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Surfing with smartwatches, testing 'bouncy' shoe technology and combating racial prejeduce. Yep, it's just another week in AdLand!
So which ads have caught fire on the web over the last seven days? Here are our five picks.
You’d be forgiven for thinking that Samsung’s latest advert is really more intent on pushing the act of surfing than electronic gadgets. Over a soundtrack of stirring piano and thematically-tangential lyrics, “Every Day is Day One” plays like an ode to hanging ten, riding the barrel and general water-japes.
Of course, there are some glancing references to Samsung’s glossy product range. Long-haired surf dudes connect over their smartwatches, magically unscratched by sand. The spot even ends with one surfer retrieving his half-buried phone from the sand, like a magic lantern with 4G capability.
The general message is crystal clear: escape to nature, but don’t leave Twitter behind.
Danio UK makes a big splash on Vine with this creative animation. Watching their stop-motion fruits dive into yoghurt is an amusing sight, and we'd love to know how they really do jam all those flavours together.
In the climax of this elegant ad, directed by Jake Scott, Law’s efforts culminate in a terrific jazz performance with backup dancers, a live band, and plenty of sass on his part.
From a marketing perspective, music is essential to the emotional appeal of an ad. Content that elicits a strong response from an audience is twice as likely to be shared, and the reaction to the film online has been overwhelmingly positive to date.
Law’s gleeful gambol is enough to make anyone start tapping their toes, and when he invites Giannini to join the dance, their mutual expressions of delight are almost certain to make you crack a smile.
The inconspicuous paper sailboat floating outside in the rain, and the British ensign flying off the stern of Law’s prize pursue the ongoing, subtle humour of the ad. Like a dry hint of smoke at the bottom of a glass, Giannini's closing riposte is an expression of distinguished character - a signature of the Johnnie Walker brand.
Football boots go wild, San-Franciscans go street-surfing and Walter White floats into space. Yep, it's just another week in AdLand!
If every industry were to have a spirit animal, then football boots definitely have something fanged, scaly and primordially tough watching over them.
Last year Nike exploited humanity’s secret fear that your shoes might in fact be scorpions, and adidas’ latest ad continues the beastly trend. This time round, the sporting brand co-opts Darwin’s Theory of Evolution of man and applies it to changes in football boot design. While not exactly scientifically sound, the premise does allow for lots of cut-aways to snarling alligator jaws.
While I appreciate that these brands are going for macho grit, I’d rather not have my shoes be anthropomorphised in any way. If anything, I feel like that’d make playing football even more tricky.
As more and more marketers realise the impact that short-form video can have, it's no surprise Vine is high up on every brand's agenda.
However, with such a huge amount of short-form content engulfing the Open Web every day, it can be hard to discover the cream of the crop. So if you're looking for inspiration, look no further - Unruly highlights the best branded Vines every week.
In this week's round-up we step into Buzz Aldrin's shoes, transform tablets and see some crafty stop-motion animations!
So cancel all your plans for the next 36 seconds and enjoy...
Featuring Buzz Aldrin, General Electric's latest Vine launches its #MoonPrints contest, which challenges viewers to upload a 6-second video of themselves pretending to be an astronaut. As participants put the shoe on the other foot, we can commend the brand on spurring social engagement with this novel short-form campaign.
Strangers undress each other, strangers dance in the nude and Metallica have too much time on their hands. Yep, it's just another week in AdLand!
Now that the World Cup final has finally been and gone, with the studs, balls and Suarez’ bite-guard packed up for another four years, it’s time for some others sports to get a look-in. And Major League Baseball is first up to bat.
Sporting ads have been getting more and more melodramatic in recent years, and at this rate will supersede HBO as the hub of quality broadcasting by 2017. Taking a page out of mothership Nike’s playbook, who’ve previously given the Meryl Streep treatment to Tiger Woods and LeBron James, Jordan’s “RE2PECT” commemorates the New York Yankees’ legendary Derek Jeter with a series of celebrities cryptically doffing their caps.
If you like baseball, this presumably means something to you. To everyone else - hey look, Jay Z!
Vine is hotter than the sun right now. However, with a wave of short-form content engulfing the Open Web, it's not always easy to find the pearls in the ocean.
If you're looking for quality inspiration, though, look no further. Unruly rounds up the best 6 branded Vines every week.
In this week's post we have a prank from Samsung Mobile, smoothie making tips from Vita Coco, and a fresh take on baseball's home plate.
So cancel all your plans for the next 36 seconds and enjoy!
Vine pro Jerome Jarre is back with another amusing Vine for Samsung Mobile. As he surprises strangers with a mobile-operated drone, we get a neat demonstration of both the Galaxy K's zoom feature, and how short-form video can do the trick for brands.
Suarez being banned for biting another player, hosts Brazil being hammered by Germany 7-1 and former champs Spain falling at the first hurdle - it's certainly been a World Cup to remember.
But as Germany return home as heroes, it's worth remembering that the men in shin pads and boots were not the only star players battling it out over the last month. Brands and their agencies have also been in the thick of the action.
The World Cup was not only the prime marketing event of the year, it was arguably the biggest marketing event of all time, attracting millions in sponsorship and merchandising rights.
Whether they were affiliated with FIFA or not, the World Cup offered brands the chance to engage billions of people entranced by what was happening on the pitches of Brazil. According to Twitter, the 2014 World Cup is the most tweeted event of all time.
But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? Well, here are 8 facts we have managed to pull out. Enjoy!
If you look through the most shared ads of the 2014 World Cup, almost three-quarters (69.6%) of the shares came from brands not affiliated with the tournament.
Despite creating almost twice as many videos (143 v 267), none of the top three most shared brands (Danone, Nike and Samsung) are FIFA partners. But why did non-sponsors prosper? Well, our suggestions are:
But which brands performed the best? Well, Activia takes the number one spot thanks solely to its musical collaboration with Colombian pop star Shakira, “La La La”. The Danone yoghurt brand has held pole position since the start of the tournament and with 4.7 million shares since its launch, it is well ahead of the pack (Nike, another non-sponsor, is second with 2.6 million).
Another non-sponsor, Samsung, takes third spot after the tech giant’s ads attracted 1.28 million shares, while Beats By Dre, which was recently purchased by Apple, and Japanese noodle company, The Nissin Group, also makes it onto the top 10. To see the full rankings click on our Braziliant Brands Tracker.
It’s something marketers who can’t afford to fork out millions on 30 seconds of Super Bowl airtime should take note of.
Old Spice and Newcastle Brown Ale are brands who have previously generated a lot of attention despite their ads not being part of Super Bowl Sunday. Can we expect more next year?
The 2014 World Cup may well have been the biggest branded video sharing event of all time, but it looks like most of the sharing was done just before the games kicked off*.
Looking at sharing patterns around the most popular World Cup ads, we noticed that sharing peaked at around 3-4.59pm BST, prior to a lot of the early kick-offs in the tournament. The biggest spike was between 3-3.59pm.
During the games themselves, sharing tended to drop off. It suggests that people were simply too engrossed in the matches to pick up their phones, tablets and laptops and share. This is similar to the Super Bowl, where sharing flattens on the day itself, but then rises again the day after.
* Based on sharing numbers of sample of five World Cup ads.
BMW goes for a spin on an aircraft carrier, Burger King thinks outside the bun, and Samsung plugs away at the iPhone. Yep, it's just another week in AdLand!
So what makes the ultimate racetrack? Obviously, you’ll need a zippy car, a couple of straight runs and some tight turns to burn rubber around. Oh and don’t forget your decommissioned battleship, that’s vital too.
In a fit of renovation worthy of ‘Changing Rooms’, BMW’s latest spot takes a frankly massive machine of war and puts it to the far more peaceful purpose of slo-mo automotive action. And what “Ultimate Racetrack” lacks in Lawrence Llewellyn Bowen, it more than makes up for in close-ups of gear shifts.
So if you’re having a rough day, just imagine that somewhere, lost in the oblivion of an anonymous ocean, a sports car is revving its engine for no one’s entertainment. This may or may not cheer you up.
Millions of people are addicted to the 6-second content created by our latest guest on the Unruly blog - Rudy Mancuso.
He has amassed nearly 5 million followers since Vine was launched 18 months ago, making him the 10th most followed Viner on the planet.
Certainly, Vine creators like Mancuso are driving the explosive growth of the short-form platform, and thanks to new popularity metrics like 'loops', their roles are only going to become even more important, particularly to brands looking to reach out to a younger audience online.
Loops is a particuarly interesting addition to the platform, giving advertisers and content makers alike the opportunity to understand more clearly which content is getting cut-through.
We sat down with Rudy not only to find out how and why he's become one of the most followed Viners going, but also how others - brands included - can be successful on Vine.
There's no real secret as to how to appeal to the masses on this platform, or for creating viral videos in general.
Having a large audience was never the original intention for me on Vine. I'm just a creator; I stay true to the art that I'm most passionate about, whether it's music, creative directing, or comedy. The rest has been a sumptuous blessing that, although I appreciate, I can't really explain.