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Godzilla waterskis, Tony Hawk floats and a blogger has a heart attack. Yep, it's just another bizarre week in Adland.
But which ads have been rising up the chart this week? Which commercials have been lighting up the Open Web?
Here are our fab five. Enjoy!
About a year ago, Pepsi Max ruined interactions with strangers forever thanks to their blockbuster ‘prankvert’ “Test Drive”. Teaming up with sadistic NASCAR racer Jeff Gordon, the brand set about scaring the living daylights out of an unsuspecting car salesman, racking up over 2 million shares in the process.
As with all overwhelming successes, the big-budget sequel was inevitable. “Test Drive 2” certainly does not disappoint in ambition, altogether abandoning the test drive conceit in favour of something a little more high-octane. Gordon’s acting is similarly scaled up, with him seemingly channeling a grungy side character from ‘True Detective’.
Having said that, “Test Drive 2” is remarkably cruel, even for a ‘prankvert’. Though it sets out to disprove the ‘Jeff Gordon Is A Lie’ conspiracy theories, I ended up seriously hoping the whole thing was fake. Because honestly, taxi ride conversation is awkward enough without having to worry about police chases.
Oakley counts down to big news, golfing gets a rock star makeover and Marty McFly's Hoverboard returns, all in this week's round-up of the top branded Instagram videos of the week.
More and more brands are joining the short-form revolution. However, with so much short-form content out there, sometimes it's difficult to sort the wheat from the chaff.
So if you crave the best of the best, you've come to the perfect place. Within one-and-a-half minutes, you’ll know this week's kings and queens of Instagram.
Dolce and Gabbana's new "luxury women's sunglass" are a thing of beauty, with individually crafted mosaics studding the frames. This Instagram vid showcases both process and product, making the finished object all the more desireable.
Imagine if instead of picking up your phone to talk to your mates, their faces appeared in the palm of your hand.
Rather than talking to some disconnected, metallic voice coming from your smartphone, you could actually see their mouths and ears protruding above your wrist.
Well, imagine no more. Thanks to the power of advertising, it all becomes a stark reality for one 'lucky' guy.
In the latest ad campaign from LG, "The Most Human Phone Ever", created by SuperHeroes, the tech brand takes the idea of your phone becoming an extension of your body one step further than most of us will probably be comfortable with.
It shows a guy getting the new LG smartphone as a birthday present. But this is no normal smartphone, this is the LG G Flex - 'the most human phone ever'.
What does that mean? Well, we soon find out, with our birthday boy being congratulated by a beardy mouth which appears on the heel of his hand. Admittedly, in the same position most of us would run around furiously shaking our hand and shouting "get it off me", but not our hero.
Thankfully, he's cool as a cucumber and not too freaked out by his new gift. It's his best friend's mouth, after all.
Besides, when his girlfriend calls him later, it's the perfect excuse to steal a kiss - even if he is snogging his own hand.
Only in AdLand. Anyway, the ad is well worth a watch, just don't be surprised if you find yourself suspiciously looking at your hand for the rest of the day.
Vine is hotter than a cat on a hot tin roof at the moment. However, with a wave of short-form content engulfing the Open Web, it's not always easy to find the pearls in the ocean. So if you're looking for quality inspiration, then look no further. Unruly rounds up the best 6 branded Vines every week.
In this week's post we have a nostalgic shocker from Spotify, driving tips from VW and a runaway breakfast...
So cancel all your plans for the next 36 seconds and enjoy!
Ah 1999, a year that saw the launch of such cultural icons as the Millennium Dome, Star Wars: The Phantom Menace, and Eminem's career-defining LP 'The Slim Shady'. The fact that it was 15 years ago (not to mention 'last century') might make a few of us feel a bit old, which the music service hammers home well in this simple Vine.
What do human flea collars, cats singing classic 80s hits and Germans smoking sausages all have in common?
Well, it may sound like a dream you once had after eating too much cheese before bed, but in fact they all feature in this month’s round-up of the Unruly Global Ads Chart. From the sublime to the completely ridiculous, the shortest month saw a lot of new brands walking tall in the top 20 of the Unruly Viral Video Chart.
However, leading the way at number one is an-all-too-familiar sight – a Budweiser Super Bowl ad. Edged out of top spot during January by Thinkmodo’s prankvert “Devil Baby Attack”, the alcohol brand’s cute Clydesdale campaign “Puppy Love” took the number one position at a canter during February thanks to a storming performance during Super Bowl Sunday.
The ad, featuring an unlikely friendship between a horse and a dog, added more than 1.16 million shares last month, securing the February title ahead of Learn For Life’s controversial PSA “Set Yourself Free” by a lot more than a long nose. It also helped Budweiser overtake Volkswagen to become the most successful social video brand in Super Bowl history.
Other Super Bowl spots to make into February’s top 20 include GoPro’s exhilarating “Red Bull Stratos”, Bud Light’s “Ian Up For Whatever”, Kia’s “The Truth”, Jaguar’s star-studded “Rendez-Vous” and Coca-Cola’s controversial “America Is Beautiful”.
Pepsi Max and NASCAR driver Jeff Gordon scored a mammoth social video hit last year with its brilliant Test Drive ad.
The commercial, which saw a heavily-disguised Gordon take a supposedly unsuspecting car salesman on the test drive from Hell, was one of the biggest video campaigns of the year, attracting 2.72 million shares...and counting.
But not everyone was a fan. Like Travis Okulski from auto blog Jalopnik, who wrote several scathing articles explaining why the ad was a complete fake.
However, Gordon and Pepsi were not prepared to take that lying down. So when were coming up with potential victims for the sequel, one name kept coming up.
With some help from his 'friends' and colleagues, they lured him to Charlotte, North Carolina, ostensibly to get a sneak peek at the new Corvette Z06. But when he gets in a taxi, he soon finds himself in the middle of a white knuckle police chase.
Suffice to say, he won't be crying fake this time around.
The ad has a long way to go the match the success of the original, but has already raced out of the blocks, attracting more than 150,000 in less than 24 hours. This one could run and run.
Cats sing 80s classics, Pharrell Williams wears a hat and a middle-aged German man bathes in muesli. Yes, it's just another week in Adland.
But which ads have been topping the Unruly Viral Video Chart over the last seven days?
Well, here are five picks. Enjoy!
Advertising based around hidden cameras is usually obsessed with tripping people up. Whether it’s catching people out or just plain terrifying them, it’s not often that this popular sub-genre ever tries to be humanity-affirming.
The sentimental appeals of charity SOS Mayday’s “Would you give your jacket to Johannes?” are plain to see, but the simple spot works, and has been shared over 300,000 times, because it makes a tangible relation between philanthropy and everyday acts of kindness. Few people could watch the ad without wondering how they would act in that situation (or even have acted in the past).
While there’s very little to spoil about SOS Mayday’s ad, it’s a charmingly simple set-up that I hope furthers their cause.
There are only a few more days to wait until the Oscars - and here at Unruly we could not be more excited.
To prepare, we’ve already had our armpits injected with botox, chosen our designer and dress for the night, and even had our faces washed in diamonds - and we’re only watching it on TV.
But can you blame us? After all, it’s one of the most glamorous nights of the year and we don’t want to miss a thing.
Who will win Best Actor? Will 12 Years A Slave win the award for Best Picture? And, the big one - the one we all want to know - just who will win for the Oscar for Best Makeup and Hairstyling?
All these questions and many more will be answered this Sunday. But for those who cannot wait any longer, we thought we would have our own Oscars ceremony looking purely at the performance of the trailers for each of the movies nominated in the Best Picture category. The Social Video Oscars, if you will.
Certainly recent research has found a correlation between social media and a movie’s success. Indeed, a study - conducted by London’s Cass Business School and the University of Muenster, Germany - found that Twitter sentiment can have a very big say in which movies will be box office smashes and which will be flops.
Dr Caroline Wiertz, co-author of the 2012 paper, explained: “We found that sentiment spread via Twitter immediately after a new movie’s release systematically influences other consumers’ decisions about whether to attend a screening of the movie during the remainder of its opening weekend.”
But can the number of social media shares a film’s trailer attracts help predict which film will win Best Picture? Well, we’ll have to wait and see.
Below are own awards based purely on the performance of the trailers. Unruly’s Oscars Viral Video Chart will continue to update to rank the trailers by shares right up to the ceremony and beyond.
And the Oscar Goes To...The Wolf Of Wall Street. OK, so predicting which film will win Best Picture days before the Oscars may seem like a stretch. The judges, after all, are still to make their final decision and won’t do right up until the last few hours.
However, the people and the Internet have already spoken, and if it was a popular vote, Martin Scorsese should be practising his acceptance speech right now.
Looking at the most shared trailers for each of the Best Picture nominees, trailers for The Wolf of Wall Street (636,996) have attracted more social media love than any of its Oscar rivals - a lot more.
In fact, looking at the nine nominees ranked by shares (below), Gravity (573,971) is the only film that comes anywhere close, while trailers for pre-Oscars favourite 12 Years A Slave (214,705) managed only a third of the same buzz online than The Wolf Of Wall Street, putting it below indie hit, Her.
Figure 1 - Best Picture Oscar nominees ranked by total shares (all trailers)
1. The Wolf of Wall Street - 636,996 shares
2. Gravity - 573,971
3. Her - 286,841
4. 12 Years a Slave - 214,705
5. Captain Phillips - 184,012
6. American Hustle - 110,694
7. Philomena - 55,496
8. Dallas Buyers Club - 43,917
9. Nebraska - 37,488