Lynx To Send People Into Space As Part Of Latest Social Video Campaign

11.01.2013 by Eddie Tomalin
When Axe's brand director Gaston Vaneri announced that in 2013 they wanted to take the company's "interaction with its fans to new heights", he wasn't joking.
Lynx, AXE, Space,

The personal hygiene brand has just announced they are sending 22 lucky people into space. No, really. Take that Red Bull!!

The announcement was made in a new Lynx (or Axe, if you prefer) ad, launched yesterday, across 60 territories, featuring Buzz Aldrin, the second man on the moon.

"Space travel for everyone is the next frontier in the human experience," Aldrin says in the new spot. "I'm thrilled that Lynx is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."

Until February 3, people from 60 countries can apply for 22 spots at the newly-opened Lynx Apollo Space Academy. Those lucky enough to be chosen, will travel to the edge of space and back in a private spaceship.

So what does this mean for Lynx's first-ever Super Bowl ad? Well, apparently the final ad in the campaign, titled 'Lifeguard', created by BBH, will offer one more spot on the Lynx spacecraft.

Well, for a brand famous for its raunchy ads featuring half-naked women, it has to be the sexiest campaign they have ever launched (am I the only one thinking Moonraker here?).


Disclosure: Unruly is distributing this video on behalf of Lynx. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.

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