6 Best Examples Of How Content Creators Are Using Twitter's Vine App

07.03.2013 by Eddie Tomalin
How A Wide Range Of Industries Are Adopting The Latest Social Video Phenomenon
Vine App, Vine, Vine iPhone App

Vine isn't just for creative agency types, a wide range of industries are now adopting Twitter's popular new video platform.

The six-second phenomenon may still be in its infancy, but a few months in and we're already witnessing Vine being used in all sorts of incredibly creative ways.

Just after its launch, the platform was awash with creatives showing of their most lavish stop-motion skills, as well as the usual videos of funny cats, dogs on scooters and amusing babies. 

But as the app's user base has grown, we're now seeing artists, brands, news channels and a range of celebrity faces flooding Vine with their videos.

As Twitter's VP of Product - Mike Sippey - quite rightly points out, "Like Tweets, the brevity of videos on Vine inspires creativity".
 
Here’s Unruly’s top 6 creative examples:

 

1. News Reporting

Twitter was the real birthplace of social news reporting. Over the past few years, news would often break on the platform before staff at global newspapers even got wind of a story.

However, the launch of Vine is a game-changer for news reporting. Imagine if the Arab Spring, London Riots or Hurricane Sandy had been Vined? Twitter's new platform holds the power to a whole new journalistic approach. Imagine reporters submitting Vines to support their words for online press articles? The potential is huge. 

Here's someone reporting a fire in San Francisco:
 
2. Movie Makers

So, as is common with every new platform, we always find an individual, brand or corporation who looks to be the first to push the boundaries.

It didn't take long for Vine to find a willing subject in Oscillioscope Labs, a self-confessed 'three-headed dragon', or to you and me, a multi-discipline creative agency.

How's this for a concept - an entire feature film shared on Vine. How does that work, I hear you ask? Well, Vine clips are still just 6-seconds each, there's been no fundamental change there. But the company has split their feature film - starring Julia Stiles and David Cross, and interestingly entitled #itsadisaster - into 6-second clips and posted them in order on their Twitter profile via Vine. Don't believe me?! Take a look for yourself here

Here's a 6-second clip from the #itsadisaster movie:

3. How To Videos

How-to guides are very popular in social video. YouTube is packed with useful tips on just about every conceivable subject, from guides on ‘how to tie a necktie’ to ‘how to be a ninja’ (a personal favourite). Vine is no exception, #howto is already one of the most popular hashtags on the app.

Here's a great #howto from General Electrics:

 

4. Bloggers

Whether you’re a blogger, publisher or brand, Twitter’s Vine app makes video marketing more accessible. With an iPhone in hand, you can play creative director and with great ease you can publish videos to your site to help keep your audience engaged.

The beauty of Vine is it’s easy to use, quick and the file sizes are small, meaning your mobile audience can consume your content without the fear of eating up all their data allowance. Now, we all know that you can do this on YouTube, but I’m keen to reiterate just how accessible Twitter has made video sharing in this case. 

As a YouTube spokeperson once said: "If a picture is worth a thousand words, then a video is worth a million".

Here's a video showing you how to embed Vines on your blog:

 

 

5. Third Party Apps/Sites Developers

There’s no public API just yet, but that’s not stopping tech-savvy folk from creating their own web-based apps. Here’s a short review of the 7 best to date:

Vine Roulette - that name rings a bell, right? Well, we imagine the latter part of its name came from the online sensation Chat Roulette. It’s safe to say that the Vine version is a lot less X-rated. The web app is a full-screen collage of Vines, in what appears to be the most visually stimulating of all the Vine apps mentioned. You can also create your own collage using the search tool. Try searching for #howto. 
 
Vinepeek shows you newly-posted Vines in real-time. You can mute and even record Vines directly in the app, so you can create your own Vinepeek channel. It’s nice to see this app is trying to start a social community. 
 
Vinesmap collects geotagged Vines from around the globe and plots them on to a map of the world. The site is powered by OpenStreetMap data and is very similar to a Twitter video visualization Unruly use in their Social Video Lab. This app would be somewhat better if it let you look at specific areas of the map instead of just playing Vines at random.
 
This app plays Vines in full-screen. Once again, you can search by using a popular hashtag. However, playing the Vines in full screen certainly stretches the compact Vine videos out of their compact resolution. After using the app for only a few minutes you’ll see what I mean. 
 
Vinecats is exactly what is says on the tin. Lots of Vine videos all with a recurring theme- cats. If you love cats, like most of the internet, this is a pretty safe way to get your moggy fix. 
 
A simple, nine square grid where the videos refresh automatically. It’s a pretty easy way to consume a huge amount of vines all on one screen. However, after spending some time transfixed on this app, you do begin to see the same vines several times. 
 
Just Vined is probably the most stimulating out of all the Vine apps discussed today. In full screen, it shows 12 vines on loop. However, if any of these apps is going to hurt your eyes, this is the one. Use with caution. 
 
 
6. Celebrities

As we're accustomed to with Twitter and Instagram, celebrities across the globe love to post pictures of them living their extravagant lifestyles. Vine is already changing the way that celebrities can share their stories with their fans and personal networks through video. 

Adam Goldberg, an American actor, director, producer and all-round funny man, is one celebrity who has taken to Vine like a duck to water. Dubbed the maestro of Vine, Goldberg’s arid humour and trippy visions make him the one to watch on the platform. There’s already popular hashtags around his videos, such as #vinelikegoldberg. You can check his work out here.
 
But as the platform continues to gain traction, we’re sure many will try to tack his Vine crown.
More users, more creative content

Despite the app only being available on iPhone and iPod Touch at present, we're yet to see what will happen when everyone gets in on the action. As soon as the app is released across all platforms, we'll really see what power it holds.

This isn't the first time we've seen an iOS-only launch. Android Instagram users had to wait several months before they could get their hands on the hottest photo app on the market. How long we'll have to wait until Vine reaches Android we shall just have to wait and see. Watch this space for future news on Vine app launches. In the meantime, the guys over at CNET have a video demonstrating a way you can browse Vines on an app called Vine Flow, if that's any consolation to the Android faithfuls out there. 

 

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