Hungry Gulls And A Fake Proposal: 6 Branded Vines You Should Watch Right Now

30.07.2014 by Andrew Pel
Vine is hotter than the sun right now, with users across the web clamouring for their six seconds of fame.
However, with a tidal wave of short-form content engulfing the Open Web right now, it's not always easy to find the cream of the crop.
So if you're looking for quality inspiration, then look no further. In just 36 seconds, you’ll know which brands are doing Vine right. 
This week's round-up includes an awkward holiday photo, a surprise proposal and a laptop that squeezes juice.
6. Danio UK

Danio UK makes a big splash on Vine with this creative animation. Watching their stop-motion fruits dive into yoghurt is an amusing sight, and we'd love to know how they really do jam all those flavours together.


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Jude Law Tap Dances In Johnnie Walker's 'The Gentleman's Wager'

30.07.2014 by Andrew Pel
When was the last time you made a high-stakes bet with a friend?
Perhaps you wagered a round of drinks on a World Cup match, or a tidy sum on an Oscar pool. But what would you bid for an exclusive object - ‘rarer than rare’ - that couldn't possibly be bought with money?
In ‘The Gentleman’s Wager’, Johnnie Walker Blue Label shows us the ultimate bet among friends: one man’s self-imposed challenge to win a priceless Italian sailboat, not with any assets, but with a dance.

The short film features an assured (and rather cheeky) Jude Law as a foil to Giancarlo Giannini. As the rakishly-dressed duo relaxes on the latter’s priceless sailboat, Law proposes that he acquire the schooner with presumably the first thing that pops into his mind. Blame it on the Campari, Jude.
The ad is about progress and self-improvement, according to Law, and Johnnie Walker does an excellent job relating his preparatory efforts at putting on a game-wining show with the cultivated tastes of a modern gentleman.
As Law acquires a bespoke suit, practises the piano and invites Giannini to London on monogrammed stationery, Johnnie Walker cleverly reaches out to an audience thirsty for its signature blend.

In the climax of this elegant ad, directed by Jake Scott, Law’s efforts culminate in a terrific jazz performance with backup dancers, a live band, and plenty of sass on his part.

From a marketing perspective, music is essential to the emotional appeal of an ad. Content that elicits a strong response from an audience is twice as likely to be shared, and the reaction to the film online has been overwhelmingly positive to date.

Law’s gleeful gambol is enough to make anyone start tapping their toes, and when he invites Giannini to join the dance, their mutual expressions of delight are almost certain to make you crack a smile.

The inconspicuous paper sailboat floating outside in the rain, and the British ensign flying off the stern of Law’s prize pursue the ongoing, subtle humour of the ad. Like a dry hint of smoke at the bottom of a glass, Giannini's closing riposte is an expression of distinguished character - a signature of the Johnnie Walker brand.

Here at Unruly, we raise our glass to Johnnie Walker for demonstrating how to wager as only a gentleman can. With an ad this intoxicating, its continuing success is clearly a safe bet.
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Screaming Coolers, Street Surfers And Walter White In Space: 5 Ads You Should Watch Right Now

25.07.2014 by Andrew Pel

Football boots go wild, San-Franciscans go street-surfing and Walter White floats into space. Yep, it's just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks. 



5. adidas Football - Predator Evolution

If every industry were to have a spirit animal, then football boots definitely have something fanged, scaly and primordially tough watching over them.

Last year Nike exploited humanity’s secret fear that your shoes might in fact be scorpions, and adidas’ latest ad continues the beastly trend. This time round, the sporting brand co-opts Darwin’s Theory of Evolution of man and applies it to changes in football boot design. While not exactly scientifically sound, the premise does allow for lots of cut-aways to snarling alligator jaws.

While I appreciate that these brands are going for macho grit, I’d rather not have my shoes be anthropomorphised in any way. If anything, I feel like that’d make playing football even more tricky. 


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6 Branded Vines You Should Watch Right Now

23.07.2014 by Andrew Pel

As more and more marketers realise the impact that short-form video can have, it's no surprise Vine is high up on every brand's agenda.

However, with such a huge amount of short-form content engulfing the Open Web every day, it can be hard to discover the cream of the crop. So if you're looking for inspiration, look no further - Unruly highlights the best branded Vines every week.

In this week's round-up we step into Buzz Aldrin's shoes, transform tablets and see some crafty stop-motion animations! 

So cancel all your plans for the next 36 seconds and enjoy...


6. General Electric

Featuring Buzz AldrinGeneral Electric's latest Vine launches its #MoonPrints contest, which challenges viewers to upload a 6-second video of themselves pretending to be an astronaut. As participants put the shoe on the other foot, we can commend the brand on spurring social engagement with this novel short-form campaign.


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Hercules Hits A Home Run And Strangers Undress Each Other: 5 Ads You Should Watch Right Now

18.07.2014 by David Waterhouse

Strangers undress each other, strangers dance in the nude and Metallica have too much time on their hands. Yep, it's just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks. 


5. Jordan - “RE2PECT”

Now that the World Cup final has finally been and gone, with the studs, balls and Suarez’ bite-guard packed up for another four years, it’s time for some others sports to get a look-in. And Major League Baseball is first up to bat.

Sporting ads have been getting more and more melodramatic in recent years, and at this rate will supersede HBO as the hub of quality broadcasting by 2017. Taking a page out of mothership Nike’s playbook, who’ve previously given the Meryl Streep treatment to Tiger Woods and LeBron James, Jordan’s “RE2PECT” commemorates the New York Yankees’ legendary Derek Jeter with a series of celebrities cryptically doffing their caps.

If you like baseball, this presumably means something to you. To everyone else - hey look, Jay Z!


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6 Branded Vines You Should Watch Right Now

16.07.2014 by Andrew Pel

Vine is hotter than the sun right now. However, with a wave of short-form content engulfing the Open Web, it's not always easy to find the pearls in the ocean.

If you're looking for quality inspiration, though, look no further. Unruly rounds up the best 6 branded Vines every week.

In this week's post we have a prank from Samsung Mobile, smoothie making tips from Vita Coco, and a fresh take on baseball's home plate.

So cancel all your plans for the next 36 seconds and enjoy!


6. Samsung Mobile

Vine pro Jerome Jarre is back with another amusing Vine for Samsung Mobile. As he surprises strangers with a mobile-operated drone, we get a neat demonstration of both the Galaxy K's zoom feature, and how short-form video can do the trick for brands. 


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World Cup 2014 Round-Up: 8 Social Video Facts Every Marketer Should Know

15.07.2014 by David Waterhouse

Suarez being banned for biting another player, hosts Brazil being hammered by Germany 7-1 and former champs Spain falling at the first hurdle - it's certainly been a World Cup to remember.

But as Germany return home as heroes, it's worth remembering that the men in shin pads and boots were not the only star players battling it out over the last month. Brands and their agencies have also been in the thick of the action.

The World Cup was not only the prime marketing event of the year, it was arguably the biggest marketing event of all time, attracting millions in sponsorship and merchandising rights. 

Whether they were affiliated with FIFA or not, the World Cup offered brands the chance to engage billions of people entranced by what was happening on the pitches of Brazil. According to Twitter, the 2014 World Cup is the most tweeted event of all time.

But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? Well, here are 8 facts we have managed to pull out. Enjoy!


1. Seven out of 10 shares were for ads not affiliated with the World Cup

If you look through the most shared ads of the 2014 World Cup, almost three-quarters (69.6%) of the shares came from brands not affiliated with the tournament.

Despite creating almost twice as many videos (143 v 267), none of the top three most shared brands (Danone, Nike and Samsung) are FIFA partners. But why did non-sponsors prosper? Well, our suggestions are:

  • Non-sponsors have creative freedom, unconstrained by endless regulations and laborious approval processes that often result in creative being reduced to a shadow of its former self. Merchandising and licensing drives brand awareness but this limits the opportunity to activate beyond their sponsorship rights;
  • With allegations of corruption and match-fixing, FIFA is also not exactly a brand you would like to be associated with right now. Sponsors have to not only manage their image at the event, but also their association with rights holder;
  • The internet has changed the rules, giving non-sponsors a bigger platform to generate mass awareness around the World Cup.

But which brands performed the best? Well, Activia takes the number one spot thanks solely to its musical collaboration with Colombian pop star Shakira, “La La La”. The Danone yoghurt brand has held pole position since the start of the tournament and with 4.7 million shares since its launch, it is well ahead of the pack (Nike, another non-sponsor, is second with 2.6 million).

Another non-sponsor, Samsung, takes third spot after the tech giant’s ads attracted 1.28 million shares, while Beats By Dre, which was recently purchased by Apple, and Japanese noodle company, The Nissin Group, also makes it onto the top 10. To see the full rankings click on our Braziliant Brands Tracker.

It’s something marketers who can’t afford to fork out millions on 30 seconds of Super Bowl airtime should take note of.

Old Spice and Newcastle Brown Ale are brands who have previously generated a lot of attention despite their ads not being part of Super Bowl Sunday. Can we expect more next year?

2. Most video ad shares occurred in the hours leading up to kick-off

The 2014 World Cup may well have been the biggest branded video sharing event of all time, but it looks like most of the sharing was done just before the games kicked off*.

Looking at sharing patterns around the most popular World Cup ads, we noticed that sharing peaked at around 3-4.59pm BST, prior to a lot of the early kick-offs in the tournament. The biggest spike was between 3-3.59pm.

During the games themselves, sharing tended to drop off. It suggests that people were simply too engrossed in the matches to pick up their phones, tablets and laptops and share. This is similar to the Super Bowl, where sharing flattens on the day itself, but then rises again the day after.

* Based on sharing numbers of sample of five World Cup ads.


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Racetracks On Aircraft Carriers, Peculiar Pints And JunkFace: 5 Ads You Should Watch Right Now

11.07.2014 by Andrew Pel

BMW goes for a spin on an aircraft carrier, Burger King thinks outside the bun, and Samsung plugs away at the iPhone. Yep, it's just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks. 



5. BMW - “Ultimate Racetrack”

So what makes the ultimate racetrack? Obviously, you’ll need a zippy car, a couple of straight runs and some tight turns to burn rubber around. Oh and don’t forget your decommissioned battleship, that’s vital too.

In a fit of renovation worthy of ‘Changing Rooms’, BMW’s latest spot takes a frankly massive machine of war and puts it to the far more peaceful purpose of slo-mo automotive action. And what “Ultimate Racetrack” lacks in Lawrence Llewellyn Bowen, it more than makes up for in close-ups of gear shifts.

So if you’re having a rough day, just imagine that somewhere, lost in the oblivion of an anonymous ocean, a sports car is revving its engine for no one’s entertainment. This may or may not cheer you up.


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Brands Need To Create Native Content To Get Real Cut-Through On Vine, Says Rudy Mancuso

10.07.2014 by Eddie Tomalin
Leading Vine star says Cannes Lions should have a short-form award category

Millions of people are addicted to the 6-second content created by our latest guest on the Unruly blog - Rudy Mancuso.

He has amassed nearly 5 million followers since Vine was launched 18 months ago, making him the 10th most followed Viner on the planet. 

Certainly, Vine creators like Mancuso are driving the explosive growth of the short-form platform, and thanks to new popularity metrics like 'loops', their roles are only going to become even more important, particularly to brands looking to reach out to a younger audience online.

Loops is a particuarly interesting addition to the platform, giving advertisers and content makers alike the opportunity to understand more clearly which content is getting cut-through.

We sat down with Rudy not only to find out how and why he's become one of the most followed Viners going, but also how others - brands included - can be successful on Vine.    

You’ve certainly shot into the public eye with your 6-second stories. What’s your secret?

There's no real secret as to how to appeal to the masses on this platform, or for creating viral videos in general.

Having a large audience was never the original intention for me on Vine. I'm just a creator; I stay true to the art that I'm most passionate about, whether it's music, creative directing, or comedy. The rest has been a sumptuous blessing that, although I appreciate, I can't really explain.

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6 Branded Vines You Should Watch Right Now

09.07.2014 by Andrew Pel
With more than 40 million users, Vine has a lot of potential for brands looking to deliver creative short-form content.
However, with an incredible amount of Vines released every minute, it's not always easy to find the best of the bunch. So if you're looking for inspiration, we've got you covered. In just 36 short seconds, you’ll know which brands are doing Vine right.
This week's round-up features a bathroom prankvert, a 6-second mixology lesson and an animated World Cup replay. 
6. Nokia

If you're frustrated by public transport, Nokia has just the Vine for you. Showing a selfish commuter refusing to offer his seat to a pregnant woman, the Lumia 1320 trains its sights on the wrongdoer, and with a bit of Vine magic, ejects him from the carriage. 


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