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Did you know that the sharing of video ads has increased almost 50 times over the last eight years? It’s an incredible stat which shows how sharing across the social web with our friends and family has become such an important part of our daily lives.
The Unruly Viral Spiral - an interactive infographic which updates in real-time - not only visualizes this incredible growth, but by looking at the most popular branded video content every year since 2006, it shows how consumers’ tastes have changed so much in such a short amount of time.
Advertisers have done their best to keep up. A recent Adobe study found that 76% of marketers say their work has changed more in the last two years than in the past 50.
Technology is bringing about sweeping shifts in the balance of power and social video is fundamentally changing the rules of advertising. Long gone are the Mad Men days when all an advertiser would need to do is buy the airtime, create the spot, blast it out to a captive audience, and raise a glass of Scotch for a job well done. Today consumers pick and choose what they watch.
After all, what we share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.
You only need to look at The Unruly Viral Spiral to see how advertisers are changing their approach to meet these shifting needs.
Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. The era of content marketing is in full swing.
But don’t just take my word for it, here are some more kick-ass stats: