OK Go Comeback

Storming this week's Viral Video Chart is the official video for OK Go's new track "This Too Shall Pass," filmed in an LA warehouse and directed by James Frost, OK Go and Syyn Labs. The "machine" was designed and built by the band, along with members of Synn Labs over the course of several months. The video incorporates and plays with the props and elements of many successful memes that have gone before, but the setting and overarching concept owe the largest debt to Honda cog. Sony Balls and Paint, Guinness Tipping Point, Pot Noodle Tipping Pot, and even OK Go's own previous viral hits are also brought to bear on the execution, which takes the classic Domino Rally meme to new levels.

The way in which the machine amplifies the beat and even plays the tune at times, with falling pianos and blasting paint guns perfectly synched to audio, is deeply impressive. So too is the way in which the band becomes an integral part of the machine - watch at 2:50 as one of the band members gets thrown backwards by the machine, and then the final glorious sequence where the guys take a paintball straight to the face (and judging from their paint-stained overalls this took a good few takes to perfect). A music video: yes. A classic viral from the meme machine that is OK Go: without a doubt. And also a beautifully crafted, meticulously executed piece of performance art. Don't let it pass you by!