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Instagram now boasts over 200 million users, meaning huge potential for advertisers looking to get their brand seen, heard, liked and shared, especially through the platform's video feature.
However, with so much short-form video content released every day it can be difficult to find the crème de la crème.
Luckily, we do just that on a weekly basis, uncovering the best Instavids from brands big and small. So read on to find out this week's kings and queens of Instagram.
This week, we've got fast food favourites Burger King and McDonald's in the chart with some rather entertaining shorts, as well as an explorer story from Google Glass.
It's pretty clear that when people say 'Easter egg hunt!' what they actually mean is 'I want a Burger King', and this entertaining Instavid from the fast food chain sums up the trials and tribulations we all must have been through last Sunday.
What do you get if you get if you cross the rising star of Brazilian football with the man behind one of the most successful social video advertising campaign of all time? Online video gold, that's what.
"Footkhana" - a video featuring Gymkhana star Ken Block in a rally car powered by Castrol’s Titanium FST oil trading skills with Samba soccer star Neymar Jr - was released less than 24 hours ago by the oil brand but already it's making quite a noise online. So far it has attracted almost 1 million views and nearly 50,000 shares in its short life.
It's hardly surprising. Both command huge audiences that will drop anything they are doing to watch their favourite idols show what they can do - Block with a rally car and Neymar with a football.
So combine the two together in an ad campaign launched just as World Cup fever is starting to pick up some momentum and you have an exhilarating and awe-inspiring video destined to hit the top of the Unruly Viral Video Chart.
Of course, it has a long way to go to match the success of Ken Block's previous Gymkhana videos. Three of the top 20 most shared ads of all time come from the rallying maestro's videos for DC Shoes, making him easily the most successful social video star on the planet.
But this video certainly has potential, packing more skill in four minutes than the entire England World Cup squad has managed all year. Throw into the mix Neymar's huge following in Brazil and Spain, where he plays for Barcelona, and you could well have an early candidate for World Cup glory - well before the action kicks off in Brazil in June.
Disclosure: Unruly is distributing this video on behalf of Castrol.
As more and more marketing budgets begin to shift to mobilize advertisers' video strategies, it's no surprise Vine is a hot topic on every brand's agenda.
However, with such a huge amount of short-form content engulfing the Open Web on a daily basis, discovering the best content can sometimes feel a little overwhelming. So if you're looking for quality inspiration, then look no further - Unruly rounds up the best 6 branded Vines every week.
In this week's cream of the crop we've got mystery Vine boxes, a trip across the world and some handy hints for Earth Day!
So cancel all your plans for the next 36 seconds and enjoy...
Target's #unPOPtheBox campaign has been taking over Vine feeds for a few weeks now, and it's time that all that community engagament got some Unruly recognition. The retail company sends out boxes full of props including Hulk hands, bubble machines and parachutes to its followers, encouraging them to 'think inside the box' and post massive amounts of entertaining content. For the curious, Target revines the best stuff on its channel.
Is the Autos sector losing its grip on the Super Bowl? Certainly, the online advertising stats suggest so.
With the New York Autos Show in full swing, we thought it was an ideal opportunity to look at some key stats around the sector's recent performance at the Super Bowl.
After all, no other sector spent more on marketing ahead of Super Bowl 2014 (source: Wall Street Journal). However, after looking at data collected from Unruly Analytics and the Unruly Viral Video Chart, it seems the online performance of car brands at the Super Bowl has declined rapidly in the last two years, with FMCG/CPG replacing Autos as the dominant sector. The Force is no longer longer strong.
U.S. autos brands are way behind the rest of the world when it comes to online video advertising. That’s according to new data collected from the Unruly Viral Video Chart and Unruly Analytics, which found that U.S. car brands’ social video strategies are being left behind by their European and Asian competitors.
With the New York Autos Show in full swing, we thought it was an ideal opportunity to look at some key stats around the sector's recent performance across social video.
We ranked leading car brands by the levels of engagement and conversation their video ad campaigns attracted across social media.
Chevrolet was the leading U.S. brand by some way, finishing fourth overall behind Mercedes-Benz (1st), Honda (2nd) and VW (3rd).
However, Ford (7th) is the only other U.S. company to make it onto the top 15. Meanwhile, there are eight European and five Asian companies. Dodge (17th), Cadillac (19th) and Chrysler (22nd) all miss out.
Here are the rankings:
Top 15 Auto brands on social video - Last 12 months (Source: Unruly Analytics)
1. Mercedes-Benz - 1.96 million shares
2. Honda - 1.77 million
3. Audi - 1.61 million
4. Chevrolet - 1.14 million
5. VW - 1 million
6. Toyota - 853,054
7. Ford - 708,072
8. Jaguar - 620,806
9. Kia - 605,962
10. BMW - 603,785
11. Fiat - 595,709
12. Renault - 489,819
13. Subaru - 445,514
14. Nissan - 415,259
15. Volvo (does not include Volvo Trucks) - 414,958
Among its U.S. competitors, Chevy ads attracted almost half (44.7%) of the total number of online shares over the last 12 months.
Ford was second with 22.7%, while Dodge, which scored a huge hit during the Fall with its Dodge Durango campaign starring Will Ferrell as Anchorman Ron Burgundy campaign, was third with 11.2%.
US autos brands’ share of voice - last 12 months (source: Unruly Analytics)
With Instagram now boasting more than 200 million users, there has never been a better opportunity for advertisers to jump on the shor-form video bandwagon.
However, with the short-form revolution gaining new supporters every day, and with so much content released, it can be difficult to find the best of the best.
Luckily, we do just that on a weekly basis, discovering the best Instagram videos from brands big and small, so read on for some Insta-inspiration. This week, we've got some car-based B-ball,
GoPro's new app for Xbox - which allows viewers easy access to its video content - will be launched very soon, and Instagram has been treated to a mini-edit to celebrate. While we're not entirely sure what shooting hoops from a car sunroof is useful for, it's darn impressive. (Don't try this at home.)
People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it's just another crazy week in AdLand.
But which ads have been setting the web alight over the last seven days? Which commercials have got everyone talking?
Well, here are our four picks of the week, out a day early because of Good Friday.
With comic book culture swamping our television and cinemas, it’s easy to forget where our favourite heroes came from. To celebrate the 75th birthday one of pop culture’s most resilient (and grumpy) figures, DC Comics has released a nostalgic look at Batman’s past.
While we’ve seen all sorts of incarnations of the Caped Crusader in recent years, ‘Batman: Strange Days’ takes us back to the character’s pulpy origins, rescuing damsels and generally sticking it to baddies everywhere. Even better, it’s produced by Bruce Timm, creator of early 90s cult classic ‘Batman: The Animated Series’. That’s the sound of nerd alarms ringing everywhere.
While it’s not exactly the gritty re-imagining of Christopher Nolan’s ‘The Dark Knight’, it's only 3 minutes long, so sit tight and pay your respects.
Vine is cooler than ice right now, with brands and users across the web clamouring for their six seconds of fame.
However, with such a tidal wave of short-form content engulfing the Open Web on a daily basis, looking for the best content can sometimes feel like trying to find a needle in a very large haystack. So if you're looking for quality inspiration, then look no further - Unruly rounds up the best 6 branded Vines every week.
In this week's post we've got zero gravity, hanging baskets and musical paper!
Lifting limbs, surprised faces in slow-mo and some strung up popcorn might not sound like the recipe for a convincing zero-gravity exravaganza. However, Nokia pulls it off in this short, created to launch the mobile giant's 'Imagin8' app building competition.
Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it's just another week in AdLand.
But which ads have been setting pulses racing this week? Here are our five picks.
Here’s a novel way to deal with your hate mail. Instead of tearing it, burning it or sticking it to your fridge, why not hire a couple artists to turn it in a tribute to human love and understanding? Because even the moral high ground needs fine furnishings.
Biscuit brand Honey Maid did exactly this after becoming the latest focus of internet bigotry. When their perfectly harmless ‘This is Wholesome’ campaign was leapt upon by outraged YouTube commenters, the brand decided that instead of lashing out, they’d turn the other cheek. And then produce another spot, commemorating just how they turned the other cheek.
The resulting ad is a sweet, if slightly twee, act of passive resistance against people whose views are appropriately glossed over. Personally, whenever I get hate mail, I immediately turn it into an origami swan. Then I add it to the growing ranks of the Paper Swan Legion, of which I’m the commander-in-chief. So who’s the real loser?
One of the world’s leading short-form video creators has created the first-ever 'choose your own adventure' game on Vine to promote a new festival.
Ian Padgham (a.k.a.@origiful), who used to work for Twitter, devised the concept this week during a collaborative workshop at the ADC Festival - a creative gathering and awards ceremony held on Miami Beach.
The campaign features a huge hand making its way across the festival. As each six-second clip plays, viewers can choose the next chapter in the story by clicking on the links inside the text box on the right.
We caught up with Ian, just before the campaign kicked off. Here's what he had to say:
"Vine is such a brilliantly simple platform and a great tool for collaborative storytelling. This was such an enjoyable project and a unique way to get a bunch of talented people together to make a game. Another example of the delight you can create with just 6 seconds, a phone, and imagination!"
Of course, it’s not the first time an advertiser has created a campaign that allows the viewer to choose the outcome of the story.
There are a number of example, but among the ones which stick out our Tipp-Ex’s brilliant 2010 campaign “NSFW Hunter Shoots A Bear” and Ranger Rover’s 2011 hit “Being Henry”.
But using Vine is a new one on us. Certainly it’s an exciting new way to use Vine and one which could breed a new trend of people using multiple accounts to tell stories and engage audiences across short-form content.
Follow the adventure below: