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Unruly, the global market leader and industry thought leader for social video marketing, today released a research-driven White Paper examining the way consumers engage with autos marketers’ video content on social platforms on a global scale.
Entitled ‘Stuck in First Gear?: The State of Automobile Marketing in Social Video’, it uncovers key insights for automobile marketers as they consider ramping up their creative initiatives and media investments in social video advertising. These include:
Unruly’s new report leverages the company’s exclusive Share-of-Voice data from the Unruly Viral Video Chart (www.viralvideochart.com) and overlays this with data from a proprietary content evaluation suite which uses biometric testing, eye-tracking and consumer/blogger focus groups to predict the share-ability of video content. Unruly also collaborated with the Ehrenberg-Bass Institute to score the highest performing video content in the category in order to understand what made it so shareable.
“We believe social video presents a unique media channel for automobile marketers to engage consumers in order to create brand loyalty, build showroom traffic and drive sales,” explains Art Zeidman, President Unruly Americas. “Our new research unearths valuable insights that car marketers and their agencies can use to evolve their strategies to build efficacy and ROI into their increasing activities in social media.”
Please view the complete Unruly White Paper here.