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Compiled by Liana Birkett, Andy Scofield and David Waterhouse
A pregnant Jennifer Aniston, an Apple-baiting Samsung ad and something fishy going on in a taxi. Yep, it's just another week in Adland.
There are some brands which have a long, proud history that they want to show off. But how do they do that without appearing old-fashioned? A time-travelling tale of troubled love, that's how.