A new year, a new decade, and a new meme:

MoneyFace

Verb: to moneyface= moneyface/ mun-nae-fae-ss/ face comprised of money:

When one moneyfaces, one places a creased banknote in front of one’s face and takes a photograph. This photograph reveals a new “hybrid face” of the subject fused with the famous person depicted on the currency bill.

This meme is thought to have first appeared late last year on Todaysbigthing and then again on Buzzfeed, with banknotes from as far afield as the USA and Singapore becoming unwitting accessories to the craze.

This meme is a variation of the previous and very popular meme- Sleevefacing- where people obscure their faces with iconic album covers in order to produce a new image of themselves, sporting the famous artist's head, as featured on RocketBoom, here.

 Sleeveface's viral appeal grew throughout 2008, and the radio station, Smooth Radio, tapped into its popularity and used it as a creative concept for their Love Life, Love Music ad campaign in April 2008.

Moneyface - like it's predecessor, Sleeveface - is part of a broader meme which sees subjects distorting their face in some way to produce an interesting or humorous end result. Another interesting point in case is Fingerstache:

Moneyface and Fingerstache are crying out to be used in an ad campaign - they have that 'so hot right now' factor, which is, of course, the backbone of good viral. 

Update on Wednesday, January 13, 2010 at 17:20 by Jo Douglas

I couldn't resist adding this image, which I recently discovered on this blog. It demonstrates that the broad meme, which Moneyface et al belongs to, is alive and well, and evolving all the time. Apparently to great comic ends!!