About Us
Making your films famous since 2006
Unruly is the award-winning global platform for social video advertising.
With offices in New York, San Francisco, Chicago, London, Berlin, Paris, Amsterdam, Stockholm and Sydney, Unruly has delivered, tracked and audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands and agencies including T-Mobile’s acclaimed Life's for Sharing series, Evian's global Roller Babies hit, Old Spice’s game-changing “Man Your Man Could Smell Like” campaign, Coke’s Happiness series and Google’s Search Stories.
In 2011, the company received several prestigious business awards, including the UK National Business Awards’ "Growth Strategy of the Year" and the Chamber Awards’ “UK Business of the Year.” Founder and Group CEO Scott Button was also named "Digital Innovator of the Year" by the Growing Business Awards and COO Sarah Wood was crowned “Female Entrepreneur of the Year” award by the Fast Growth Business Awards.
In January 2012, Unruly announced a $25m (£16m) Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers and the Business Growth Fund - the largest ever for a private company in the social video space.
Unruly’s mission is simple: to deliver the most awesome social video campaigns on the planet.
Reaching an audience of 725 million monthly unique users, Unruly distributes social video campaigns across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications.
Unruly uses its proprietary social video platform to identify the brand & content advocates that start conversations and to track key social metrics (measuring awareness, attention, advocacy & action) to deliver the desired brand engagement. Our outreach programme ensures that we can reach a client’s target audience, however mass or niche.
Over 1,400 social video campaigns
Since we opened our doors in 2006, Unruly has worked on more than 1,400 campaigns for many of the world's biggest and brightest brands. We typically work for the brand's media agency or ad agency and have executed campaigns for MediaCom, MindShare, MEC, OMD, MGOMD, PHD, Carat, Vizeum, Initiative, Universal McCann, Zed, BLM Quantum, BBH, AMV BBDO, and JWT.
One billion views and counting...
Unruly has bought, earned, and audited over 1.34 billion user-intended views. Campaigns such as Heineken's The Entrance, T-Mobile's Dance and Evian's Roller Babies have clocked up tens of millions of views and continue to amass views, comments, and links months after the campaign has officially ended.
Transparency, integrity, trust
Unruly takes the 'black' out of black art. We are completely open and transparent about where all campaigns are running. We personally vet and report every single commercial placement. We fully support all types of third party tracking free of charge. When we outreach to a blogger or participate in a community we will always be clear about who we are and who we represent and we will never ask anyone to say anything they do not believe. We are members of the IAB and WOMMA and we comply with FTC regulations, with the EU's Unfair Commercial Practices Directive, and with other local laws and regulations governing marketing practice.
The Viral Video Chart
Unruly owns and operates the Viral Video Chart. Obsessively frequented by media mavens looking for the next big thing and pored over by agency creatives hoping to see their work make the cut, the Viral Video Chart is the world's largest, most comprehensive database of online social videos. Data is syndicated to a wide range of mainstream media outlets, including Mashable, the IAB, The Guardian, Die Welt, and Campaign.
