Gangnam Star Psy To Appear In Wonderful Pistachios 2013 Super Bowl Ad

10.01.2013 by Eddie Tomalin
There's no stopping Gangnam-Style creator Psy at the moment. Not content with having the most liked and viewed online video of all time, the South Korean pop star is now set to appear at next month's Super Bowl
ADVERTISING, BUSINESS, GANGHAM STYLE, MARKETING, PSY, SOCIAL MEDIA, SUPER BOWL,

It has certainly been an incredible few months for Psy. Since its release back in July, Gangnam Style has sent records tumbling, while UN Secretary-General Ban Ki-Moon even hailed it as a "force for world peace".

It has prompted the YouTube star to appear on just about every TV show made. So much so, you would think people would be getting sick of the sight of him. 

But Psy's popularity is showing no signs of slowing down, with the South Korean crooner set to don a pistachio-green suit in a Super Bowl spot for Wonderful Pistachios. It's, of course, not the first time that the snack brand has used a YouTube star in their ads.

Keyboard Cat and Nasty-Ass Honey Badger have also brought their own unique skills to the brand, showing how to crack open a pistachio. But Wonderful Pistachios, are obviously, very excited about their latest acquisition. 

Marc Seguin, vice president of marketing for the Paramount Farms brand, said: "He's penetrated the cultural consciousness of the United States. We knew the Super Bowl would require something really special to stand out."

It certainly looks like things are shaping up for Super Sunday. Beyonce is the half-time entertainment, models Kate Upton and Bar Rafaeli will also make an appearance in ad spots during the big game, while Deutsch Inc, the agency behind The Force has confirmed that it is creating Taco Bell's Super Bowl spot

There is also going to be a zombie horde to look forward to after AMC shelled out a record $4million to show the trailer for the new half-season of The Walking Dead.

Post new comment

CAPTCHA
Sorry for the inconvenience, but this security check is needed to prevent spam.
 
 
 
Unruly is the global leader in social video marketing and the home of social video insight. Predict shareability, engage your audience and prove social ROI with Unruly's award-winning technology. Copyright © 2014 Unruly Group Limited All Rights Reserved