We've all had that moment of guiltily chuckling to ourselves when someone falls over in the street. But this ad will have you happily humming away while cute cartoon creatures suffer horrible, painful deaths.
The adorable little characters are here to serve as a warning to the rest of us in this morbid music video/ ad. They act out the "dumbest ways to die" and as a result, are burnt, eaten, poisoned and blown up, as the three-minute track happily croons along to their messy demises.
The clip is a safety warning from an Australian rail company. Melbourne Metro Trains released this catchy little ditty, which is actually a very serious warning about the dangers that surround rail travel.
Towards the end of the song, after watching idiots play catch with wasps' nests and invite psycho killers into their homes, the song gets to its very serious message.
The ad campaign was devised by McCann Melbourne and has become an online hit this week with a total of 1,612,938 shares this week.
It might seem obvious that you shouldn't eat super glue or take your helmet off in outer space, but people take unnecessary risks around trains everyday. Let's hope viewers remember the warnings from this cheerful tune.
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