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Friday
Dec022011

Unruly IAB Video Engage Presentation

Last week Unruly's Media Director, Steve Dorey and Business Development Manager, Cat Jones (@catrjones) presented at the IAB's Video Engage conference. They explored what 2011 has brought us with regards to social video, and what we can expect from 2012. You can view their presentation below:
Here is some supporting information which Cat and Steve mentioned in their presentation:
  • 'Continuous Client' is a term coined by engadget; more information can be found here
  • UKOM stats from June 2011 show gaming making up 10% of the time spent on PCs, according to the IAB Online Adspend Study
  • There are approximately 118.5MM social gamers in the US and UK combined, according to Popcap Research, 2011

 For a full review of Video Engage, please check out the IAB's website.

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