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Samsung, Pepsi, Budweiser and Dove were the brands which led the way at Unruly's inaugural 2013 Video Sharing Awards (#VSAs), hosted today on Twitter.
The tech giant scooped the prestigious Brand of the Year accolade after its videos racked up an impressive total of 7.3 million shares during 2013, while "Dove's Real Beauty Sketches" won ad of the year ahead of GEICO's "Hump Day".
The Unilever brand also won a Golden Cat for being the top Health and Beauty Brand, while Pepsi took the award for the most shared Food and Beverage Brand ahead of Evian and Red Bull following an incredible year of social video success, which included the controversial ‘prankvert’ “Test Drive”.
The VSAs are the first to honor brands' and agencies' performance based purely on data from the Unruly Viral Video Chart rather than the opinion of a panel of judges.
Very simply, the category winners were won by the brands and agencies whose videos attracted the most shares* across Facebook, Twitter and the blogosphere. In other words, these are the brands and videos that have been chosen by the people.
The VSAs also gives awards for various other social video heroics during the year, such as the most shared music video and movie trailer.
To see the full list of winners from this year's VSAs, please click here.
* Data includes shares recorded between January 1, 2013 to November 19, 2013. Shares recorded after November 20 are not included.
AdLand went sports crazy this week, with the build-up to next year's Winter Olympics and next summer's World Cup already in full swing. Though football's biggest tournament is still months away, it hasn't stopped VISA and Nike showing some social samba flair with their latest spots.
Nike's spot for the upcoming Winter Olympics, featuring the best talent on offer from Mother Russia, also makes it on to this week's round-up. Remember, Winter is Coming...
Nike has given some sound advice on how to survive the harsh winter - be more Russian!
Created by the team at Wieden+Kennedy, Amsterdam, the sports brand's latest 'Just Do It' campaign celebrates world class sporting superstars from across Mother Russia.
And Nike certainly turns up the energy from the get-go with a series of incredible feats of athletism. From ice hockey to figure skating, skating to snowboarding, the spot takes viewers on a ride through a devastated frozen wasteland, showing off the best talents the country has to offer, including snowboarder Denis Leontyev's incredible grind on a helicopter and the mindblowing grace of figure skater Adelina Sotnicova.
Though not a new concept from the sporting giant, the spot is masterfully done, especially with an incredible soundtrack from cult punk-rockers, The Butthole Surfers.
Part of Nike's #PLAYRUSSIAN campaign, the ad aims to inspire Russians to pick up some new sporting activities, with a number of pop-up courses being offered throughout December and January ahead of the upcoming 2014 Winter Olympics, in Sochi, this February.
With 55,000 shares since its release, it looks like the public are loving the new ad - speeding its way into Unruly's coveted Top Ads of the Week at number 13.
So who's in for some ice hockey?
Moonwalking ponies, break-dancing babies and a talking camel that just cannot get enough of Wednesdays – 2013 has certainly been a great year for social video.
With marketers increasingly challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement, we are starting to see campaigns that will live long in the memory.
But which brands have been setting the Open Web alight during 2013?
Well, next week Unruly is launching the Video Sharing Awards (#VSAs). Hosted on Twitter, it’s the first event of its kind to honor the year’s most shared social video stars.
However, what makes these awards different is that they are based purely on data from the Unruly Viral Video Chart rather than the opinion of a panel of judges.
Very simply, the brands and videos with the most shares across Facebook, Twitter and the blogosphere in each category will pick up a prestigious Golden Cat award.
In other words, these are the brands and videos that have been chosen by the people. Categories also include most shared cat ad and most popular commercial featuring a celebrity.
But if you think brands and agencies are the only ones getting accolades, think again.
The VSAs will also be handing out awards for various other social video heroics during the year, such as the most shared music video and movie trailer.
Here is the list of finalists for 2013. Be sure to join us on Twitter at the #VSAs Award Ceremony on December 10, 2013 at 11am EST/ 4pm GMT, where we'll be announcing the overall winners.
Jaguar has gone all James Bond in its latest work - showing the world of short-form its latest model, the F-Type R Coupé. Through simple but effective special effects, and great cuts between scenes, the British automotive powerhouse's ad crtainly has the style and the substance. Moreover, the sound of that engine is just sublime - I could listen to it purr all day long.
With over 40 million Vine users worldwide, the platform is hotter than ever. However, with an influx of short-form content coming in left, right and centre, sometimes it's a little difficult to see the wood for the trees. So if you're looking for the crème de la crème, look no further. In just 36 short seconds, you’ll know this week's Vine top dogs.
It's been a busy week worldwide, with brands jumping on a number of events and celebrations. From a Thanksgiving boogie with the team at Lowe's to a GE planned day of 3D printing, this week's offering will certainly quench your thirst for Vine!
So sit back and enjoy the latest in the branded world of short-form video!
Puma kicks off this event-heavy week with its brilliant spot for Thanksgiving, depicting a less-than-conventional family meal. Demonstrating impressive stop-motion techniques, and great pacing between cuts, Puma is starting to stake its place at the top table of short-form video.
Did you know that the sharing of video ads has increased almost 50 times over the last eight years? It’s an incredible stat which shows how sharing across the social web with our friends and family has become such an important part of our daily lives.
The Unruly Viral Spiral - an interactive infographic which updates in real-time - not only visualizes this incredible growth, but by looking at the most popular branded video content every year since 2006, it shows how consumers’ tastes have changed so much in such a short amount of time.
Advertisers have done their best to keep up. A recent Adobe study found that 76% of marketers say their work has changed more in the last two years than in the past 50.
Technology is bringing about sweeping shifts in the balance of power and social video is fundamentally changing the rules of advertising. Long gone are the Mad Men days when all an advertiser would need to do is buy the airtime, create the spot, blast it out to a captive audience, and raise a glass of Scotch for a job well done. Today consumers pick and choose what they watch.
After all, what we share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.
You only need to look at The Unruly Viral Spiral to see how advertisers are changing their approach to meet these shifting needs.
Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. The era of content marketing is in full swing.
But don’t just take my word for it, here are some more kick-ass stats:
Everything went a little topsy-turvy in AdLand this week, with seven days full of the unexpected. We saw Mike Tyson returning Evander Holyfield's ear, Sean Bean being chased by a laser-shooting dinosaur and a Christmas ad without a bunch of cliches! Whatever next?
So get ready, its time to kick off this week's countdown - remember, remember, the end of Movember...
November is a joyous month full of handlebars and choppers, but, as we all know, all good things must come to an end.
That's where German shaving brand, Harry's, comes in. Its new ad helps you relive that amazing costume party in which your beloved lip-fur stole the show, just before the dreaded National Shave Day creeps up on December 1.
The spot itself is hilarious, utilising the overwhelming success of the global charity event Movember brilliantly.
The piece tracks the dying mo-ments (sorry, it was too easy) of the hero's homegrown face fungus through a brilliant conversation with his mustachioed ghost of Movember past, recounting all the incredible moments they had together, as well as the memory of 'Nan-Nan' commenting that he looked a bit like a pervert...
Having just been released recently, sharing has yet to pick up, but with its Dollar Shave Club-style wit and humor, Harry's may well have a cult classic on its hands.
So before Christmas engulfs us all, let it mo', let it mo', let it mo'.
We kick off this week's offering with the fastest unboxing video you are ever likely to see. Straight from the team at Playstation, see what everyone in Europe is waiting for this Friday. Great to see the brand using the platform in a different way, creating content that suits the 15-second limit perfectly.
Writes Genna Osler, Head of UK Agency Sales at Unruly
I'm absolutely thrilled that Unruly has topped the IPA Media Owner Survey for Autumn 2013.
Having been in the digital media industry for nearly a decade, I know how much winning the "Grand Prix" means and the high regard in which the IPA survey is held by the industry as a whole.
I'm especially pleased that as well as the overall “Grand Prix” Unruly also tops the "Understanding of Client Strategies and Objectives" category, as we work exceptionally hard to help meet clients’ strategic goals.
This has energised us all - we're lucky to be part of such a strong, supportive team, with a product set that's continuously innovating, and we'll all be working flat out to exceed client expectations in the coming weeks and months.
There are three critical factors that helped secure these results: 1. Having a great team 2. Having a best-in-class social video product that's constantly innovating to meet client challenges 3. Forging deep partnerships with the UK's smartest, most innovative agencies.
It's also worth mentioning that one of Unruly's core company values is to "Deliver Wow" and our mission statement is to deliver the most awesome social video campaigns on the planet - so we're all hard-wired to do the best we can for our clients.
To read the IPA press release, click here.
To read the survey, click here.