Lungs In Danger!

Our friends at Saatchi & Saatchi X have just launched a neat viral campaign for the stop smoking charity QUIT, with the aim to raise awareness about lung health and drive smokers to call the charity’s dedicated QUITline. Be warned, this animated video may start cute but it ends in a darker place.

You can find out more about the campaign here, and look out for 2 more animations in the series  - due to be released soon.

Update on Tuesday, February 23, 2010 at 09:22 by Sarah Wood

The second installment of the QUIT animations has just been released ... It's called Fish Soup and these are bad ass lungs!