After days of data compilation and weeks of waiting for official verification, we finally found out this week that Evian's Roller Babies ad has made it into the Guinness Book of Records with 45 million online views as of 9 November 2009 (btw that number has risen already to 48.5 million views - a sign of the ad's continuing popularity).

Created by the geniuses (genii?) at BETC Euro RSCG, and seeded by Unruly Media, the ad has been recognised by the Guinness Book of Records as being the most viewed online advertisement to date. For those of you who have been living under a stone since the ad launched in July, here, for your enjoyment, are the roller-blading, body-popping, record-breaking Evian babies: