Pharrell's Hat Hits The Road And Best Buy Builds A Projector: 6 Branded Vines You Should Watch Right Now

20.08.2014 by Andrew Pel
Vine is cooler than the Arctic Circle right now, but with a wave of short-form content engulfing the Open Web, it's not always easy to find pearls in the ocean. If you're looking for inspiration, then look no further. Unruly rounds up the best 6 branded Vines every week.
 
In this week's round-up, Verizon selects your new personal assistant, Best Buy builds a projector, and a hat goes on a road trip. 
 
So cancel all your plans for the next 36 seconds and enjoy!
 
 
6. Verizon

Verizon Wireless celebrates 'the summer of more' with this well-crafted stop-motion Vine. Showcasing Microsoft's personal assistant Cortana, the animation also features the snazzy HTC One M8 for Windows.

 

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Is This The Worst (And Possibly Best) Local Commercial Of All Time?

19.08.2014 by David Waterhouse

Some things are just so bad, they're actually good. How else do you explain the mind-boggling popularity of shows like X-Factor, Made in Chelsea or WWE Wrestling?

Well, this back-to-school ad certainly falls into that category. Created to promote East Hills, a shopping centre in Missouri, it features dead-eyed vendors promoting their wares with all the enthusiasm and vigour of a wet chip.

Terrible singing, a toe-curlingly bad soundtrack, halfhearted acting and bad outfits - this is local advertising perfection. 

Backpacks? Haircut? You betcha!

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Coach Lasso Fumbles And Cherios Shows Us How To Dad: 5 Ads You Should Watch Right Now

15.08.2014 by David Waterhouse

An American tries to understand the word 'relegation', the Manning brothers rap and Cheerios teaches us how to 'dad'. Yep, it's just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks. 

Enjoy!

 

5. AT&T: “Demi Lovato #X PSA”

As every proficient texter knows, there’s a complex etiquette that goes into determining how many ‘x’s' one puts at the end of a message. One? A little cold. Three? A little keen. Two? Goldilocks territory. Let’s not even consider zero kisses.

Subtracting the social awkwardness from the texted ‘x’, AT&T’s latest texting-and-driving PSA proposes a new system for ensuring complete concentration. As pop star Demi Lovato (whose name sounds like a trendy new coffee drink) explains, texting ‘#X’ is intended to put the brakes on conversation during driving.

While I was initially confused why the hashtag was necessary, it does make it clear that the user is mindful of road safety and not just overly text-affectionate. 

 

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Diamond Showers And Dancing Dinners: 6 Branded Vines You Should Watch Right Now

13.08.2014 by Andrew Pel

Vine is hotter than the sun right now. However, with a wave of short-form content engulfing the Open Web, it's not always easy to find the pearls in the ocean.

If you're looking for quality inspiration, though, look no further. Unruly rounds up the best 6 branded Vines every week.

In this week's post we learn how to pack our gym bag, watch some dancing lamb chops and enjoy an amazing Frisbee free throw. 

So cancel all your plans for the next 36 seconds and enjoy!

 

6. adidas

In this football-related Vine, adidas honours World Cup star James Rodriguez's debut for Real Madrid CF. With moves like that, it's fair warning for the competition never to tangle with him.

 

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One Direction Do The 'Impossible' And Poison Singer Does The Nonsensical: 5 Ads You Should Watch Right Now

08.08.2014 by David Waterhouse

Apple helps you read the minds of swamps and heavy metal star Bret Michaels serenades a Nissan. Yep, it's just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks. 

Enjoy!

 

5. Apple - “Dreams”

The recent spate of Apple iPhone adverts haven’t been shy about their product’s capacity to turn its user into an Inspector Gadget-style ubermensch. Following hot on the heels of the brand’s sports-centric “Strength”, their latest “Dreams” snorts at impossibility even further.

Here follows a list of everything “Dreams” proposes the iPhone 5s can do: measure wind speed, translate vital medical advice, guide pilots, guide firemen, aid in horse-whispering and read the mind of a swamp. I’m not exactly sure about that last one, but I’m fairly sure that’s what was happening.

You’ll probably be so chuffed with your new-found skills that you’ll want to paint a mural to commemorate your purchase. And don’t worry, apparently there’s an app for that too.

 

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Activia Makes History And Nike Shows Some Re2pect: The Top 20 Most Shared Ads Of The Month

07.08.2014 by David Waterhouse

History was made on the Unruly Viral Video Chart this month. After three-and-a-half years as the most shared ad of all time, Volkswagen’s ad ‘The Force’ was finally overtaken by Activia’s musical collaboration with Colombian pop princess Shakira.

The three-and-a-half minute video - called ‘La La La (Brazil 2014)’ and released in partnership with the World Food Programme - took the number one spot from VW’s 2011 Super Bowl commercial on July 30 after picking up a staggering 1,135,625 shares last month. ‘The Force’ has held the top spot since February 2011.

Driving the success of the video is Danone yogurt brand Activia’s collaboration with the Colombian pop star, who recently became the first person to reach 100 million Facebook ‘likes’. During July, the pop sensation also performed at the World Cup Closing Ceremony and recently announced she was pregnant for a second time.

This ad is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’, where a brand and musical artist co-release a video which is both a musical track and advertisement.

The beauty of this new growing format is that unlike traditional ads, which tend to attract more than half of their shares in the first week before suffering viral decay, shares of trackverts and music videos are more spread out - giving these videos longevity. Indeed, Shakira’s video attracted only 26.2% of its shares in the first week. It’s why the video has been the most shared ad for the last three round-ups.

Unsurprisingly, it’s not the only World Cup-related ad to make it on to this month’s top 20.

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Pinball Martinis And Robo Origami: 6 Branded Vines You Should Watch Right Now

06.08.2014 by Andrew Pel

Welcome to Unruly’s weekly round-up of the best branded Vine content from the last seven days. In just 36 short seconds, you’ll know which brands are setting the short-form video world on fire.

This week's round-up includes a close shave, a Psycho spoof and a refreshing game of pinball. 

So cancel all your plans for the next minute and enjoy!

 

6. Dollar Shave Club

With a bit of cheesy humour, Dollar Shave Club gives men a sharp reminder to change their razor blades once a week. Visually strong and characteristically inane, the brand has clearly mastered short form video with this 'grate' piece of content.

 

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Catching Waves, Traffic Delays And A Smartphone Showdown: 5 Ads You Should Watch Right Now

01.08.2014 by Andrew Pel

Surfing with smartwatches, testing 'bouncy' shoe technology and combating racial prejeduce. Yep, it's just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks. 

Enjoy!

 

5. Samsung - Every Day is Day One

You’d be forgiven for thinking that Samsung’s latest advert is really more intent on pushing the act of surfing than electronic gadgets. Over a soundtrack of stirring piano and thematically-tangential lyrics, “Every Day is Day One” plays like an ode to hanging ten, riding the barrel and general water-japes.

Of course, there are some glancing references to Samsung’s glossy product range. Long-haired surf dudes connect over their smartwatches, magically unscratched by sand. The spot even ends with one surfer retrieving his half-buried phone from the sand, like a magic lantern with 4G capability.

The general message is crystal clear: escape to nature, but don’t leave Twitter behind.

 
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Hungry Gulls And A Fake Proposal: 6 Branded Vines You Should Watch Right Now

30.07.2014 by Andrew Pel
Vine is hotter than the sun right now, with users across the web clamouring for their six seconds of fame.
 
However, with a tidal wave of short-form content engulfing the Open Web right now, it's not always easy to find the cream of the crop.
 
So if you're looking for quality inspiration, then look no further. In just 36 seconds, you’ll know which brands are doing Vine right. 
 
This week's round-up includes an awkward holiday photo, a surprise proposal and a laptop that squeezes juice.
 
Enjoy!
 
 
6. Danio UK

Danio UK makes a big splash on Vine with this creative animation. Watching their stop-motion fruits dive into yoghurt is an amusing sight, and we'd love to know how they really do jam all those flavours together.

 

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Jude Law Tap Dances In Johnnie Walker's 'The Gentleman's Wager'

30.07.2014 by Andrew Pel
When was the last time you made a high-stakes bet with a friend?
 
Perhaps you wagered a round of drinks on a World Cup match, or a tidy sum on an Oscar pool. But what would you bid for an exclusive object - ‘rarer than rare’ - that couldn't possibly be bought with money?
 
In ‘The Gentleman’s Wager’, Johnnie Walker Blue Label shows us the ultimate bet among friends: one man’s self-imposed challenge to win a priceless Italian sailboat, not with any assets, but with a dance.
 

The short film features an assured (and rather cheeky) Jude Law as a foil to Giancarlo Giannini. As the rakishly-dressed duo relaxes on the latter’s priceless sailboat, Law proposes that he acquire the schooner with presumably the first thing that pops into his mind. Blame it on the Campari, Jude.
 
The ad is about progress and self-improvement, according to Law, and Johnnie Walker does an excellent job relating his preparatory efforts at putting on a game-wining show with the cultivated tastes of a modern gentleman.
 
As Law acquires a bespoke suit, practises the piano and invites Giannini to London on monogrammed stationery, Johnnie Walker cleverly reaches out to an audience thirsty for its signature blend.

In the climax of this elegant ad, directed by Jake Scott, Law’s efforts culminate in a terrific jazz performance with backup dancers, a live band, and plenty of sass on his part.

From a marketing perspective, music is essential to the emotional appeal of an ad. Content that elicits a strong response from an audience is twice as likely to be shared, and the reaction to the film online has been overwhelmingly positive to date.

Law’s gleeful gambol is enough to make anyone start tapping their toes, and when he invites Giannini to join the dance, their mutual expressions of delight are almost certain to make you crack a smile.

The inconspicuous paper sailboat floating outside in the rain, and the British ensign flying off the stern of Law’s prize pursue the ongoing, subtle humour of the ad. Like a dry hint of smoke at the bottom of a glass, Giannini's closing riposte is an expression of distinguished character - a signature of the Johnnie Walker brand.

Here at Unruly, we raise our glass to Johnnie Walker for demonstrating how to wager as only a gentleman can. With an ad this intoxicating, its continuing success is clearly a safe bet.
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