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With Instagram now boasting more than 200 million users, there has never been a better opportunity for advertisers to jump on the shor-form video bandwagon.
However, with the short-form revolution gaining new supporters every day, and with so much content released, it can be difficult to find the best of the best.
Luckily, we do just that on a weekly basis, discovering the best Instagram videos from brands big and small, so read on for some Insta-inspiration. This week, we've got some car-based B-ball,
GoPro's new app for Xbox - which allows viewers easy access to its video content - will be launched very soon, and Instagram has been treated to a mini-edit to celebrate. While we're not entirely sure what shooting hoops from a car sunroof is useful for, it's darn impressive. (Don't try this at home.)
People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it's just another crazy week in AdLand.
But which ads have been setting the web alight over the last seven days? Which commercials have got everyone talking?
Well, here are our four picks of the week, out a day early because of Good Friday.
With comic book culture swamping our television and cinemas, it’s easy to forget where our favourite heroes came from. To celebrate the 75th birthday one of pop culture’s most resilient (and grumpy) figures, DC Comics has released a nostalgic look at Batman’s past.
While we’ve seen all sorts of incarnations of the Caped Crusader in recent years, ‘Batman: Strange Days’ takes us back to the character’s pulpy origins, rescuing damsels and generally sticking it to baddies everywhere. Even better, it’s produced by Bruce Timm, creator of early 90s cult classic ‘Batman: The Animated Series’. That’s the sound of nerd alarms ringing everywhere.
While it’s not exactly the gritty re-imagining of Christopher Nolan’s ‘The Dark Knight’, it's only 3 minutes long, so sit tight and pay your respects.
Vine is cooler than ice right now, with brands and users across the web clamouring for their six seconds of fame.
However, with such a tidal wave of short-form content engulfing the Open Web on a daily basis, looking for the best content can sometimes feel like trying to find a needle in a very large haystack. So if you're looking for quality inspiration, then look no further - Unruly rounds up the best 6 branded Vines every week.
In this week's post we've got zero gravity, hanging baskets and musical paper!
So cancel all your plans for the next 36 seconds and enjoy...
Lifting limbs, surprised faces in slow-mo and some strung up popcorn might not sound like the recipe for a convincing zero-gravity exravaganza. However, Nokia pulls it off in this short, created to launch the mobile giant's 'Imagin8' app building competition.
Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it's just another week in AdLand.
But which ads have been setting pulses racing this week? Here are our five picks.
Here’s a novel way to deal with your hate mail. Instead of tearing it, burning it or sticking it to your fridge, why not hire a couple artists to turn it in a tribute to human love and understanding? Because even the moral high ground needs fine furnishings.
Biscuit brand Honey Maid did exactly this after becoming the latest focus of internet bigotry. When their perfectly harmless ‘This is Wholesome’ campaign was leapt upon by outraged YouTube commenters, the brand decided that instead of lashing out, they’d turn the other cheek. And then produce another spot, commemorating just how they turned the other cheek.
The resulting ad is a sweet, if slightly twee, act of passive resistance against people whose views are appropriately glossed over. Personally, whenever I get hate mail, I immediately turn it into an origami swan. Then I add it to the growing ranks of the Paper Swan Legion, of which I’m the commander-in-chief. So who’s the real loser?
One of the world’s leading short-form video creators has created the first-ever 'choose your own adventure' game on Vine to promote a new festival.
Ian Padgham (a.k.a.@origiful), who used to work for Twitter, devised the concept this week during a collaborative workshop at the ADC Festival - a creative gathering and awards ceremony held on Miami Beach.
The campaign features a huge hand making its way across the festival. As each six-second clip plays, viewers can choose the next chapter in the story by clicking on the links inside the text box on the right.
We caught up with Ian, just before the campaign kicked off. Here's what he had to say:
"Vine is such a brilliantly simple platform and a great tool for collaborative storytelling. This was such an enjoyable project and a unique way to get a bunch of talented people together to make a game. Another example of the delight you can create with just 6 seconds, a phone, and imagination!"
Of course, it’s not the first time an advertiser has created a campaign that allows the viewer to choose the outcome of the story.
There are a number of example, but among the ones which stick out our Tipp-Ex’s brilliant 2010 campaign “NSFW Hunter Shoots A Bear” and Ranger Rover’s 2011 hit “Being Henry”.
But using Vine is a new one on us. Certainly it’s an exciting new way to use Vine and one which could breed a new trend of people using multiple accounts to tell stories and engage audiences across short-form content.
Follow the adventure below:
With Instagram now boasting more than 200 million users, there has never been a better opportunity for advertisers to boost its reach.
However, with the short-form revolution picking up so much speed, and with so much content released every day, it can be difficult to find the cream of the crop sometimes.
But fear not. Luckily, we do just that on a weekly basis, discovering the best Instagram video content from brands big and small, so read on for some Insta-inspiration. This week, we've got a Mini that can twerk, a model getting covered in paint and a tool which tells you what to eat.
Can the new Mini twerk? It's question that has been on all of our lips for the last few days, but it took one brave soul on Twitter to finally ask. Thankfully, Mini came up with the perfect answer using Instagram, showing that it does indeed have "all kinds of junk in the trunk".
For those itching to know, the track is called Breakfast, by Fridolin Walcher.
Vine is hotter than the sun right now, with users across the web clamouring for their six seconds of fame.
However, with such a tidal wave of short-form content engulfing the Open Web right now, looking for the best content can feel like trying to find a needle in a very large haystack. So if you're looking for quality inspiration, then look no further. Unruly rounds up the best 6 branded Vines every week.
In this week's post we show how magical gardening can be and how good cars are at basketball.
So cancel all your plans for the next 36 seconds and enjoy!
Big applause for Viner Jethro Ames for coming up with this really cool stop-animation spot for US home improvement retail chain The HomeDepot.
If only gardening was really this easy.
It’s a familiar story: a gothic mansion; a chic party; bourgeois guests; a mystery unfolds; and in the end the butler did it.
‘The Mystery At The Mansion’ is a popular (perhaps overused) trope in thriller fiction, but New York City alternative rock band, The Pains of Being Pure at Heart, has given it fresh life by combining it with cyberculture in their new music video.
Created for their new single, “Simple and Sure”, it’s comprised solely of GIF-inspired shots. Various party-goers are locked in a GIF-like oscillation, seemingly moving to the rhythm of the music. According to Pains lead singer, Kip Berman, the video was inspired by what he considers to be the pervasive usage of GIFs as a substitute for written journalism.
He said: “I’m taken aback at how many online outlets now reduce their content to a series of GIFs, assuming a minute-long video or a single paragraph of text to be too burdensome. We’re as much prisoners of our need for constant distraction and instant sensation as the trapped guests at the dinner party.”
Berman is expressing a notable cultural zeitgeist: the proliferation of dynamic GIFs across the web. As carriers of both information and a unique looping aesthetic, GIFs are as mesmerizing as a crackling fire, and as shareable as high school gossip. Considering this, should brands be using GIFs more?
Thanks to their simplicity, general brevity and shareability, GIFs are increasingly becoming a dominant form of visual media on the web. Audiences are gleefully devouring shorter and shorter forms of video content, from YouTube to Vine, so GIFs are the next logical step in the evolutionary process of video consumption.
It is therefore imperative for brands to understand and utilize them as part of their online content strategies. Animated GIFs’ uniqueness stems from their ability to tell a purely visual story that can last as briefly as a second, or over 3 minutes, giving them an enormous range of flexibility. One of the more mesmerizing, indeed, more beautiful aspects of GIFs is that their aesthetic appearance is nearly limitless. A GIF can be constructed out of a well-known movie clip, a simple cartoon, or nearly any artistic design imaginable.
This allows brands to shape GIFs in a style suitable to their branding. A simple stroll through Tumblr shows the numerous ways in which brands are playfully experimenting with branded GIFs (a notable example being Coca-Cola) and one can see the myriad ways in which brands aesthetically align their GIFs to their brand image. For example, Calvin Klein designs gorgeous, crisp visuals, often in black and white, while Oreo's GIFs are cartooney and somewhat trippy.
Danes get saucy on holiday, Google goes Pokemon for April Fools and an ad somehow makes you feel sorry for Wayne Rooney. Yes, it's just another week in AdLand.
All of a sudden, it seems like we’re all very concerned about footballers’ feelings. Last week, Beats by Dre showed us how music calms the frazzled nerves of FC Barcelona’s Cesc Fabregas, and now Nike Football continues the pity party.
To be fair, it does look quite a stress. The sporting brand’s new spot “Risk Everything” features Neymar Jr., Cristiano Ronaldo and Wayne Rooney dealing with the crushing weight of expectation. Whether it’s snarky commentators, gargantuan billboards or looming hordes of faceless fans, these poor chaps have it coming from all sides.
Then again, if you want to temper your sympathy, you should probably just Google their annual income.
With Instagram's recent announcement that it now boasts over 200 million users, the potential for advertisers to better reach out to their respective markets is huge.
The short-form revolution is picking up speed, but with so much content released every day, it can be difficult to find the cream of the crop.
Luckily, we do just that on a weekly basis, discovering the best Instagram video content from brands big and small, so read on for some Insta-inspiration.
This week, we've got airborne scares from Red Bull, paper-plate art from Oreo and a rivalrous shot at the golden arches from Taco Bell.
Coca-Cola has been focussing its messaging on global diversity of late, with a controversial Super Bowl slot celebrating American citizens, no matter where they're from, and its new 'One World, One Game' ad for the World Cup visiting football teams in all corners of the world and inviting them to Brazil. This silent short reinforces the message that if there's one brand known and loved almost everywhere on the planet, it's Coca-Cola.