SVL

  • Unruly ShareRank
  • Super Bowl Playbook
  • auto research, whitepaper,
 
 
 

Insight & results for leading global brands

Interruptive pre-roll advertising is a frustrating experience for users and a wasted opportunity for brands that genuinely want to engage their audience. Social video advertising is one of the most engaging and effective formats of digital marketing. Because videos are emotionally powerful and easy to share, social video advertising can amplify conversations at speed and scale when compared with other media channels such as TV.

Social video advertising campaigns generated more than 8 billion user-initiated views in 2011. This figure is set to double in 2012 as more brands invest in a format that delivers engaged audiences, consumer advocacy and earned media. Unruly is the industry expert in analysing social video advertising and releases quarterly research papers about the industry.

Unruly collaborates with Cambridge University in the UK and Ehrenberg-Bass Institute for Marketing Science, based in the University of South Australia on various research topics around online video advertising. 

We maintain an up-to-date bibliography of industry findings and publications here and we also create interactive infographics for key global events, including the Superbowl, the Olympics and the US Presidential Elections.
 
 
 
 
 
Unruly is the global leader in social video advertising and the home of social video insight. Copyright © 2013 Unruly Group Limited All Rights Reserved. Unruly serves Fortune 100 brands and their agencies with social video advertising campaigns, exclusive proprietary data, consumer insight and technology. UNRULY, UNRULY MEDIA and associated names, marks, logos and designs are trademarks and/or registered trademarks owned by Unruly Group Limited in the United Kingdom, United States and elsewhere. Other trademarks are owned by their respective owners.