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With over 40 million Vine users worldwide, the platform is hotter than ever. However, with an influx of short-form content coming in left, right and centre, sometimes it's a little difficult to see the wood for the trees. So if you're looking for the crème de la crème, look no further. In just 36 short seconds, you’ll know this week's Vine top dogs.
It's been a busy week worldwide, with brands jumping on a number of events and celebrations. From a Thanksgiving boogie with the team at Lowe's to a GE planned day of 3D printing, this week's offering will certainly quench your thirst for Vine!
So sit back and enjoy the latest in the branded world of short-form video!
Puma kicks off this event-heavy week with its brilliant spot for Thanksgiving, depicting a less-than-conventional family meal. Demonstrating impressive stop-motion techniques, and great pacing between cuts, Puma is starting to stake its place at the top table of short-form video.
Did you know that the sharing of video ads has increased almost 50 times over the last eight years? It’s an incredible stat which shows how sharing across the social web with our friends and family has become such an important part of our daily lives.
The Unruly Viral Spiral - an interactive infographic which updates in real-time - not only visualizes this incredible growth, but by looking at the most popular branded video content every year since 2006, it shows how consumers’ tastes have changed so much in such a short amount of time.
Advertisers have done their best to keep up. A recent Adobe study found that 76% of marketers say their work has changed more in the last two years than in the past 50.
Technology is bringing about sweeping shifts in the balance of power and social video is fundamentally changing the rules of advertising. Long gone are the Mad Men days when all an advertiser would need to do is buy the airtime, create the spot, blast it out to a captive audience, and raise a glass of Scotch for a job well done. Today consumers pick and choose what they watch.
After all, what we share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.
You only need to look at The Unruly Viral Spiral to see how advertisers are changing their approach to meet these shifting needs.
Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. The era of content marketing is in full swing.
But don’t just take my word for it, here are some more kick-ass stats:
Everything went a little topsy-turvy in AdLand this week, with seven days full of the unexpected. We saw Mike Tyson returning Evander Holyfield's ear, Sean Bean being chased by a laser-shooting dinosaur and a Christmas ad without a bunch of cliches! Whatever next?
So get ready, its time to kick off this week's countdown - remember, remember, the end of Movember...
November is a joyous month full of handlebars and choppers, but, as we all know, all good things must come to an end.
That's where German shaving brand, Harry's, comes in. Its new ad helps you relive that amazing costume party in which your beloved lip-fur stole the show, just before the dreaded National Shave Day creeps up on December 1.
The spot itself is hilarious, utilising the overwhelming success of the global charity event Movember brilliantly.
The piece tracks the dying mo-ments (sorry, it was too easy) of the hero's homegrown face fungus through a brilliant conversation with his mustachioed ghost of Movember past, recounting all the incredible moments they had together, as well as the memory of 'Nan-Nan' commenting that he looked a bit like a pervert...
Having just been released recently, sharing has yet to pick up, but with its Dollar Shave Club-style wit and humor, Harry's may well have a cult classic on its hands.
So before Christmas engulfs us all, let it mo', let it mo', let it mo'.
We kick off this week's offering with the fastest unboxing video you are ever likely to see. Straight from the team at Playstation, see what everyone in Europe is waiting for this Friday. Great to see the brand using the platform in a different way, creating content that suits the 15-second limit perfectly.
Writes Genna Osler, Head of UK Agency Sales at Unruly
I'm absolutely thrilled that Unruly has topped the IPA Media Owner Survey for Autumn 2013.
Having been in the digital media industry for nearly a decade, I know how much winning the "Grand Prix" means and the high regard in which the IPA survey is held by the industry as a whole.
I'm especially pleased that as well as the overall “Grand Prix” Unruly also tops the "Understanding of Client Strategies and Objectives" category, as we work exceptionally hard to help meet clients’ strategic goals.
This has energised us all - we're lucky to be part of such a strong, supportive team, with a product set that's continuously innovating, and we'll all be working flat out to exceed client expectations in the coming weeks and months.
There are three critical factors that helped secure these results: 1. Having a great team 2. Having a best-in-class social video product that's constantly innovating to meet client challenges 3. Forging deep partnerships with the UK's smartest, most innovative agencies.
It's also worth mentioning that one of Unruly's core company values is to "Deliver Wow" and our mission statement is to deliver the most awesome social video campaigns on the planet - so we're all hard-wired to do the best we can for our clients.
To read the IPA press release, click here.
To read the survey, click here.
With more than 40 million people watching 6-second videos every day, Vine is hotter than the sun, right now. However, with an avalanche of short-form content, sometimes it's difficult to sort the wheat from the chaff. So if you crave the best of the best, you've come to the perfect place. In just 36 short seconds, you’ll know this week's kings and queens of Vine.
In this week's round-up, the big guns are out, as an 80s favourite hits the Target, Oreo gives viewers a sweet, short-form treat and Honda introduces fans to their pal Michael Bolton. Get ready, it's just another incredible week here in AdLand.
The American super retailer can't get the snowballs on Target in its brilliant festive re-enactment of the 80s classic game, Duck Hunt, but it definitely scores a slam-dunk in the world of short-form.
What do moonwalking ponies, funky chickens and Wednesday loving camels all have in common?
It may sounds like start of the strangest joke in the world, but they have all played their part in probably the most exciting chapter in the history of social video advertising. OK, that may sound like a bold statement (it is!). But there is no doubt that 2013 has been a watershed year for brands using social video.
Sure, over the last 12 months we have seen some extraordinary campaigns. From Dove smashing all kinds of records with its “Real Beauty Sketches” video to Kmart suddenly becoming cool thanks to the kind of joke that would not look out of place on an 11-year old’s social media page, it’s certainly been an incredible year for ads.
But just looking at some of the standout social video stars that captured the hearts of web users across the planet provides only half of the picture. During 2013, we have also seen trends that will shape social video marketing for years to come.
Looking at some of the most prominent social video campaigns of 2013, you would think the advertising world has been overrun by an elite cabal of sadists and school bullies.
That’s because one the most prominent trends over the last 11 months has been the emergence of “prankvertising” - a term first coined to describe a rash of online campaigns in which brands play
jokes on supposedly unsuspecting members of the public. It’s not a new trend. In fact, Carlsberg scored a huge hit with its brilliant “Carlsberg Bikers” back in 2011.
But in 2013, whether it was staging mock murders in elevators (DeadMan Down), terrifying people in toilets (Department of Transport’s Pub Loo Shocker), scaring the life out of car salesman (Pepsi’s Test Drive) or trying to convince people the world is about to end (LG’s Meteor Strike), it seems the gloves definitely came off.
To find out the remaining 6 trends of 2013, download our free trends report today.
Marketers take note, you're about to get a lesson in advertising. Featuring an incredible initiative from Durex, a short film from Wes Anderson and Kmart's new definition of Jingle Bells, this week's selection shows the most sharable content can come in all shapes and sizes.
So spit out your gum, sit up straight - we start the day with genius marketeer Mr. Mixson.
Who needs big production budgets or fancy copywriting skills when you have Mike Mixson and his handy phone camera.
The owner of Mike's Golf Club Shop definitely proves that when it comes to mining for internet gold, sometimes it's best to keep it simple - really simple.
You don't need a creative agency when you have Mike's big personality and breezy charm, plus a lovely sunny day and a killer catchphrase. He gives the people want they want.
Remarkably, the ad is being run on local television, but understandably has atracted a lot of fans across the social web, attracting over 127,000 views and more than 6,000 shares. That's a hole-in-one.
I don't even have any golf clubs, but if did, I would definitely sell them to Mike.
Vogue has joined the likes of Ben and Jerry's and Playboy by taking short-form content behind the scenes. For its new spot, The Silk Road, the magazine takes viewers to Istanbul, spotting British supermodel Kate Moss and actor Chiwetel Ejiofor along the way.
With over 40 million highly-engaged users, it's no surprise that Vine is stickier than a John Lewis bear's honey pot. However, with a tidal wave of short-form content engulfing the Open Web from every angle, it's not always easy to find the best of the bunch. So if you're looking for quality inspiration, then you're in safe hands. In just 36 short seconds, you’ll know which brands are doing Vine just right.
School's in this week, with an animation masterclass from the ever-talented 'Vioneer' Pinot. We are also given a lesson in telling the perfect joke with Square Cash, as well as handy household advice from a short-form guru. Pay attention, and in under a minute you may just be a little smarter than you were before!
A great example of stop-motion from the UK retail giant, tying in Remembrance Day (or Veterans' Day, for you guys across the Pond) with short-form marketing. Continuing the trend of 'how-to' content, Sainsbury's demonstrates how to tell a story in just six seconds.