video is Danone yogurt brand Activia’s collaboration with the Colombian pop star, who recently became the first person to reach 100 million Facebook ‘likes’. During July, the pop sensation also performed at the World Cup Closing Ceremony and recently announced she was pregnant for a second time.
This ad is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’, where a brand and musical artist co-release a video which is both a musical track and advertisement.
The beauty of this new growing format is that unlike traditional ads, which tend to attract more than half of their shares in the first week before suffering viral decay, shares of trackverts and music videos are more spread out - giving these videos longevity. Indeed, Shakira’s video attracted only 26.2% of its shares in the first week. It’s why the video has been the most shared ad for the last three round-ups.
Unsurprisingly, it’s not the only World Cup-related ad to make it on to this month’s top 20.
Welcome to Unruly’s weekly round-up of the best branded Vine content from the last seven days. In just 36 short seconds, you’ll know which brands are setting the short-form video world on fire.
This week's round-up includes a close shave, a Psycho spoof and a refreshing game of pinball.
So cancel all your plans for the next minute and enjoy!
With a bit of cheesy humour, Dollar Shave Club gives men a sharp reminder to change their razor blades once a week. Visually strong and characteristically inane, the brand has clearly mastered short form video with this 'grate' piece of content.
Surfing with smartwatches, testing 'bouncy' shoe technology and combating racial prejeduce. Yep, it's just another week in AdLand!
You’d be forgiven for thinking that Samsung’s latest advert is really more intent on pushing the act of surfing than electronic gadgets. Over a soundtrack of stirring piano and thematically-tangential lyrics, “Every Day is Day One” plays like an ode to hanging ten, riding the barrel and general water-japes.
Of course, there are some glancing references to Samsung’s glossy product range. Long-haired surf dudes connect over their smartwatches, magically unscratched by sand. The spot even ends with one surfer retrieving his half-buried phone from the sand, like a magic lantern with 4G capability.
The general message is crystal clear: escape to nature, but don’t leave Twitter behind.
Danio UK makes a big splash on Vine with this creative animation. Watching their stop-motion fruits dive into yoghurt is an amusing sight, and we'd love to know how they really do jam all those flavours together.
In the climax of this elegant ad, directed by Jake Scott, Law’s efforts culminate in a terrific jazz performance with backup dancers, a live band, and plenty of sass on his part.
From a marketing perspective, music is essential to the emotional appeal of an ad. Content that elicits a strong response from an audience is twice as likely to be shared, and the reaction to the film online has been overwhelmingly positive to date.
Law’s gleeful gambol is enough to make anyone start tapping their toes, and when he invites Giannini to join the dance, their mutual expressions of delight are almost certain to make you crack a smile.
The inconspicuous paper sailboat floating outside in the rain, and the British ensign flying off the stern of Law’s prize pursue the ongoing, subtle humour of the ad. Like a dry hint of smoke at the bottom of a glass, Giannini's closing riposte is an expression of distinguished character - a signature of the Johnnie Walker brand.
Football boots go wild, San-Franciscans go street-surfing and Walter White floats into space. Yep, it's just another week in AdLand!
If every industry were to have a spirit animal, then football boots definitely have something fanged, scaly and primordially tough watching over them.
Last year Nike exploited humanity’s secret fear that your shoes might in fact be scorpions, and adidas’ latest ad continues the beastly trend. This time round, the sporting brand co-opts Darwin’s Theory of Evolution of man and applies it to changes in football boot design. While not exactly scientifically sound, the premise does allow for lots of cut-aways to snarling alligator jaws.
While I appreciate that these brands are going for macho grit, I’d rather not have my shoes be anthropomorphised in any way. If anything, I feel like that’d make playing football even more tricky.